{"id":174972,"date":"2018-05-10T19:49:13","date_gmt":"2018-05-10T22:49:13","guid":{"rendered":"https:\/\/anba.com.br\/?p=174972"},"modified":"2019-06-30T12:42:27","modified_gmt":"2019-06-30T15:42:27","slug":"arab-chamber-invites-bloggers-promote-cosmetics","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-chamber-invites-bloggers-promote-cosmetics\/","title":{"rendered":"Arab Chamber invited bloggers to promote cosmetics"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Arab Brazilian Chamber of Commerce<\/strong> took over 15 bloggers and digital influencers to get to know the 42 Brazilian companies exhibiting at BeautyWorld Middle East, the beauty products trade expo that ended this Thursday (10) in Dubai, United Arab Emirates. The companies have signed up to the program Beautycare Brazil, a partnership between the Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).<\/p>\n

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Slava Noor tries out a hair straightener<\/figcaption><\/figure>\n

\u201cThis year we noticed a great change by the brands, which began to recognize the vegan movement. Many more companies now have natural, organic and vegan lines, which is good to see, since the vegan community is growing in Dubai,\u201d said the blogger Slava Noor, who runs the website The Pink Fins, via an audio message to ANBA. \u201cIt\u2019s great to see these type of products,\u201d she added.<\/p>\n

According to her, it\u2019s worth checking out the Brazilian products since the brands are always renewing themselves. \u201cI believe that the market is really interested in Brazilian products, hair products, for instance, which are famous among the public, something that people see when they go to [beauty] salons,\u201d she pointed out. \u201cIt was very interesting to come [to the Brazilian pavilion] and I will, definitely, return in the next editions,\u201d she concluded.<\/p>\n

Rafael Solimeo, the Arab Chamber\u2019s executive of International Business, was at the cosmetics expo throughout the week and only had high praise for the event. \u201cThe number of visitors was great, the companies of the project Beautycare Brazil were really prepared, I thought all of them were really professional,\u201d he remarked. \u201cThe products that they brought were very different from other years, products that are booming, vegan, organic, halal. I could notice that this year the companies have gone a step further, caring about the culture of the Arabs, the environment, more and more working to stand out in the market,\u201d he said.<\/p>\n

Solimeo added that the companies brought with themselves catalogues, packaging and samples translated not only to English, but also to Arabic, and that they innovated in their products. \u201cThere were brands, for instance, with products made of a\u00e7a\u00ed berry, creams with the scent and color of a\u00e7a\u00ed berry, or brands that use coffee beans, the smell of coffee,\u201d he told. \u201cThis was something that I didn\u2019t see in other stands,\u201d he said.<\/p>\n

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Care for an a\u00e7a\u00ed berry?<\/figcaption><\/figure>\n

Solimeo said that the companies took to the cosmetics expo products with unique Brazilian features, strengthening the country\u2019s brand. \u201cThere was even a company that uses precious stone in the product\u2019s formula, it ends up with a really nice color, shiny, very cool,\u201d he said.<\/p>\n

For the executive, the initiative with the bloggers and digital influencers was a success. \u201cThey\u2019re the ones that talk with the end client at the end of the day,\u201d he said. \u201cConsumers follow these blogs, they\u2019re connected via social media and want to know the trends, and the Arab Chamber is doing this [via this initiative], taking the product that\u2019s in the expo and bringing it to the end consumer,\u201d he said. It\u2019s the second consecutive time that the Arab Chamber organizes a marketing activity such as this at BeautyWorld Middle East.<\/p>\n

Translated by S\u00e9rgio Kakitani <\/strong><\/p>\n

Arab Chamber<\/div>\n
C\u00e2mara \u00c1rabe<\/div>\n
C\u00e2mara \u00c1rabe<\/div>\n","protected":false},"excerpt":{"rendered":"

The organization took over 15 digital influencers to get to know Brazil\u2019s pavilion at trade expo BeautyWorld Middle East, which ended this Thursday in Dubai. The pavilion hosted 42 exhibiting companies.<\/p>\n","protected":false},"author":1454,"featured_media":174959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,91],"tags":[439,2485,2680,28824,243,2679,1914,139],"class_list":{"0":"post-174972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-economy","9":"tag-arab-chamber","10":"tag-abihpec","11":"tag-apex","12":"tag-apex-en-2","13":"tag-beauty","14":"tag-beautyworld-middle-east","15":"tag-cosmetics","16":"tag-dubai"},"wps_subtitle":"The organization took over 15 digital influencers to get to know Brazil\u2019s pavilion at trade expo BeautyWorld Middle East, which ended this Thursday in Dubai. The pavilion hosted 42 exhibiting companies. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/174972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1454"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=174972"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/174972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/174959"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=174972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=174972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=174972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}