{"id":204345,"date":"2018-11-14T07:00:57","date_gmt":"2018-11-14T10:00:57","guid":{"rendered":"https:\/\/anba.com.br\/?p=204345"},"modified":"2019-06-30T18:37:48","modified_gmt":"2019-06-30T21:37:48","slug":"exporting-group-opens-plant-and-expects-30-growth","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/exporting-group-opens-plant-and-expects-30-growth\/","title":{"rendered":"Exporting group opens plant and expects 30% growth"},"content":{"rendered":"

S\u00e3o Paulo \u2013 B2E Group<\/a>, which includes the Brazil 2 Export<\/a> company, held the launch ceremony of its plant this Tuesday (13) at the Arab Brazilian Chamber of Commerce<\/strong><\/a>, in S\u00e3o Paulo. The plant is in Cotia, 35 km from S\u00e3o Paulo, and will produce cosmetics and tools, such as hair dryers and flat irons. \u201cIn the first moment, output will be of 20,000 tools per month and of 40,000 liters of cosmetics monthly. Later on, we can increase capacity and output could reach 80,000 liters per month,\u201d said Nazir Farra (picture above)<\/em>, the group\u2019s director general in an interview to ANBA.<\/p>\n

With the new plant, the executive expects a 25% to 30% growth in business in 2019. \u201cWe have already signed the deals even before the plant began operating,\u201d celebrates Farra. According to him, the plant\u2019s output will go 100% to exports. \u201cWe have our brands, but we can also manufacture to other brands, the private label,\u201d explained the executive.<\/p>\n

The B2E Group was founded in 2014 in Belo Horizonte, state of Minas Gerais, and transferred its operations to S\u00e3o Paulo in 2015 and, now, is opening its first plant. Throughout its history, the group has exported to 20 different countries, among them Egypt, Iraq and Saudi Arabia, which were represented in the event. The group is a member of the Arab Chamber.<\/p>\n

\"\"<\/a>
Chohfi (R) believes that Brazil is capable of meeting the market’s demands, all while producing through sustainable means<\/figcaption><\/figure>\n

During the ceremony, the Arab Chamber\u2019s vice president of International Relations, Osmar Chohfi, talked about the growth potential of cosmetics trade. \u201cIn the Arab cosmetics market, Brazil\u2019s still a modest exporter. We have a lot of room to work. From 2012 to 2017, we have increased exports in 35%. We have the capacity of meet the new trends of the industry in the Arab countries and in the world,\u201d said Chohfi on the market\u2019s needs, including producing through sustainable means.<\/p>\n

The legal director of the Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC<\/a>), Antonio Carlos Siqueira da Silva, attended the event. \u201cThe Arab market is outstanding. What we have to overcome are the regulatory barriers. It is a challenge when you visit a country to get to know the environment. The first thing is getting to know the country and its history. Only then, you begin to do business,\u201d explained the director in his speech.<\/p>\n

Silva emphasized the need for guidance, such as the orientations provided by the BeautyCare Brazil<\/em><\/a> program, offered by the association, in a partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil<\/a>), to small and medium-size exporting companies. \u201cThe small companies need programs such as BeautyCare<\/em> to identify these barriers and a series of requirements to set up export operations,\u201d said Silva on the Internationalization Project of the Brazilian Cosmetics, Toiletry and Fragrance Industry, of which Brazil 2 Export is part.<\/p>\n

Translated by S\u00e9rgio Kakitani <\/strong><\/p>\n

Thais Sousa\/ANBA<\/div>\n
Thais Sousa\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

Cosmetics company B2E held the launching ceremony of its plant at the Arab Chamber. The company hosted business partners and awarded trophies to representatives from Egypt, Saudi Arabia and Iraq.<\/p>\n","protected":false},"author":2324,"featured_media":204336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[439,442,2485,6060,6064,2108,1824,268,6062,5721,1914,376,11913,6067,6066,6065,6063],"class_list":{"0":"post-204345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab-chamber","9":"tag-business","10":"tag-abihpec","11":"tag-b2e","12":"tag-b2e-group","13":"tag-brazil-2-export","14":"tag-brazilian","15":"tag-camara-arabe","16":"tag-ceremony","17":"tag-company","18":"tag-cosmetics","19":"tag-exports","20":"tag-fabrica-en","21":"tag-hair-products","22":"tag-hair-tools","23":"tag-launching-ceremony","24":"tag-plant"},"wps_subtitle":"Cosmetics company B2E held the launching ceremony of its plant at the Arab Chamber. The company hosted business partners and awarded trophies to representatives from Egypt, Saudi Arabia and Iraq. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/204345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=204345"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/204345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/204336"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=204345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=204345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=204345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}