{"id":174332,"date":"2018-05-01T07:00:35","date_gmt":"2018-05-01T10:00:35","guid":{"rendered":"https:\/\/anba.com.br\/?p=174332"},"modified":"2019-06-30T12:42:36","modified_gmt":"2019-06-30T15:42:36","slug":"company-plans-sell-natural-cleaning-products-arabs","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/company-plans-sell-natural-cleaning-products-arabs\/","title":{"rendered":"Company plans to sell natural cleaning products to Arabs"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Brazilian company Biowash produces biodegradable cleaning products made with 100% natural inputs to households and business venues. The brand from Jarin\u00fa, 77 km from S\u00e3o Paulo, sells in the domestic retail market and is now planning to expand abroad.<\/p>\n<p>\u201cAfter ten years, our distribution in Brazil is well structured, so we can now pay more attention to the market abroad,\u201d said to ANBA Becky Weltzien, the current owner of the company founded by her father, the German immigrant Malte Weltzien, in the early 1980s, then with the name Cassiopeia.<\/p>\n<figure id=\"attachment_174321\" aria-describedby=\"caption-attachment-174321\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-174321 size-medium\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash2-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash2-300x225.jpg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash2-768x576.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash2-1024x768.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash2.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-174321\" class=\"wp-caption-text\">Biowash&#8217;s products are vegan<\/figcaption><\/figure>\n<p>The mention to the ten-year period is because the Biowash product line began to be distributed to stores in 2007, before that the products were sold in bulk and door-to-door.<\/p>\n<p>According to her, a batch should be shipped to the United States soon for a market test. However, the business owner pointed out that she\u2019s also interested in exporting to the Arab market. \u201cWe even exported some products back in 2008, but then the crisis hit in the United States and we decided to better structure our operations in Brazil,\u201d she stated.<\/p>\n<p>Some of these exports went to Dubai, United Arab Emirates, to natural products outlets. \u201cThe market is very interesting to us, since there\u2019s consumers with environmental awareness and purchase power,\u201d she said.<\/p>\n<p>Weltzien remarks that her products are petroleum-free \u2013 oil-based inputs very common in the industry \u2013 and that the inputs used are not of animal origin or tested in animals, that is, they are suitable not only to environmentally conscious consumers but also to vegans.<\/p>\n<p>The items are also hypoallergenic and certified by the IBD (Biodynamic Institute) for natural products. The product line includes dishwasher soups, washing soups, stain removers, glass cleaners, bathroom cleaners, degreasers, general cleaning products and concentrated products in five-liter gallons.<\/p>\n<figure id=\"attachment_174323\" aria-describedby=\"caption-attachment-174323\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash3.jpg\"><img decoding=\"async\" class=\"wp-image-174323 size-medium\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash3-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash3-300x169.jpg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash3-768x432.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash3-1024x576.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/04\/biowash3.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-174323\" class=\"wp-caption-text\">Biowash staff, with Becky Weltzien in the center<\/figcaption><\/figure>\n<p>The main inputs used are coconut fatty acids and, according to Weltzien, there are only two suppliers of these inputs, therefore her products are more expensive than the traditional ones. She said that the consumers of her brand are seeking not only cleanliness and that they have other concerns, with the environment, with a more sustainable way-of-life or have developed allergies to the traditional products.<\/p>\n<p>The Jarin\u00fa plant has a ten-people staff and is the brand\u2019s only producing plant. It produces from 8,000 to 10,000 liters per month but, according to Weltzien, the plant has the capacity to increase this production five-fold. \u201cWe will begin exporting, if the demand increases we cam hire more people, buy more machinery. Currently, our production allows us to meet the demand of niches, of loyal consumers,\u201d she said.<\/p>\n<p>Those interested in getting to know the products, she added that the company will attend the next edition of the trade expo of the S\u00e3o Paulo Supermarkets Association (APAS), scheduled for May 7 to 10 at Expo Center Norte, S\u00e3o Paulo, in the pavilion of the Organics Brasil project. The <strong>Arab Brazilian Chamber of Commerce<\/strong> will also have a stand in the expo to host Arab importers and exhibitors.<\/p>\n<p><strong>Contact <\/strong><\/p>\n<p>Biowash<br \/>\nBecky Weltzien<br \/>\nPhone: 55 11 4016-4160 \/ 4059<br \/>\nWhatsApp: 55 11 9 4192-2015<br \/>\nEmail:\u00a0<a style=\"font-style: inherit; font-weight: inherit;\" href=\"mailto:bw@biowash.com.br\">bw@biowash.com.br<\/a><br \/>\nWebsite:\u00a0<a style=\"font-style: inherit; font-weight: inherit;\" href=\"http:\/\/www.biowash.com.br\/\" target=\"_blank\" rel=\"noopener\">www.biowash.com.br<\/a><\/p>\n<p><strong>Translated by S\u00e9rgio Kakitani <\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-174320\">Press Release<\/div>\n<div class=\"credits-overlay\" data-target=\".wp-image-174321\">Divulga\u00e7\u00e3o<\/div>\n<div class=\"credits-overlay\" data-target=\".wp-image-174323\">Divulga\u00e7\u00e3o<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brazilian company Biowash produces cleaning products for household and business venues with 100% natural inputs and has exported products to Dubai in the past.<\/p>\n","protected":false},"author":1454,"featured_media":174320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,91],"tags":[41719,2388,2389,139,26555,376,2391,2390,2385,2392],"class_list":{"0":"post-174332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-economy","9":"tag-apas-en-2","10":"tag-apas-biowash","11":"tag-cleaning-products","12":"tag-dubai","13":"tag-dubai-en-2","14":"tag-exports","15":"tag-natural-products","16":"tag-organics","17":"tag-organics-brasil","18":"tag-vegan"},"wps_subtitle":"Brazilian company Biowash produces cleaning products for household and business venues with 100% natural inputs and has exported products to Dubai in the past. 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