{"id":202539,"date":"2018-10-16T07:00:31","date_gmt":"2018-10-16T10:00:31","guid":{"rendered":"https:\/\/anba.com.br\/?p=202539"},"modified":"2018-10-17T17:02:53","modified_gmt":"2018-10-17T20:02:53","slug":"lecture-to-address-halal-in-international-business","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/lecture-to-address-halal-in-international-business\/","title":{"rendered":"Lecture to address halal in international business"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Halal in its myriad aspects will be dealt with in a lecture at Vale do Itaja\u00ed University (Univali<\/a>), in Itaja\u00ed, Santa Catarina. Two specialists on the subject will be featured, with backing from the Arab Brazilian Chamber of Commerce: Muslim auditor and halal industry technician Lina Ramadan, and fellow industry technician Michele Evangelista Villadal. They work for\u00a0Fambras<\/a> Halal,\u00a0a Brazilian certifier active in auditing, inspection and supervision of halal goods. The Arab Chamber opened an office in Itaja\u00ed this year, where it also partnered up with Univali for a cycle of lectures for students and foreign trade professionals. This will be the third instalment in the cycle.<\/p>\n

The lecture Halal: concept, importance and possibilities for its use as branding in international business<\/em>, will take place on the 25th<\/sup>. The word halal \u2013 Arabic for permitted \u2013 indicates that goods are fit for consumption by Muslims. Lina, who\u2019s a Muslim, will discuss the concept, how certification is obtained, and what goods are or aren\u2019t eligible for certification. \u201cA foreign trade-oriented audience should be made aware of restrictions regarding meats, so that they will be better informed when the time comes to apply for certification,\u201d Michele notes.<\/p>\n

\"Diversidade<\/a>
Brazilian goods are showcased routinely at international trade shows like Beautyworld Middle East<\/figcaption><\/figure>\n

Michele will focus on business aspects. \u201cOne can\u2019t talk halal without talking slaughter. We\u2019ll also discuss where we aren\u2019t strong but could be.\u201d One industry Michele believes holds promise is cosmetics. \u201cOur fauna and our flora have a diversity that isn\u2019t found in other countries. We could explore this diversity, especially in our flora. This would set us apart, in halal and in other markets as well,\u201d she says.<\/p>\n

When it comes to prospective markets, Michele explains that halal appeals to other types of buyers. \u201cWe\u2019ll explore the vegan market. If someone is unable to find vegan-labeled products and comes across halal ones, they\u2019ll know they do not involve animal slaughter,\u201d she explains regarding certified plant-based cosmetics.<\/p>\n

She says Brazil boasts a vast halal market, and this need to be made visible to people in other countries. \u201cHalal certification can also be used in product branding. Being certified is a plus,\u201d Michele explains. The auditor believes this discussion can be a learning process for those intending to relate with people from different cultures. \u201cThis will end up being a code of ethics for people who do business with Muslims: what is or isn\u2019t adequate in these relations,\u201d she says.<\/p>\n

Quick facts<\/strong><\/p>\n

Lecture – Halal: concept, importance and possibilities for its use as branding in international business
\nOct. 25 \u2013 7:15 pm to 8:45 pm
\nAdelaide Konder Univali Theater \u2013 Itaja\u00ed (SC)<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

CCAB<\/div>\n","protected":false},"excerpt":{"rendered":"

In an event at Univali in Itaja\u00ed, Santa Catarina, technical auditors will discuss halal certification and the label as a factor in product promotion.<\/p>\n","protected":false},"author":2324,"featured_media":202460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117],"tags":[5493,232,2188,15785,478,1870,568,4645,5494],"class_list":{"0":"post-202539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-halal-en","8":"tag-auditor","9":"tag-brazil","10":"tag-export","11":"tag-fambras-halal-en-2","12":"tag-lecture","13":"tag-meat","14":"tag-muslim","15":"tag-palestra-en","16":"tag-permitted"},"wps_subtitle":"In an event at Univali in Itaja\u00ed, Santa Catarina, technical auditors will discuss halal certification and the label as a factor in product promotion. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/202539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=202539"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/202539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/202460"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=202539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=202539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=202539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}