{"id":212451,"date":"2019-04-15T15:12:01","date_gmt":"2019-04-15T18:12:01","guid":{"rendered":"https:\/\/anba.com.br\/?p=212451"},"modified":"2019-06-30T18:18:14","modified_gmt":"2019-06-30T21:18:14","slug":"uae-beauty-brands-are-led-by-women","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/uae-beauty-brands-are-led-by-women\/","title":{"rendered":"UAE beauty brands are led by women"},"content":{"rendered":"

Dubai \u2013 Entrepreneurs and digital influencers got together this Monday (15) to discuss their careers and female empowerment in the beauty industry. The panel took place in Dubai, the UAE during the Beauty Business Conference at\u00a0Beautyworld Middle East<\/a>, the region\u2019s premier beauty industry show. The panelists recounted how their business ideas thrived, mostly through digital media.<\/p>\n

Speakers included influencer\u00a0Samira Olfat<\/a>, who has over 187,000 followers on Instagram and played moderator duties. She looked back on her work as a makeup artist working with Hollywood celebrities, before starting the Dubai-based Max Factor Makeup Academy, which offers professional makeup lessons online. \u201cI worked for several years and decided to settle here. Presently I work my sister, she\u2019s right here,\u201d said Olfat, explaining how important it is to not work completely alone and to be able to share her work with another woman.<\/p>\n

Paria Ghorashi<\/a> is the founder of\u00a0Blowout&Go<\/a>, an at-your-doorstep beauty services company in the UAE. \u201cI started out in my garage, and now the business has grown,\u201d she said. Blowout&Go is also active in e-commerce, supplying makeup and body care brands as well as Pro, a photo, makeup and hair production service intended for events.<\/p>\n

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Women sat down to discuss their careers<\/figcaption><\/figure>\n

Ghorashi believes being able to rely on other women from the get-go was key. \u201cThat\u2019s the concept of sisterhood. One\u2019s always helping the other out,\u201d she said. Ellie Raheb, CEO and director of\u00a0Rabee skincare<\/a>, a brand of essential Damascus rose oil-based products, complemented what Ghorashi said. \u201cWhenever you see a woman in need, help her up. Some woman has helped you up some time. And be grateful towards whoever supported you. Remember that person,\u201d said Raheb, who hopes her daughter will keep the company alive in the future. \u201cI named her Rosa. I truly hope she\u2019ll keep up this work,\u201d she asserted.<\/p>\n

Influencer and entrepreneur Zahra Abdalla, of the\u00a0Cooking With Zahra<\/a>\u00a0blog,\u00a0believes educating men to work for women\u2019s empowerment is also important. \u201cIt\u2019s extremely important to have women support us. Apart from that, it\u2019s also due to strong husbands and fathers that we\u2019re here today, because the going will get tough at times, and it\u2019s important for men to be encouraging partners when that happens. I had a father who\u2019d tell me since I was little that I had to get out there, do things and learn. That was really encouraging,\u201d she said. \u201cThat\u2019s why I\u2019m happy to see that people like you and me are raising our kids to become those kinds of men and women,\u201d concluded Ghorashi.<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Thais Sousa\/ANBA<\/div>\n
Thais Sousa \/ ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

Middle East cosmetics industry influencers and entrepreneurs spoke on how they empowered themselves into starting their own businesses at a conference during Beautyworld Middle East in Dubai.<\/p>\n","protected":false},"author":2324,"featured_media":212438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95,114],"tags":[243,2147,1914,139,8198,592,34487,8199,8195,2063,8196,228,2354],"class_list":{"0":"post-212451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovation","8":"category-news","9":"tag-beauty","10":"tag-beautyworld","11":"tag-cosmetics","12":"tag-dubai","13":"tag-empowerment","14":"tag-fashion","15":"tag-feminino-en","16":"tag-influencer","17":"tag-influencers","18":"tag-middle-east","19":"tag-social-media","20":"tag-uae","21":"tag-women"},"wps_subtitle":"Middle East cosmetics industry influencers and entrepreneurs spoke on how they empowered themselves into starting their own businesses at a conference during Beautyworld Middle East in Dubai.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/212451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=212451"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/212451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/212438"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=212451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=212451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=212451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}