{"id":209744,"date":"2019-02-21T01:00:53","date_gmt":"2019-02-21T04:00:53","guid":{"rendered":"https:\/\/anba.com.br\/?p=209744"},"modified":"2019-06-30T11:58:38","modified_gmt":"2019-06-30T14:58:38","slug":"defense-exhibition-in-abu-dhabi-is-strategic-for-brazilians","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/defense-exhibition-in-abu-dhabi-is-strategic-for-brazilians\/","title":{"rendered":"Defense exhibition in Abu Dhabi is strategic for Brazilians"},"content":{"rendered":"

Abu Dhabi \u2013 Mac Jee, Taurus, CBC Defense, Condor and Embraer. These are the five Brazilian defense-related companies exhibiting at IDEX 2019, International Defense Conference in Abu Dhabi, United Arab Emirates, one of the most important of the sector in the world. According to representatives from the companies, the biennial event<\/a>, which is in its 25th<\/sup> edition, is strategic to consolidate businesses in the region of the Middle East, Africa, and Asia.<\/p>\n

Domus director-president Fabio Ayub Ferreira also participated in the Brazilian pavilion organized by the Brazilian Defense and Security Industries Association (ABIMDE<\/a>, acronym in Portuguese), but without a stand of its own. Domus created a model of portable houses for refugees. Founded in 2013, the company wants to export to the international market.<\/p>\n

\u201cThere has been some interest from Jordan, Egypt and the UAE; the last one said they intend to buy a thousand houses do donate to refugees in the Middle East,\u201d he told. The portable house has a high cost, around BRL 25,000 (USD 6,700), but according to Ferreira, their difference is the dignity it brings to people when they most need shelter and a safe place. \u201cOur biggest competition are tents, containers, and IKEA\u2019s mountable houses (Sweden), but they don\u2019t have infrastructure, don\u2019t have a floor or running water,\u201d he explained. Domus houses are complete with a kitchen, a bedroom, a living room, and a bathroom, and each house shelters up to six people.<\/p>\n

ABIMDE advisor Thomas Ceneviva said this is the fifth time Brazil participates in IDEX, and the region has other smaller exhibitions of the sector, in Jordan and Turkey, but the country chose to participate only in the Abu Dhabi event. \u201cIDEX is the exhibition that brings the highest business volume for Brazilian companies,\u201d he explained. This year, the Brazilian pavilion is 74 square meters.<\/p>\n

Condor regional sales manager for Western Europe and Sub-Saharan African Jos\u00e9 Kalil said the Brazilian non-lethal technologies \u2013 such as tear gas and pepper spray \u2013 already exports to more than 50 countries, and for most Arabs, specially in North Africa. \u201cThis is the third edition we participate in, and since the exhibition is biennial, it is the most important event, taking turns with Eurosatory in Paris,\u201d said Kalil.<\/p>\n

For the lethal weapons company Taurus, IDEX is also strategic, since 70% of the total produced by the Brazilian manufacturer is sold abroad. \u201cThe United States are our main foreign market, with about 60% of the total exports, but we also sells a lot to the military and law enforcement sectors in Arab countries such as Oman, Morocco, Algeria, Tunisia, Bahrain and the UAE,\u201d said the company\u2019s foreign sales executive Emerson Luiz de Souza. According to him, sales to the Arab civilian market are very small, since most countries don\u2019t allow civilians to carry a gun.<\/p>\n

This Wednesday (20), ABIMDE\u2019s stand received the visit from Arab Brazilian Chamber of Commerce<\/strong> directors. IDEX 2019 ends this Thursday (21).<\/p>\n