{"id":208943,"date":"2019-02-08T07:00:59","date_gmt":"2019-02-08T09:00:59","guid":{"rendered":"https:\/\/anba.com.br\/?p=208943"},"modified":"2019-06-30T11:58:49","modified_gmt":"2019-06-30T14:58:49","slug":"florestal-wants-to-amplify-sales-to-arabs-in-gulfood","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/florestal-wants-to-amplify-sales-to-arabs-in-gulfood\/","title":{"rendered":"Florestal wants to increase sales to Arabs in Gulfood"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Candy, caramel and lollipop company Florestal Alimentos<\/a> is ready to participate in Dubai food fair Gulfood<\/a> for the seventh time. The first six times, the company had a stand in the Brazilian Trade and Investment Promotion Agency’s (Apex-Brasil<\/a>) pavilion, and this year they will have a stand in the Arab Brazilian Chamber of Commerce<\/strong><\/a>‘s space. Gulfood takes place from February 17 to 21 in the United Arab Emirates, and is the biggest fair of the sector in the Middle East and one of the most importants in the world. In the picture above, the production line of the candy factory<\/em>.<\/p>\n

\u201cGulfood is very important for Florestal to amplify business in Africa and the Middle East, and our main focus is opening new markets in this regions,\u201d said the company key account manager Ang\u00e9lica Niero in an interview to ANBA. \u201cIt is a very busy fair with a great flow of people that yields good deals; in 2013, we opened the Yemen market through the fair,\u201d she told.<\/p>\n

Currently, Florestal works with four Arab countries: Sudan, Yemen, Palestine and UAE. According to Niero, the company has already sold to other Arabs such as Lebanon, Kuwait, Algeria, Djibouti, and Egypt. \u201cWe intend to resume operation in Algeria later this year,\u201d said Niero.<\/p>\n

According to the manager, the company works exclusively with product lines. \u201cWe have two clients in Yemen and four in Palestine, and each one has a different product line [in each country], so our focus in Gulfood is to win clients in countries other than the ones we already work with,\u201d explained Niero.<\/p>\n

Florestal Alimentos\u2019 main products are the ball- and flat-shaped lollipops, the flat-shaped lollipop which leaves a tongue tattoo, chewy candies and drag\u00e9es. Among the 50 countries the company works with now are Yemen, Nigeria, and United States. Out of the total volume produced by Florestal, 30% is shipped. \u201cLast year, our revenue from exports was USD 10 million, 30% of which came from the Arabs,\u201d Niero revealed.<\/p>\n

The manager said the biggest challenge of exporting to the Arabs is the adaption of products and packages. \u201cSome colorings are forbidden in certain countries, so we have to modify the ingredient and consequently the packages,\u201d she told. Florestal makes products with packages in Portuguese, English, Spanish, French and Arabic.<\/p>\n

Besides the Florestal brand, the company is also bringing Boavistense<\/a> to Gulfood. \u201cBoavistense was bought by Florestal Alimentos in 2004, and since September last year we are operating both brands together, we can sell them together for the same clients,\u201d explained Niero. Boavistense has a product line similar to Florestal and, in addition to the candy brands, the company also owns Floofarma, which produces candies for the supplement and vitamin market and are sold in drugstores. \u201cFlofarma is from another segment, so we are not taking it to Gulfood.\u201d<\/p>\n

Contact Info<\/strong><\/p>\n

Florestal Alimentos S.A.
\nBR 386, Km 343, n. 2230
\nBairro Montanha – Lajeado-RS
\nAngelica Niero
\n+55 (51) 981248350
\nflorestal@florestal.com<\/p>\n

Quick <\/strong>Facts<\/strong><\/p>\n

Gulfood
\nFebruary 17 to 21
\n17 to 20, from 11 am to 7 pm
\n21, from 11 am to 5 pm
\nDubai World Trade Centre
\nDubai, United Arab Emirates
\nRegistration prices: until February 7,\u00a0 270 AED (USD 73); after this date, 420 AED (USD 114)
\nClick here to register<\/a><\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Candy company participates in Dubai fair for the seventh year in a row. It will have a stand in the Arab Brazilian Chamber of Commerce’s pavilion.<\/p>\n","protected":false},"author":2305,"featured_media":208922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[7265,7279,139,7264,6487,6689,7280,228],"class_list":{"0":"post-208943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-boavistense","9":"tag-candies","10":"tag-dubai","11":"tag-florestal","12":"tag-florestal-alimentos","13":"tag-gulfood","14":"tag-lollipop","15":"tag-uae"},"wps_subtitle":"Candy company participates in Dubai fair for the seventh year in a row. It will have a stand in the Arab Brazilian Chamber of Commerce's pavilion.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/208943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=208943"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/208943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/208922"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=208943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=208943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=208943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}