{"id":157583,"date":"2018-04-10T15:29:11","date_gmt":"2018-04-10T17:29:11","guid":{"rendered":"https:\/\/anba.com.br\/?p=157583"},"modified":"2018-04-11T12:49:00","modified_gmt":"2018-04-11T14:49:00","slug":"brazilian-brand-featured-riyadh-fashion-week","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-brand-featured-riyadh-fashion-week\/","title":{"rendered":"Brazilian brand featured in Riyadh Fashion Week"},"content":{"rendered":"
\"\"
Alexandra Fructuoso founded Maison Alexandrine<\/figcaption><\/figure>\n

S\u00e3o Paulo \u2013\u00a0\u00a0This Tuesday (10) saw the launch of the Saudi Arabia Fashion Week, and a Brazilian brand will be part of this unprecedented moment.\u00a0The French-inspired Maison Alexandrine, which has a luxury store in Jardim Paulistano district, in S\u00e3o Paulo, will show around 30 looks in the runway in Riyadh. The event runs until Saturday (14).<\/p>\n

Maison Alexandrine will present a collection including high-fashion, evening gowns, a bride\u2019s dress and abayas, the Muslim women garment. All the pieces will be worn by European models in an event that\u2019s attracting the world\u2019s attention for being a fashion show in one of the world\u2019s most traditional Muslim countries.<\/p>\n

From Riyadh, to where she travelled to attend the fashion show, entrepreneur Alexandra Fructuoso, the owner of Maison Alexandrine, talked to ANBA via phone this Monday (09) and told about the preparation. The brand will present its collection in the runway this Wednesday (11), at 8:30, Riyadh time (2:30 pm in Bras\u00edlia), in Hotel Ritz Carlton.<\/p>\n

The possibility of Maison Alexandrine taking part arose when the brand organized a presentation at the end of last year in Brazil\u2019s embassy in Riyadh. The event was attended by Layla Abuzaid, a Brazilian who lives in Saudi Arabia and works for the local real family. It was her who organized the brand\u2019s participation.<\/p>\n

The brand provided a two-day show that was attended by the local press and prominent Saudi women, among them princesses. \u201cThey were very impressed with the quality and design of the clothes\u201d, says Alexandra.<\/p>\n

Initially, the abayas were designed for the business owner to use in her trips to Saudi Arabia, where the women need to cover their bodies and hair in public. The runway show will include abayas in dark blue, black, dark green and nude. They have the sleeves, collars and upper back embroidered, and some have pockets and others are pleated in the back.<\/p>\n

The honor guests at the fashion show in Riyadh are Jean-Paul Gaultier and Roberto Cavalli.<\/p>\n