{"id":209306,"date":"2019-02-13T18:11:47","date_gmt":"2019-02-13T20:11:47","guid":{"rendered":"https:\/\/anba.com.br\/?p=209306"},"modified":"2019-02-13T19:31:05","modified_gmt":"2019-02-13T21:31:05","slug":"council-to-award-brazilians-in-egypt","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/council-to-award-brazilians-in-egypt\/","title":{"rendered":"Council to award Brazilians in Egypt"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The corporate event \u201cTalking with who makes a difference\u201d was hosted by the Global Council of Sales Marketing (GCSM<\/a>) in S\u00e3o Paulo this Wednesday (13) morning with the theme \u201cEgypt and its Opportunities.\u201d The event\u2019s goal was to bring together entrepreneurships interested in going to Brazil-Egypt Economic Forum and to the award ceremony of the fifth edition of the World Company Award (WOCA) for Brazilian public and private companies in Brazil, to be held in Cairo from June 19 to 23.<\/p>\n

The talk was with Egyptian trade consul in S\u00e3o Paulo, Mohamed Elkhatib, who discussed the trade relation between both countries; H\u00f3rus Viagens owner Sedik Faragalla, who discussed tourism in Egypt and said that, in addition to the corporate event, there will be a cruise through the Nile River for those interested; GCSM president Agostinho Turbian, who talked about the award and encouraged the businessmen to participate. Jos\u00e9 Roberto Maluf, president of the Grupo Spring de Comunica\u00e7\u00e3o, completed the table and talked about commerce and culture in the Arab country.<\/p>\n

The awarded company of this edition of WOCA was Eletrobras, a federal government holding company that owns companies in the electric sector, represented by the president Wilson Ferreira Junior. \u201cHe took over an Eletrobras worthy of BRL 6 billion (USD 1.6 billion) some years ago, and with great management\u00a0 it is now worthy BRL 35 billion (USD 9.3 billion), so that\u2019s what we are rewarding, the efficiency, the ethics in the public realm,\u201d said Turbian. The winner will earn a trophy, a gold plaque, and a certificate of honor in public management. BRF, Embraer and Eletrobras were shortlisted.<\/p>\n

According to Turbian, the event will have an official entourage of entrepreneurships interested in doing businesses in Egypt, the Arab world, and Africa, in addition to Brazilian public authorities. \u201cWe already have 80 people in the entourage, with businessmen such as Jos\u00e9 de Podest\u00e1, from the Wave Corporation, and public authorities from cities in S\u00e3o Paulo, and the former governor Geraldo Alckmin,\u201d he said. \u201cPublic administrators have trade interests between their cities and states and Egypt. S\u00e3o Paulo and Minas Gerais, for example, export a lot and buy many products,\u201d Elkhatib explained.<\/p>\n

Jos\u00e9 Roberto Maluf said to ANBA that the trip that comprises the award includes a city tour in Cairo, a gala dinner with the award ceremony, and the economic forum where Brazilians and Egyptians will talk. \u201cToday\u2019s event is a preparation to talk a little about what we will find there, who will be the players, who will be present; that is why we are hosting this talk, for people to catch up with the topics and prepare for the Brazil-Egypt Economic Forum,\u201d said Maluf.<\/p>\n

Sedik Faragalla from H\u00f3rus Viagens told ANBA that 10 people have already bought the trip package to Cairo for four days to participate in the award, including the city tour, followed by a three-night cruise through the Nile River, stopping in Luxor and Aswan, and arriving at the Hurghada beach in the Red Sea. In his speech, he said that only in January he took five groups of Brazilians to the country. \u201cEgypt is a relatively cheap destination \u2013 with a budget to spend a week in Europe, you can stay in Egypt for a month; we have great hotels for reasonable prices, and our agency has Portuguese-speaking guides,\u201d he added.<\/p>\n

The Egyptian ambassador in Bras\u00edlia, Alaa Roushdy, couldn\u2019t come and send a video message saying the embassy is working together with the event so that it goes as smoothly as possible, and wishing that relations between both countries to be strengthened.<\/p>\n

Brazilian ambassador in Cairo, Ruy Amaral, also sent a message encouraging Brazilian entrepreneurships to visit and do businesses with Egypt. \u201cI\u2019m glad this year\u2019s WOCA will be in Egypt, a very safe, beautiful country, with a unique heritage. I\u2019ll see you here,\u201d he said. Amaral also reported Egypt was the main destinations for Brazilian exports in the Arab world last year, and imports of Egyptians products to Brazil increased by 74% in 2018, due specially to fertilizers. Exports to the Arab country last year surpassed USD 2 billion, and the Brazilian products most consumed by Egyptians are beef, iron ore, corn, and sugar.<\/p>\n

The World Company Award (WOCA) occurs in Cairo from June 19 to 23, 2019. The Global Council Sales Marketing is an entity aiming to foster and disseminate the best business practices in the areas of sales, marketing, information technology, business intelligence, communication, and entrepreneurship in Latin America and the world.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Bruna Garcia\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

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