{"id":173796,"date":"2018-04-22T07:00:08","date_gmt":"2018-04-22T09:00:08","guid":{"rendered":"https:\/\/anba.com.br\/?p=173796"},"modified":"2018-04-20T20:50:46","modified_gmt":"2018-04-20T22:50:46","slug":"felps-cosmetics-company-invests-arab-world","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/felps-cosmetics-company-invests-arab-world\/","title":{"rendered":"Felps cosmetics company invests in Arab world"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Brazilian hair care cosmetics maker Felps Profissional is working to increase its sales in the Arab world. The company has been on the market for four years now and ships product to 18 countries, including Saudi Arabia (since 2017) and Iraq (since 2016). It\u2019s currently in talks with the United Arab Emirates, Morocco, Syria, Qatar and Egypt. The bulk of Felps\u2019 sales go to the United States, Russia and Ukraine.<\/p>\n

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Felps stand at trade show Hair Brasil 2018, in S\u00e3o Paulo<\/figcaption><\/figure>\n

According to exports manager Teodoro Campos, the company has been export-oriented since its inception. Foreign sales account for 30% of revenue for Felps, and sales to Arab countries account for 20% of total exports. \u201cOur goal for 2018 is to double the share of Arab countries in overall revenue, because we know this is a market with lots of potential,\u201d said Campos.<\/p>\n

In order to achieve this, from May 8 to 10 Felps Profissional will join the\u00a0Beautyworld Middle East<\/a>\u00a0expo in Dubai, one of the three biggest industry events in the world and the biggest in the Middle East, featuring 1,700 cosmetics, hair treatment products, fragrances and wellbeing companies. \u201cWe will have a 40 sqm stand at Beautyworld, where we intend to increase our business partnerships in other Arab countries, like the UAE, Egypt, Morocco and Qatar,\u201d said Campos..<\/p>\n

Felps\u2019 best-sellers in Arab countries are its Omega Zero<\/em>\u00a0formaldehyde-free straightener, the Marula<\/em>\u00a0maintenance line with shampoo, conditioner and mascara, and vitamin complex Power Up<\/em>, with moisturizer vials. According to Campos, not by chance, these are also some of the items that sell the most in Brazil.<\/p>\n

\u201cBrazilian cosmetics have international appeal, because there\u2019s a lot of miscegenation in our country, and therefore people have all types of hair, so products that are well-accepted here usually sell elsewhere as well,\u201d Campos explained. The flagship items for Felps in Brazil and around the world are its Marula<\/em> and Bamboo<\/em> lines.<\/p>\n

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The brand launched a product line for men<\/figcaption><\/figure>\n

With an eye out for the barbershop fad, Felps launched a line for men early this year which already features 15 beard and hair products.<\/p>\n

About<\/span><\/strong><\/p>\n

Campos told ANBA that Felps Professional was born of multi-brand group Vitor Studio, which distributes items by major braqnds like L\u2019Or\u00e9al, K\u00e9rastase, Cadiveu and Inoar in the Greater S\u00e3o Paulo. The company\u2019s staff includes experienced hair aesthetics professionals. The brand name Felps is an acronym for Fabrica\u00e7\u00f5es Especiais de Lo\u00e7\u00f5es e Produtos Superiores (Portuguese for Special Manufacturing of Superior Lotions and Products). Felps currently retains a 6% share of the domestic market, which it expects to reach 7% by the end of the year.<\/p>\n

Items by\u00a0Felps<\/a> are available from perfume shops, beauty salons and barbershops, plus the\u00a0e-store<\/a>.<\/p>\n

Translated by Gabriel Pomerancblum<\/p>\n

Divulga\u00e7\u00e3o<\/div>\n
Divulga\u00e7\u00e3o<\/div>\n","protected":false},"excerpt":{"rendered":"

The Brazilian manufacturer already sells to Saudi Arabia and Iraq, and is now in talks with the UAE, Morocco, Syria, Qatar and Egypt. It will be at the Beauty World expo in Dubai next May.<\/p>\n","protected":false},"author":2305,"featured_media":173165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,56],"tags":[421,243,2147,33010,1914,139,2146,591,416,510,393,14869,432,228],"class_list":{"0":"post-173796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-uncategorized","9":"tag-egypt","10":"tag-beauty","11":"tag-beautyworld","12":"tag-cosmeticos-en-2","13":"tag-cosmetics","14":"tag-dubai","15":"tag-felps-profissional","16":"tag-iraq","17":"tag-morocco","18":"tag-qatar","19":"tag-saudi-arabia","20":"tag-siria-en-2","21":"tag-syria","22":"tag-uae"},"wps_subtitle":"The Brazilian manufacturer already sells to Saudi Arabia and Iraq, and is now in talks with the UAE, Morocco, Syria, Qatar and Egypt. It will be at the Beauty World expo in Dubai next May.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/173796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=173796"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/173796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/173165"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=173796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=173796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=173796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}