{"id":207678,"date":"2019-01-16T07:00:36","date_gmt":"2019-01-16T10:00:36","guid":{"rendered":"https:\/\/anba.com.br\/?p=207678"},"modified":"2022-08-01T17:25:53","modified_gmt":"2022-08-01T20:25:53","slug":"over-90-brazilian-companies-to-exhibit-at-gulfood","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/over-90-brazilian-companies-to-exhibit-at-gulfood\/","title":{"rendered":"Over 90 Brazilian companies to exhibit at Gulfood"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Over 90 Brazilian food and beverage companies will join\u00a0Gulfood<\/a>, the leading show for the industry in the Middle East, from February 17 to 21 in Dubai, the UAE. The companies will exhibit their products in pavilions organized by the\u00a0Arab Brazilian Chamber of Commerce<\/strong><\/a>, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil<\/a>), (Apex-Brasil), industry-specific organizations or in standalone fashion.<\/p>\n

This Tuesday (15) saw Apex host a meeting with delegates from the participating companies in the Arab Chamber auditorium in S\u00e3o Paulo, to relay information and allocate space for each exhibitor in the agency\u2019s stands, which will be divided into beef, poultry, grains, beverages and food products in general.<\/p>\n

Apex business promotion coordinator Gustavo Fernandes said the companies are going to Gulfood to work on maintaining and increasing sales in the Gulf and North Africa, as well as Asia and Africa in general. Brazil has been taking part in Gulfood for ten-plus years now.<\/p>\n

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Apex’s Gustavo Fernandes gives a presentation<\/figcaption><\/figure>\n

\u201cOur view is that this is a crucial market, since the Gulf Cooperation Council (GCC) countries as a whole are Brazil\u2019s fourth biggest trading partner. I think that in addition to those six markets, the trade show also spans Africa, Asia, the Indian and African markets, and many other countries that show up to buy product at the expo. This is one of our biggest projects in the industry, and second only to\u00a0SIAL Paris<\/a>,\u201d said Fernandes. The GCC is composed of Saudi Arabia, Bahrain, Qatar, the UAE, Kuwait and Oman. SIAL Paris is one of the biggest food and beverage shows in the world.<\/p>\n

Brazilian companies will be exhibiting items including beef and poultry, biscuits, sweets, fruits, a\u00e7a\u00ed, pasta, honey, juice, coconut water, coffee and sugar. According to Fernandes, only five to ten companies are going for the first time. \u201cThis is a very relevant market and the people are really interested. They are fighting over stands. If this wasn\u2019t a booming market they wouldn\u2019t\u00a0 be so concerned, and this only proves that the companies have been going for a long time now. They are doing business and they see this event as a platform for keeping their foothold in the region, for staying in the market\u201d the coordinator said.<\/p>\n

Apex picked ten \u201cposter-boy companies\u201d that\u2019ll be in the spotlight with products that boast a Brazilian identity, like a\u00e7a\u00ed, biscuits and coconut water. Carlos von Bulow is the international commercial manager for Obrigado, a coconut water company that\u2019s one of the poster-boys. He said the company had been to Gulfood two years ago, and now it\u2019s better prepared for the Arab market. \u201cWe\u2019ve adapted our labels, our packaging, our strategy, and we have the right positioning to break into the region,\u201d he said. The drink, according to von Bulow, is in strong demand in the Middle East, especially because of the heat and the fact that alcohol is banned in several countries. The Obrigado brand does not sell in Arab countries yet, but there are buyers across the United States, Canada and Europe. \u201cWe\u2019re in the final stages of talks with a distributor in Dubai. We hope we\u2019ll see a deal by the end of the trade show. Kuwait and Qatar are also on the radar, and I believe we will strike deals there as well during this trip,\u201d he said.<\/p>\n

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Bauducco export manager Alain Wehbe<\/figcaption><\/figure>\n

Another poster-boy company is Bauducco, known for its biscuits and snacks, cookies and toasts. Export manager Alain Wehbe attended the meeting at the Arab Chamber. He told ANBA that the company has been going to Gulfood for about seven years now, and it ships products to all Arab countries with the exception of Syria. Its top-selling products in the region are wafers, cookies and toasts. According to Wehbe, sales of its healthy product line are going up in Arab countries. For him, Gulfood is a place in which to meet up with clientes from across the region. They get together to make plans for the year, to talk and negotiate. The manager noted that the time of the year in which the event takes place is conducive to annual planning. \u201cIn 2018 we sold about USD 3 million in product to the Middle East. We\u2019re hoping to see that increase by about 40% this year,\u201d he said. The biggest international markets for Bauducco are the United States, Mercosur and Japan.<\/p>\n

