{"id":197707,"date":"2018-07-18T18:57:13","date_gmt":"2018-07-18T21:57:13","guid":{"rendered":"https:\/\/anba.com.br\/?p=197707"},"modified":"2019-06-30T12:00:02","modified_gmt":"2019-06-30T15:00:02","slug":"brazilian-shoes-make-saudi-retail-chain-sales","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-shoes-make-saudi-retail-chain-sales\/","title":{"rendered":"Brazilian shoes make up most of Saudi retail chain sales"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The director general of the department store chain Almoosa, from Saudi Arabia, visited the 50th<\/sup> edition of the International Shoe and Accessories Fashion Fair (FRANCAL) this Wednesday (18), at Expo Center Norte, S\u00e3o Paulo. Mohammed Al-Mousa told ANBA that this is the fifth time he comes for the event and that Brazilian shoes make up 60% of total sales in his more than thirty stores in the Arab country.<\/p>\n

From total purchases made by the brand in Brazil, 85% are of men\u2019s shoes and 15% of women\u2019s. The local brands which supply Almoosa are Sapatoterapia, Democrata, Ramarim and Pegada, and the director said that he\u2019s looking to get to know other brands, increase purchases and buy kid\u2019s shoes.<\/p>\n

\u201cWe\u2019ve been working with Brazilian shoes for over ten years and we really like them, since the collections are always in tune with fashion worldwide. Plus, the shoes are very comfortable and have great price and quality,\u201d said Al-Mousa, who also buys shoes from Italy, Germany and Portugal.<\/p>\n

Sapatoterapia\u2019s export analyst, Gustavo Figueiredo, said that Almoosa is a major client and business partner and that, besides the Saudi store, he has other Arab clients in the Middle East. \u201cIn Saudi Arabia we have Almoosa and Florina Shoes and we have been doing business with them for over ten years; in the UAE we have three clients, and in Oman, one,\u201d said Figueiredo.<\/p>\n

According to him, the Arabs buy around 40% of the output exported by Sapatoterapia, and the brand\u2019s main importer currently is an UAE client. The Franca-based brand, located 401 km from S\u00e3o Paulo, only sells men\u2019s shoes and, currently, 60% of its output is exported to nearly 80 countries.<\/p>\n

The kids\u2019 and teen\u2019s shoe brand Kidy sells to over 40 countries and it has Arab clients in the UAE, Bahrain and Qatar and they represent nearly 40% of the brand\u2019s total exports. The UAE is the main buyer in volume; with Argentina and Bolivia leading in revenues.<\/p>\n

\u201cWe\u2019re members of the Arab Brazilian Chamber of Commerce<\/strong> and that lends us some strength, since when we introduce ourselves as members it carries some relevance and we have been signing good deals in the Middle East in the last three years,\u201d said Rodrigo Nunes Esteves, the brand\u2019s exports manager.<\/p>\n

Esteves said that the brand\u2019s exports have been posting an annual growth of 30% since 2014 and that he hopes to maintain this rate for the next few years.<\/p>\n

(Continues after photo gallery)<\/em><\/p>\n