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<\/a>According to him, the cooperation of state-owned airline Royal Air Maroc played an important role. Since last year, there\u2019s a daily direct flight from Brazil to Casablanca, with four taking off from Guarulhos airport, in S\u00e3o Paulo, and three from Gale\u00e3o airport, Rio de Janeiro.<\/p>\n
\u201cThese flights are operated with the [Boeing 787] Dreamliner, larger, better and more comfortable aircraft. It\u2019s a very important route to Morocco\u2019s tourism,\u201d explained Achachi.<\/p>\n
In addition to the efforts by the airline, the Moroccan government launched, last year, a promotion marketing campaign of the country in social media, such as Twitter, Facebook, Instagram and Pinterest, focusing on Brazilian and Portuguese tourists. The results were so good that the campaign was extended until July of this year.<\/p>\n
Another action promoted that yielded good results was the online training of Brazilian tour operators. \u201cOur goal was to train 2,000 operators, but we have surpassed it: we have reached 6,000 [trained operators],\u201d said Achachi.<\/p>\n For the director general, Morocco\u2019s Week brought positive results. He highlighted the fashion show with caftans, the typical women\u2019s attire of the Arab country, the tea tasting, henna tattoos, calligrapher and a Moroccan music band, which entertained the crowd strolling around Conjunto Nacional during the holiday.<\/p>\n Morocco\u2019s ambassador in Bras\u00edlia, Nabil Adghoghi, said that the event helped promote the positive image that the Arab country has among Brazilians. \u201cThe soap opera O Clone, by Rede Globo, was a game-changer. It helped to promote Morocco among Brazilian citizens,\u201d he explained, recalling that the Brazilian tourist really likes Moroccan architecture, cuisine, jewelry and apparel. \u201cBesides Marrakech, Brazilians visit Fez and Merzouga, to see the desert,\u201d he said.<\/p>\n Achachi stays in the country until Friday (4). He has meetings scheduled with Brazilian tour operators to increase the numbers of the tours offered.<\/p>\n Eyeing the increase in demand, Royal Air Maroc\u2019s already planning to increase the number of flights from Brazil to Casablanca: according to Jos\u00e9 Eduardo Azzolini, sales manager of the airline, in October one flight from S\u00e3o Paulo and another from Rio de Janeiro will be launched, increasing to nine the total number. In 2019, the plan is for the Guarulhos-Casablanca route to have daily flights.<\/p>\n Translated by S\u00e9rgio Kakitani<\/strong><\/p>\n<\/a>