{"id":212423,"date":"2019-04-15T12:14:38","date_gmt":"2019-04-15T15:14:38","guid":{"rendered":"https:\/\/anba.com.br\/?p=212423"},"modified":"2019-06-30T18:36:14","modified_gmt":"2019-06-30T21:36:14","slug":"brazilians-offering-hair-care-lines-at-beautyworld","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilians-offering-hair-care-lines-at-beautyworld\/","title":{"rendered":"Brazilians offering hair care lines at Beautyworld"},"content":{"rendered":"

Dubai \u2013 Seven Brazilian enterprises are exhibiting at the\u00a0Arab Brazilian Chamber of Commerce<\/strong><\/a>\u00a0at\u00a0Beautyworld Middle East<\/a>, the leading beauty and cosmetics industry show in the Middle East. The stand has been organized by the Arab Chamber as part of a mission in partnership with Brazil\u2019s National Confederation of Industry (CNI)<\/a>, led by the Federation of Industries of the State of Goi\u00e1s (FIEG)<\/a>\u00a0and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil)<\/a>. The trade show will run from this Monday (15) to Wednesday (17) in Dubai, the UAE, and the Brazilian exhibitors are introducing new products, especially in hair care.<\/p>\n

Rich\u00e9e Professional<\/a> is launching export-only product Synergy. Export manager Juliana Camilo explains that the protein-based product is chemicals- and formaldehyde-free. The hair product company already ships product to Arab countries, including the UAE, Saudi Arabia and Oman. Riche\u00e9 has an office in Dubai and has been on the market there since 2016. In addition to its professional line, the brand offers daily care items like shampoos and masks.<\/p>\n

Korban Professional<\/a>, out of Indaiatuba, S\u00e3o Paulo, is exhibiting in Dubai for the first time. Its organic, vegan Protein System works as a straightener and comes in biodegradable packaging. The sustainability-driven company already sells to countries including the USA, Uruguay and Russia, and is now looking to break into the UAE.<\/p>\n

Vitta Gold<\/a>, which ships 90% of its exports to Arab countries, is setting its sights on expanding. \u201cWe have been selling to Arab countries for five years. The goal now is to find distributors and increase our visibility across the region,\u201d says sales manager Hiba Bachir. To that end, Vitta brought its new Spa line to the expo, as well as hair and beard care products. Its items are available in countries like Lebanon, Egypt, Syria, Kuwait, UAE, Morocco and Qatar.<\/p>\n

And\u00a0Keep Cosm\u00e9ticos<\/a> CEO Willians da Rocha said the professional hair care company is working on a new, yet-to-be-named brand. \u201cIt\u2019s a new project that we will kick off with this anti-aging product. We have brought that with us to give people a little glimpse of it,\u201d he said, explaining that the Keep brand will continue to focus on hair products only. Rocha has been in the industry for six years. He launched the company about a year ago, and ships to countries like Iraq, Morocco and Qatar. \u201cNinety percent of our sales are exports, but we are thinking of expanding domestically as well. We believe there\u2019s technology and quality products in Brazil,\u201d he said.<\/p>\n