S\u00e3o Paulo \u2013 A group with 42 Brazilian companies will exhibit their personal care, perfumery and cosmetics product lines at Beautyworld Middle East, the sector\u2019s trade expo that runs from May 8 to 10, in Dubai, United Arab Emirates. They will take with them from hair products to personal care, razors, scissors, foot, hand and nail tools, nail polishes and accessories.<\/p>\n
The companies will attend the expo via the sector\u2019s exporting promotion project, Beautycare Brazil, which is run by the Brazilian Association of the Cosmetics, Toiletry and Fragrances (ABIHPEC) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).<\/p>\n
Just like last year, the Arab Brazilian Chamber of Commerce<\/strong> is partnering up with the association and the agency to take Dubai-based digital influencers and bloggers from the beauty sector to the Brazilian space at the expo. They will go to the stands, talk to representatives from the exhibiting brands and will get to know the products.<\/p>\n \u201cThe young population is growing fast in the Arab world and is connected to social media,\u201d says the Arab Chamber\u2019s executive of International Business, Rafael Solimeo. He says that the digital influencers invited use Instagram, Facebook and blogs and have followers throughout the Middle East.<\/p>\n The number of companies going to this year\u2019s expo in Dubai via the Beautycare Brazil surpassed the number that attended in 2017, according to information given to ANBA by the project\u2019s manager, Gueisa Silv\u00e9rio. Last year, 39 companies attended.<\/p>\n Among the products that will be presented by the Brazilians at the expo, there are many hair products. Gueisa Silv\u00e9rio says that Brazil is internationally recognized in innovation and technology involving hair products. The country\u2019s miscegenation has boosted the now exporting industry.<\/p>\n The Arab Chamber\u2019s president, Rubens Hannun, mentions the complementarity of Brazil and the Arab countries in the sector, since Brazil is an important cosmetics producer and the Arab countries offer a very good market to the sector. He points out that Brazil even produces halal cosmetics.<\/p>\n Hannun says that the partnership for the promotion action with digital influencers was signed again due to the \u201csuperb\u201d 2017\u2019s results. \u201cWe have the right product, with the right action in the right language in the right market,\u201d he told ANBA.<\/p>\n In the Brazilian pavilion, in addition to the exhibiting space for each company, there will be a technical demonstration of the products.<\/p>\n The companies attending the expo are Agile Cosm\u00e9ticos, Amend, Bel Col, Beox Professional, Bijoux de Pele, Bionat Cosm\u00e9ticos, Brazil Cosmetics, Brazilian Kimberlite Clay, BHS, Clorofitum Cosm\u00e9ticos, De Sirius Cosmeticos, Ecosmetics Salon, Embelleze, Extremelly Cosmetics, Fashion Cosmetics, Fina Flor, Fit Cosm\u00e9ticos, Floractive, Gnano, Haskell Cosm\u00e9tica Natural and Honma Tokyo.<\/p>\n Completing the list of Brazilian exhibition companies in Dubai are Ideal Cosm\u00e9ticos, Kostume Beauty From Brazil, Larree Cosmetiques, Mac Paul, Maxibrasil Cosm\u00e9ticas, Mediterrani Professional, Mundial, Nazca Cosm\u00e9ticos, NG de France, Prolab Cosmetics, Result Cosmetics, Samba Brazilian, Secrets Professional, Soralli Cosmetics, Star Cosmetics International, Sther Cosm\u00e9ticos, Sweet Professional, Sweeteez, Tech Line, Vita Gold and Yam\u00e1 Cosm\u00e9ticos.<\/p>\n The companies\u2019 expectations for the expo are positive. \u201cThe Middle East and North Africa show a lot of receptivity toward Brazilian products,\u201d says Silv\u00e9rio. Many companies going to Dubai already have local distributors, but they wish to expand their market share and enter new markets. According to the manager, the expectations are high since this is the region\u2019s main expo of the sector.<\/p>\n Last year, the sector exported USD\u00a0646 million worth of products, up 4.5% over the previous year, according to data released by ABIHPEC\u2019s press office.<\/p>\n Quick info:<\/strong><\/p>\n Beautyworld Middle East Translated by S\u00e9rgio Kakitani <\/strong><\/p>\n
\nFrom May 8 to 10, 2018
\nDubai International Convention and Exhibition Centre \u2013 Dubai
\nFrom 10 am to 6 pm
\nFurther information:\u00a0https:\/\/www.beautyworldme.com<\/a><\/p>\n