{"id":205586,"date":"2018-12-06T18:49:36","date_gmt":"2018-12-06T21:49:36","guid":{"rendered":"https:\/\/anba.com.br\/?p=205586"},"modified":"2019-06-30T18:37:35","modified_gmt":"2019-06-30T21:37:35","slug":"boticario-group-plans-to-invest-usd-77-mn-in-2019","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/boticario-group-plans-to-invest-usd-77-mn-in-2019\/","title":{"rendered":"Botic\u00e1rio Group plans to invest USD 77 mn in 2019"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The\u00a0Botic\u00e1rio Group<\/a>\u00a0is expected to invest BRL 300 million (USD 77 million) next year in Brazil alone, chairman Artur Grynbaum (pictured above<\/em>) said during the Botic\u00e1rio Summit, attended by journalists and influencers this Thursday (6) in S\u00e3o Paulo. The amount matches that of 2018, including manufacturing, logistics, mobile systems. Etc. \u201cWe very much believe in our role of promoting a Brazil that works, a Brazil that\u2019s successful,\u201d said Grynbaum. The Botic\u00e1rio Group comprises brands O Botic\u00e1rio, Eudora, Quem disse, Berenice?, The Beauty Box, Multi B and Vult.<\/p>\n

The chairman also discussed the results expected by the end of 2018. \u201cThe pickup in Q4 gave way. We were expecting 8% growth, but the year should end at around 7%, which is a great number considering the scenario,\u201d he said.<\/p>\n

Gryunbaum claimed to be optimistic and made comments on the current scenario. \u201cReforms need to be implemented, especially the social security reform. The tax reform is also important, as is ensuring that the labor reform is kept and expanded, thereby creating the conditions for the market to start hiring again. Because creating job opportunities for people is, for me, the way to fix [the economy],\u201d he argued.<\/p>\n

International presence <\/strong><\/p>\n

The Botic\u00e1rio Group spans 15 countries, with eight Quem Disse, Berenice? Stores and 55 O Botic\u00e1rio stores. The latest international O Botic\u00e1rio outlet to open was the one in\u00a0Dubai<\/a>, last September, with\u00a0another one<\/a> slated to open in January 2019 at the Dubai Mall \u2013 the biggest mall in the Middle East and one of the biggest in the world. \u201cDubai is a major consumption hub, and it has been very rewarding to witness people interacting with our brand, our products, trying them out, buying and then buying again,\u201d said Grynbaum.<\/p>\n

\"\"<\/a>
Grynbaum speaking at the Botic\u00e1rio Summit<\/figcaption><\/figure>\n

He also said that besides being a shopping hub, the emirate is regionally influential, therefore these outlets could provide a measure of the feasibility of opening stores in nearby countries. \u201cWe are interested Saudi Arabia. Talks are underway. That would be our next step [in that region],\u201d he revealed. \u201cBut I would like to take some more time with the Dubai stores, to get some more experience before planning out the next steps,\u201d he said. For the time being, the group does not intend to open outlets for its other brands in the Middle East.<\/p>\n

The best-selling items from the Dubai shop are perfumes, especially Floratta and the Nativa Spa line, particularly a\u00e7a\u00ed-based products. The\u00a0Malbec Signature<\/a> perfume had its world premiere in September at the UAE outlet. The perfume has notes of Oud, a resinous wood of Asian origin whose oil is widespread in Arab perfumes.<\/p>\n

\u201cThe behavior of [Arab] buyers is interesting, because whenever you go to a different country, everyone will ask you where you are from. And it isn\u2019t usual in Brazil to export value-added products. It\u2019s more about soy and poultry. So if you\u2019re bringing added value, you need to provide better explanations. And then you have the effort of entering a country with your brand, and the third step is to deliver what you promised with your product. That much is easy for us. And once you complete that last step, you\u2019ll see people buying again, because they you\u2019re your product,\u201d pondered Grynbaum.<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Bruna Garcia\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

Chairman Artur Grynbaum made the announcement during an event in S\u00e3o Paulo. The brand has a store in Dubai and will open another one soon. \u2018Dubai is a major consumption hub,\u2019 the executive said.<\/p>\n","protected":false},"author":2305,"featured_media":205565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[6401,3141,6402,139,23864,6398,6404,6400,3140,6396,6399,228,6397],"class_list":{"0":"post-205586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-artur-grynbaum","9":"tag-boticario","10":"tag-boticario-summit","11":"tag-dubai","12":"tag-emirados-en-2","13":"tag-eudora","14":"tag-group","15":"tag-multi-b","16":"tag-o-boticario","17":"tag-quem-disse-berenice","18":"tag-the-beauty-box","19":"tag-uae","20":"tag-vult"},"wps_subtitle":"Chairman Artur Grynbaum made the announcement during an event in S\u00e3o Paulo. The brand has a store in Dubai and will open another one soon. \u2018Dubai is a major consumption hub,\u2019 the executive said. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/205586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=205586"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/205586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/205565"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=205586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=205586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=205586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}