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In the final hours of the trade show, AE Neg\u00f3cios Internacionais partner Cibelle Bastos was gleeful about the award and the results obtained. Cibelle got deals well underway with importers from the UAE and India. Now it\u2019s just a matter of discussing pricing with her suppliers. The foreign trade company joined B2B sessions arranged by the expo\u2019s organizers, and according to Cibelle, that\u2019s where 80% of visits came from that.<\/p>\n
Besides being a trading company, ABN8 carries products of its own. It has created a specific brand for the Middle East \u2013\u00a0Brazilian Habibi<\/a> \u2013 whose items include the a\u00e7a\u00ed drink shortlisted for the award finals. Also on offer from Brazilian Habibi are frozen a\u00e7a\u00ed cream with strawberry, banana or guaran\u00e1, and coconut water. The company has an office in Dubai\u2019s Jebel Ali Free Zone and a license to import and export in the UAE, according to ABN8 Trading foreign trade executive Nader Khorrami (pictured at the beginning of this article).<\/p>\n Khorrami explains that the company used to ship a\u00e7a\u00ed to the UAE in the past. It joined SIAL Middle East to seek new opportunities. He says that although contacts made at the expo weren\u2019t many, all were interesting. Khorrami believes actual deals will come from those talks, especially for a\u00e7a\u00ed sales. ABN8 Trading is based in S\u00e3o Paulo.<\/p>\n The Brazilian Ministry of Agriculture, Livestock and Supply organized the Brazilian participation in the trade show with support from the Ministry of Foreign Relations, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) and the\u00a0Arab Brazilian Chamber of Commerce<\/strong><\/a>.<\/p>\n Translated by Gabriel Pomerancblum<\/strong><\/p>\n