{"id":202098,"date":"2018-10-03T19:03:34","date_gmt":"2018-10-03T22:03:34","guid":{"rendered":"https:\/\/anba.com.br\/?p=202098"},"modified":"2019-06-30T18:38:26","modified_gmt":"2019-06-30T21:38:26","slug":"dynasty-of-queens-south-of-egypt-inspires-fashion-brand","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/dynasty-of-queens-south-of-egypt-inspires-fashion-brand\/","title":{"rendered":"Dynasty of queens south of Egypt inspires fashion brand"},"content":{"rendered":"

S\u00e3o Paulo \u2013 \u201cWe, women of today, we\u2019re still Kandakes,\u201d explained Ana Cristina Neves, the matriarch of the S\u00e3o Paulo family that created the brand Candaces Moda Afro (picture above)<\/em>. The name was chosen after they did a research and found out about the matriarchal kingdom that ruled an African region south of Egypt, in present-day Sudan. \u201cWe drew a parallel with our family and work. We are the modern queens,\u201d said Sandra das Neves Souza, daughter of Ana Cristina and one of the women that produce the pieces.<\/p>\n

The brand was founded in 2013 and, from the beginning, the pieces were being made by the sisters Sandra, Samara and Daniela, and their mother, Ana Cristina. \u201cThe fashion design comes pretty much from my mother. She used to sell purses and I decided to join her, selling earrings. But, in the street market in which we used to sell them, people would be more interested in the clothes we were wearing,\u201d reveals Sandra.<\/p>\n

\"\"<\/a>
The family created a brand inspired in the ancient kingdom of the Kandakes<\/figcaption><\/figure>\n

Importing African fabrics, they began a small-scale production of 20 pieces per week, which has now reached 70 pieces. \u201cIt\u2019s really a form of resistance. We have somewhat more painful life stories. From the difficulties as a black woman, from the northeast, semiliterate. I have never taken a fashion design course and I have been able to make a living with my job,\u201d concluded Ana Cristina.<\/p>\n

The colorful fabrics, with ethnic prints, continue to impress clients and producers. In S\u00e3o Paulo, they have attended the Black Fair and the Creators Fashion Show: Afro-Latin women, with the latter resulting in a fashion show held in the streets near SESC 24 de Maio, downtown S\u00e3o Paulo. \u201cWe were part of a collective work, with other four houses. The cool thing is that there were women from all styles, black, fat, not necessarily models, walking the runway,\u201d said Sandra.<\/p>\n

The brand began with the work of family members and continues to be produced at home. But the fabrics come from afar. They\u2019re African and the main supplier is in Angola, sending around 80 pieces per month. They have now hired another woman for sewing, which makes it possible to increase the output.<\/p>\n

The entrepreneurs still don\u2019t have a brick-and-mortar outlet in S\u00e3o Paulo, selling and promoting their creations through social media. \u201cWe have this goal, but we have not found a space yet due to high costs. What we\u2019re doing is taking the brand to Salvador, Bahia, in a collective space,\u201d celebrates Sandra, who is getting ready to give a workshop in SESC Santo Andr\u00e9, S\u00e3o Paulo metro area, in November and December, and to continue to carry forward the fashion design inspired by the Kandakes, the queens.<\/p>\n

\u00a0<\/strong>Contact:<\/strong><\/p>\n

www.instagram.com\/candacesmodaafro<\/a><\/p>\n

www.facebook.com\/candacesmodaafro<\/a><\/p>\n

Translated by S\u00e9rgio Kakitani<\/strong><\/p>\n

 <\/p>\n

Elaine Xavier\/Divulga\u00e7\u00e3o<\/div>\n","protected":false},"excerpt":{"rendered":"

Women that created a brand paying tribute to the ancient kingdom of the Kandakes (or Candaces), in present-day Sudan, import African fabrics and manufacture colorful pieces with ethnic prints.<\/p>\n","protected":false},"author":2324,"featured_media":202090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[442,421,271,5330,5333,5326,34612,5332,5335,592,5331,5334,1854,2354],"class_list":{"0":"post-202098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-business","9":"tag-egypt","10":"tag-africa","11":"tag-african","12":"tag-businesswomen","13":"tag-candaces","14":"tag-empreendedoras-en","15":"tag-entrepreneurs","16":"tag-fabrics","17":"tag-fashion","18":"tag-kandakes","19":"tag-queens","20":"tag-sudan","21":"tag-women"},"wps_subtitle":"Women that created a brand paying tribute to the ancient kingdom of the Kandakes (or Candaces), in present-day Sudan, import African fabrics and manufacture colorful pieces with ethnic prints.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/202098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=202098"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/202098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/202090"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=202098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=202098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=202098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}