{"id":203866,"date":"2018-11-07T07:00:45","date_gmt":"2018-11-07T10:00:45","guid":{"rendered":"https:\/\/anba.com.br\/?p=203866"},"modified":"2019-06-30T18:37:55","modified_gmt":"2019-06-30T21:37:55","slug":"o-boticario-to-open-second-store-in-the-uae-in-january","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/o-boticario-to-open-second-store-in-the-uae-in-january\/","title":{"rendered":"O Botic\u00e1rio to open second store in the UAE in January"},"content":{"rendered":"

S\u00e3o Paulo \u2013 O Botic\u00e1rio is getting ready to open its second store in the United Arab Emirates in January 2019. \u201cWe were really surprised. It was the country where it took me the least time to open a business,\u201d said International Expansion executive Andrea Gutierrez on the opening of the brand\u2019s first store in the country this year<\/a>. Gutierrez talked about the subject at the 1st<\/sup> Brazil-United Arab Emirates Business Forum, in S\u00e3o Paulo, this Monday (05).<\/p>\n

The second store will be at Dubai Mall, one of the world\u2019s largest malls. According to Andrea, the brand\u2019s interest in the UAE came from the region\u2019s focus on fragrance and perfumery. \u201cThey have history on the field, thus, it’s a region that makes a lot of sense to us,\u201d she told ANBA in an exclusive interview.<\/p>\n

About the entry process in the country, the brand had to grasp the culture in which it was getting into. \u201cWe thought about the cultural challenges. It was surprising and the idea of Brazil being a dangerous place began to be debunked after we brought the influencers from [the UAE] to Curitiba. We also took Brazilians to the UAE,\u201d recalls the executive.<\/p>\n

The brand\u2019s assessment of the Arab market has been positive so far. \u201cThe store is doing great. We sell a lot of fragrances and the Nativa SPA line has also been well received. We have high expectations based on clients\u2019 reactions. People have been visiting the store and they really like it! I am very pleased with the operation over there,\u201d celebrates Gutierrez.<\/p>\n

The opening will be scheduled for some time between January\u2019s second and third weeks and the stores have a standard size, 110 square meters. \u201cThe second one will have more products on display and the concept is to show how the products are made,\u201d says Gutierrez, explaining that one of the possibilities to achieve this is via storytelling videos narrating the perfumery\u2019s manufacturing process.<\/p>\n

The country with the fastest process for opening a store <\/strong><\/p>\n

The executive was greatly surprised with the minimum red tape in entering the market in a new country. \u201cThe thing that takes the longest is not opening the store. Sanitary registration with regulatory agencies is the slowest. It took us only 30 days getting these registries approved and getting clearance to enter the UAE with the products, whereas in other cases it can take as long as 6 months,\u201d Andrea Gutierrez points out.<\/p>\n

While it plans new marketing initiatives for the new store, the company is also contemplating future expansion. \u201cWe see many opportunities in the Middle East. As we said, we are looking into Saudi Arabia, but still assessing, there is nothing decided yet,\u201d concludes the executive. One of the solutions to enter Saudi Arabia\u2019s market could be to get the products to the country via the UAE free trade zones, which is being analyzed by the company.<\/p>\n

Translated by S\u00e9rgio Kakitani <\/strong><\/p>\n

O Botic\u00e1rio\/ Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

The brand is preparing to open its second store in the United Arab Emirates, this time at Dubai Mall.<\/p>\n","protected":false},"author":2324,"featured_media":203865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,114],"tags":[139,5936,26610,3140,5940,5939,3143,228,2650],"class_list":{"0":"post-203866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-news","9":"tag-dubai","10":"tag-dubai-mall","11":"tag-emirados-arabes-en-2","12":"tag-o-boticario","13":"tag-opening","14":"tag-red-tape","15":"tag-store","16":"tag-uae","17":"tag-united-arab-emirates"},"wps_subtitle":"The brand is preparing to open its second store in the United Arab Emirates, this time at Dubai Mall. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/203866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=203866"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/203866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/203865"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=203866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=203866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=203866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}