{"id":194975,"date":"2018-05-28T07:00:36","date_gmt":"2018-05-28T09:00:36","guid":{"rendered":"https:\/\/anba.com.br\/?p=194975"},"modified":"2018-05-25T18:37:19","modified_gmt":"2018-05-25T20:37:19","slug":"lagune-cosmetics-export-lebanon","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/lagune-cosmetics-export-lebanon\/","title":{"rendered":"Lagune Cosmetics to export to Lebanon"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 The hair products company Lagune Cosmetics will begin to export to Lebanon. The deal was signed and, according to the brand\u2019s management and financial director, Jo\u00e3o Pasquotto, the shipments should begin in the next three months. The main products to be exported are serum, Brazilian hair straightening products, hair mask and a recovery product for porous, over-processed and weak hair \u2013 all of them from the product line <em>Luminositt\u00e1<\/em>. In Brazil, the brand is known for its bleaching powder.<\/p>\n<p>Lagune already exports to Iraq under its own brand and packaging in Arabic and English; and indirectly to the United Arab Emirates, Saudi Arabia, Iraq and Lebanon \u2013 local companies supply the packaging and Lagune bottles the products and exports under its own company registration.<\/p>\n<figure id=\"attachment_194965\" aria-describedby=\"caption-attachment-194965\" style=\"width: 300px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-194965 size-medium\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2018\/05\/Foto-Laborat\u00f3rio-Lagune-300x168.jpeg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2018\/05\/Foto-Laborat\u00f3rio-Lagune-300x168.jpeg 300w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/05\/Foto-Laborat\u00f3rio-Lagune-768x431.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/05\/Foto-Laborat\u00f3rio-Lagune-1024x575.jpeg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2018\/05\/Foto-Laborat\u00f3rio-Lagune.jpeg 1040w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-194965\" class=\"wp-caption-text\">Jo\u00e3o Pasquotto (C) and staff at the company&#8217;s headquarters in Mau\u00e1<\/figcaption><\/figure>\n<p>The small business is in Mau\u00e1, 29 km from S\u00e3o Paulo, and has a staff of 40 people. It has been sending products to Iraq for over a year, via indirect sales, and for six months with direct sales.<\/p>\n<p>\u201cThis month we sold USD 77,000 worth of product to Iraq, and we estimate that this will increase to USD 300,000 next month,\u201d Pasquotto told ANBA. He said he first got in touch with the Arab country at the 2017 Beauty Fair in S\u00e3o Paulo.<\/p>\n<p>According to him, Arabs are particular to Brazilian product, since Brazil is home to one of the largest Arab communities of any non-Arab country. \u201cThe Brazilian hair straightener, for instance, is a successful product because it\u2019s only made in Brazil, and it straightens in a less aggressive, more natural way,\u201d he said.<\/p>\n<p>Pasquotto said the company is looking into selling direct in other Arab countries and planning to go to the Beautyworld Middle East expo in Dubai next years.<\/p>\n<p>Lagune Cosmetics products are sold in outlets across Brazil. The company is one of the country\u2019s leading hair bleaching powder manufacturers. It even supplies smaller third-party brands.<\/p>\n<p><strong>Translated by S\u00e9rgio Kakitani &amp; Gabriel Pomerancblum<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-194971\">Press Release<\/div>\n<div class=\"credits-overlay\" data-target=\".wp-image-194965\">Divulga\u00e7\u00e3o<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brazilian cosmetics company already exports to Iraq, UAE and Saudi Arabia. Main products sold to the Arabs are Brazilian hair straightening products, hair mask and serum.<\/p>\n","protected":false},"author":2305,"featured_media":194971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,91],"tags":[339,2963,232,1914,2962,591,2959,36042,393,228],"class_list":{"0":"post-194975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-economy","9":"tag-lebanon","10":"tag-beauty-products","11":"tag-brazil","12":"tag-cosmetics","13":"tag-hair","14":"tag-iraq","15":"tag-lagune-cosmetics","16":"tag-produtos-de-beleza-en","17":"tag-saudi-arabia","18":"tag-uae"},"wps_subtitle":"Brazilian cosmetics company already exports to Iraq, UAE and Saudi Arabia. Main products sold to the Arabs are Brazilian hair straightening products, hair mask and serum. 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