{"id":199745,"date":"2018-08-23T07:00:31","date_gmt":"2018-08-23T10:00:31","guid":{"rendered":"https:\/\/anba.com.br\/?p=199745"},"modified":"2018-08-24T19:41:53","modified_gmt":"2018-08-24T22:41:53","slug":"egyptian-food-brands-wish-enter-brazilian-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/egyptian-food-brands-wish-enter-brazilian-market\/","title":{"rendered":"Egyptian food brands wish to enter Brazilian market"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Two food companies from Egypt are in Brazil for the first time to exhibit their products at trade expo Food Ingredients South America, in S\u00e3o Paulo. Almounajed Food Industries, a producer of pellet snacks (snacks before being fried) made of corn, wheat and potato that exports to over 60 countries, and Inagrotiba, a herbs and spices company that exports mainly to Europe.<\/p>\n

Herbs Egypt, another herbs Egyptian company also has a stand at the expo. It has been exporting to Brazil for twenty years. The expo began this Tuesday (21) and runs until Thursday (23).<\/p>\n

The pellet snacks company Almounajed <\/a>came to the trade fair to expand its business throughout Latin America. It\u2019s the first time that the brand\u2019s representatives come to Brazil, and the company\u2019s Public Affairs manager, Fatina Almounajed (picture above)<\/em>, told ANBA that she\u2019s seeking buyers from both the large snack companies, to fry, flavor and package her product, and the supermarkets and stores that wish to sell them directly to the end consumer.<\/p>\n

\u201cWe know we face the challenge of creating a new habit here in Brazil, since people here are not used to buy their snacks to fry them at home, but our product is all-natural, don\u2019t have food additives and we trust its quality will be appealing; and we notice that Brazilians are very health-conscious and our product can be also fried at \u2018Airfryer\u2019 devices, with no fat,\u201d explained Fatina this Wednesday (22).<\/p>\n

According to her, the trade expo is netting them many contacts and meetings. Seven companies already told to be interested. Almounajed sells to around 60 countries, including the Arab countries Tunisia, Algeria, Libya, Sudan, Saudi Arabia, Yemen (one of major buyers), Kuwait and Iraq. Over 65% of the output are exported and, according to Fatina, their 3,500 tons capacity per month allow their prices to be very competitive.<\/p>\n

The company is originally from Syria. It was founded by Fatina\u2019s father in 1945, and used to produce chocolates, chips, cookies and snacks. After the war started in Syria, in 2011, the company was destroyed and, soon after, in 2012, it moved to Egypt, where it began to produce again, this time only snacks.<\/p>\n

(Continues after the photo gallery)<\/em><\/p>\n