{"id":207808,"date":"2019-01-17T07:00:43","date_gmt":"2019-01-17T10:00:43","guid":{"rendered":"https:\/\/anba.com.br\/?p=207808"},"modified":"2019-06-30T18:37:13","modified_gmt":"2019-06-30T21:37:13","slug":"beira-rio-sold-50000-shoes-pairs-to-arabs-at-trade-show","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/beira-rio-sold-50000-shoes-pairs-to-arabs-at-trade-show\/","title":{"rendered":"Beira Rio sold 50,000 shoe pairs to Arabs at trade show"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazilian company Beira Rio sold 50,000 pairs of shoes to two Arab companies at Couromoda, the\u00a0footwear and accessory show<\/a>\u00a0running until this Thursday (17) in S\u00e3o Paulo, according to its foreign sales specialist Fabio de Oliveira (pictured above<\/em>). Half the shoes were bought by AYZ, a retail chain active in the UAE and Kuwait; the other half was purchased by store chain Al Masar, in Libya.<\/p>\n

Oliveira said roughly 13% of exports between Beira Rio\u2019s seven different brands go to Arab countries, especially when it comes to brands Vizzano and Modare Ultraconforto. \u201cVizzano shoes keep up with trends, with heels, open-toe shoes and sandals; Modare works on comfort, with shoes meant for working and day-to-day purposes,\u201d the specialist explained. Beira Rio\u2019s other brands are Moleca, Molekinha, Molekinho, Act Vitta, and Beira Rio Conforto.<\/p>\n

\u201cWe cover all Arab countries in the Gulf and North Africa. The only one we don\u2019t work with is Mauritania, and sales to Egypt have been slumping lately,\u201d said Oliveira. His biggest Arab markets are Morocco, Algeria, Sudan, Tunisia, Libya, Yemen, Iraq, Kuwait, the UAE, Qatar and Oman.<\/p>\n

Beira Rio makes 550,000 pairs of shoes a day, which means 110 million pairs a year, as per 2018 numbers supplied by Oliveira. About 15% of that amount gets exported. Arab countries bought some 1.5 million pairs last year.<\/p>\n

\u201cThat was BRL 60 million in sales to Arab countries alone, and that will only tend to increase,\u201d he said, adding that from 2012 to 2018, the market went from 200,000 to 1.5 million pairs sold. Overall, foreign fetched USD 200 million in 2018.<\/p>\n

The biggest markets for Beira Rio are South and Central America, which take in 75% of the company\u2019s total exports. The average price per pair is USD 10 \u2013 therefore the sale to Arab countries grossed some USD 500,000.\u00a0Hanox Shoes<\/a> has visited the Beira Rio stand, but it hasn\u2019t placed any orders yet.<\/p>\n

\u201cThis is being a good show; our stand is always crowded. Beira Rio is on a crescendo. We put out new product every 15 days. Our company is fast fashion, so we release 24 collections per year, and that\u2019s at competitive prices, at least 30% cheaper than the competition. At a show like this we\u2019ll move about 2 million pairs, and by next week we\u2019ll be chasing clients again. We just never stop,\u201d concluded Oliveira.<\/p>\n

(Story continues after photo gallery)<\/em><\/p>\n