Launch<\/strong><\/p>\n

Joining Gulfood for the first time, reserves company Conservas Ol\u00e9 has purposely developed a product to be launched at the show: creamy guava jelly.<\/p>\n

The company is known for its vegetable preserves in glass jars, including corn, peas, veggie mix, olives, tomato paste, and sweets, including fig in syrup.<\/p>\n

Executive director Renata Abbas said Conservas Ol\u00e9 shipped its first batch to the Arab world last ear \u2013 a one-off sale to Qatar of three shipping containers\u2019 worth of tomato paste amounting to USD 80,000. \u201cWe are hoping to get new orders from Qatar and to increase our sales in Arab countries. We are working on contacts alongside the Arab Chamber, and I\u2019m optimistic about striking new deals,\u201d she said. The company sells to countries including the United States, Japan, South Africa, Paraguay, Uruguay, Venezuela, Bolivia.<\/p>\n

Cheese<\/strong><\/p>\n

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Conservas Ol\u00e9 director Renata Abbas<\/figcaption><\/figure>\n

Cheese brand Tirolez hadn\u2019t been to Gulfood in a few years, according to export manager Paulo Hegg, because its capacity to supply foreign markets was limited. The dairy manufacturer ships mostly to Africa, Russia, United States and Japan. According to Hegg, it wants to go back to the food industry show in order to increase its Middle East sales. At Gulfood, it will showcase items including requeij\u00e3o<\/em>, coalho, prato, mozzarella, parmesan and provolone cheese. Tirolez makes cow\u2019s milk-based cheese.<\/p>\n

\u201cI am hoping we\u2019ll find partners not only in the Middle East, but also North Africa and even Asia. I hope to go back to selling to the region via Gulfood,\u201d said Hegg.<\/p>\n

Honey<\/strong><\/p>\n

Braseco trading director Damaris da Costa is going to Gulfood on a field study trip about the consumption of honey, considering the possibility of exporting Brazilian honey to the Middle East. \u201cI visited companies producing honey in the (Brazilian) Northeast in November last year and saw a lot of potential, they are extremely well structured; I realized it is a niche lacking support and wanted to know more about it,\u201d she said. The director gave the example of how Argentina, one of the largest honey exporters in the world, buys Brazilian honey, pack it and then export it as Argentine honey.<\/p>\n

\u201cI wanted to know how the honey market works; I\u2019m going to take samples, we have so many kinds of honey, and I want to know which kinds the Arabs like more,\u201d she said. Recently Saudi Arabia opened their market to buying Brazilian honey<\/a>.<\/p>\n

Candy<\/strong><\/p>\n

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Marcus stressed the Arab Chamber’s services<\/figcaption><\/figure>\n

Itamaraty will also have a feature stand as a showcase company. Some of the main products of the candy company are the Look Wafer cookies. The export manager Nancy Gonzales said the brand has already worked at the Arab Market from the last 15 years, in countries such as Saudi Arabia, United Arab Emirates, Yemen, and Libya. Now, they work only with Libya and sold approximately USD 400,000 in cookies last year. \u201cWe hope to close new deals with Saudi Arabia, United Arab Emirates, Iraq; we are hoping to negotiate with four or five other countries during the fair,\u201d said Gonzalez.<\/p>\n

The Simonetto export representative Andr\u00e9a Filippello said the candy company has participated in Gulfood for more than five years. Simonetto is known for its hard and chewable candies, lollipops and toffees, and sells to West Africa countries such as Angola and Equatorial Guinea but want to expand to the Arab countries and the Middle East. \u201cWe are adjusting some products, because some coloring agents are forbidden there. We made a sale to Kuwait, but it didn\u2019t work out because they asked for a more natural colorant, so we keep adjusting, and have good prospects for the fair,\u201d she said.<\/p>\n

During the preparatory meeting this Tuesday, the Arab Chamber market intelligence coordinator Marcus Vin\u00edcius explained the services offered by the entity and the vantages of associating. The Arab Chamber still has slots available for associated companies to exhibit at Gulfood. For more info, click here<\/a>.<\/p>\n

Translated by Gabriel Pomerancblum & Guilherme Miranda<\/strong><\/p>\n

Bruna Garcia\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

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