{"id":213422,"date":"2019-05-05T07:00:46","date_gmt":"2019-05-05T10:00:46","guid":{"rendered":"https:\/\/anba.com.br\/?p=213422"},"modified":"2019-06-30T11:58:07","modified_gmt":"2019-06-30T14:58:07","slug":"a-pavilion-to-connect-brazilians-and-arabs","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/a-pavilion-to-connect-brazilians-and-arabs\/","title":{"rendered":"A pavilion to connect Brazilians and Arabs"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Arab Brazilian Chamber of Commerce<\/a><\/strong>\u00a0stand at the business fair APAS Show has a fresh look. With elements from the Arab culture, such as arabesques, oriel windows, and porches, as well as transparent wooden and glass panels, the project was based on the appearance of the Saudi university Princess Nourah Bint Abdulrahman University (PNU) in Riyadh.<\/p>\n

\"\"
Main entrance has Arab porch and arch<\/figcaption><\/figure>\n

The 102-square-meter space was conceived based on a visual survey made by the agency Wiyn Comunica\u00e7\u00e3o e Design, which worked on the project together with the Arab Brazilian Chamber last year. \u201cI was searching for visual references of the Arab world when I stumbled on images of this Saudi university,\u201d said the agency partner director Aldo Capucci Filho.<\/p>\n

The briefing Capucci received was that the stand should exalt references to the Arab architecture, as well as having dimensions more visible for visitors. \u201cThe idea was to bring more transparence and lightness, and that people could see what is inside the stand,\u201d says Capucci, who designed the croquis and gave the mission to realize the project to the architect Andr\u00e9 Macedo Corr\u00eaa of the Archt office.<\/p>\n

\u201cOur directions were to make a scenography that referred to the Arab culture, with typical elements such as oriel windows, a geometrical arabesque very present in the Arab countries,\u201d told Corr\u00eaa. The mosaics were laser-cut from wood, providing lightness, transparency and more visibility to the space. An oriel window is a wooden lattice aimed to ventilate and illuminate spaces, both protecting and providing a shaded effect. In the traditional Arab architecture, an oriel window is a wooden lattice that allows someone inside a building to see those on the street, but those outside can\u2019t see inside.<\/p>\n

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Saudi university: aesthetic reference<\/figcaption><\/figure>\n

According to Corr\u00eaa, the design is clean, all white with caramel-toned wood. The internal area features glass and wood arabesques, including meeting tables, a counter for coffee and a mirror for added dimension. The outer area includes glass showcases, totems for the exhibitors and tall seats. The main door is a portico with a typical Arab arc. The roof features a white backlit strip.<\/p>\n

This was Corr\u00eaa\u2019s first project for the Arab Chamber. \u201cThe Apas Show is the most important expo of the first half of the year for us. It has this aesthetic concern, it\u2019s a very beautiful exhibition, the design is really carefully done,\u201d said the architect, who designed 16 stands for the show this year.<\/p>\n

The Arab Brazilian Chamber stand at Anufood, which had its first edition in March, was based on the design create for Apas. \u201cWe came up with the concept for Apas, and for Anufood we used a similar design, a derivation with different dimensions,\u201d explained Capucci.<\/p>\n

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New Arab Brazilian Chamber stand at Apas Show 2019<\/figcaption><\/figure>\n

Arab Brazilian Chamber president Rubens Hannun discussed the importance of having a visual impact on fairgoers. \u201cThe aesthetics in themselves convey a message of Arab culture and beckons people to visit us. This is in line with the Arab Brazilian Chamber\u2019s mission of connecting Brazilians and Arabs to bring about economic, cultural and social development.\u201d<\/p>\n

The project is running for the\u00a0Popai<\/a>\u00a0Award for Best International Stand. Winners will be announced<\/a>\u00a0on May 8, the last day of the Apas Show. Should it win, it will be the second accolade earned by the Chamber during the event \u2013 in 2017\u00a0it won the Deals Enabled award in the Large Stand category.<\/p>\n

Quick facts <\/strong><\/p>\n

Apas Show 2019<\/a>
\nMay 6-8, 2pm-10pm
\nMay 9, 1pm-7pm
\nExpo Center Norte
\nRua Jos\u00e9 Bernardo Pinto, 333, Vila Guilherme
\nS\u00e3o Paulo<\/p>\n

Translated by Guilherme Miranda & Gabriel Pomerancblum<\/strong><\/p>\n

Rodrigo Rodrigues\/Arab Brazilian Chamber<\/div>\n
Rodrigo Rodrigues\/Arab Brazilian Chamber<\/div>\n
Press Release<\/div>\n
Rodrigo Rodrigues\/Arab Brazilian Chamber<\/div>\n","protected":false},"excerpt":{"rendered":"

The Arab Brazilian Chamber stand at APAS Show uses typical elements and was inspired by the architecture of a Saudi university. The chamber president highlights the importance of the visual impact.<\/p>\n","protected":false},"author":2305,"featured_media":213451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[422,2384,8455,2584,3299,8492,268,29758,6363,8483,8485,8494,8484,8493,6089,6078,8489],"class_list":{"0":"post-213422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab","9":"tag-apas","10":"tag-apas-show-2019","11":"tag-arab-brazilian-chamber","12":"tag-arab-culture","13":"tag-arabesque","14":"tag-camara-arabe","15":"tag-design-en-2","16":"tag-design","17":"tag-expo-center-norte","18":"tag-muxarabi","19":"tag-new","20":"tag-novo","21":"tag-oriel-window","22":"tag-project","23":"tag-projeto","24":"tag-stand"},"wps_subtitle":"The Arab Brazilian Chamber stand at APAS Show uses typical elements and was inspired by the architecture of a Saudi university. The chamber president highlights the importance of the visual impact.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/213422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=213422"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/213422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/213451"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=213422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=213422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=213422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}