{"id":214794,"date":"2019-05-29T07:00:13","date_gmt":"2019-05-29T10:00:13","guid":{"rendered":"https:\/\/anba.com.br\/?p=214794"},"modified":"2019-06-30T11:39:35","modified_gmt":"2019-06-30T14:39:35","slug":"panel-discusses-doubling-brazils-agribusiness-market-size","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/panel-discusses-doubling-brazils-agribusiness-market-size\/","title":{"rendered":"Panel discusses doubling Brazil\u2019s agribusiness market size"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Arab Brazilian Chamber of Commerce president Rubens Hannun sat in a panel late this Tuesday afternoon (28) on the challenge of doubling the size of Brazil\u2019s agribusiness industry in five years\u2019 time, at the opening of industry show\u00a0Campo Grande Expo<\/a>\u00a0in Campo Grande, Mato Grosso do Sul. The event will run until Saturday (June 1).<\/p>\n

\u201cThe discussion revolved around how to achieve 100% growth in agribusiness within five years,\u201d Hannun told ANBA over the phone. According to him, the panelists agreed that foreign trade is the primary tool towards that goal. The Arab and Chinese markets, which hold the biggest promise for Brazilian agribusiness, were represented in the panel. The chairman of the Brazil-China Chamber of Commerce and Industry, Charles Tang, was part of the discussion.<\/p>\n

\"\"
Hannun: halal is a highlight<\/figcaption><\/figure>\n

\u201cThe Arab and halal market size really commanded a lot of attention,\u201d said Hannun. Halal goods and services are those that comply with Islamic tradition and are therefore fit for consumption by Muslims.<\/p>\n

According to material handed out by the Arab Chamber at the event, the global halal market could be as big as USD 2 trillion by 2022. That includes Arab countries, as well as other Islamic nations and Muslim communities around the world.<\/p>\n

The Arab Chamber president said that more than compliance with religions precepts, the notion of halal represents a lifestyle, and the label indicates that attention was paid to sanitary care and quality during manufacturing.<\/p>\n

He noted, however, that Brazil needs to work hard in order to increase its market share. \u201cJust selling is not enough; we must enter into partnerships. Brazil could buy more product too,\u201d he argued. Hannun said trade and sanitation agreements must be sought, as well as business missions to Arab countries, all of which are tools for fueling deals.<\/p>\n

The importance of strengthening the \u201cBrazil Brand\u201d abroad was also in discussion, as a means of adding value to agricultural products shipped abroad from the country.<\/p>\n

Only agribusiness can grow that much<\/strong><\/p>\n

\"\"<\/a>
From L. to R., Tejon, Hannun, Saito, Rodrigues, Fernandes and Tang <\/em><\/figcaption><\/figure>\n

\u201cIt is clear that Brazil has the chance to significantly increase its trade with the Arab countries, as well as with China,\u201d said the debate moderator Jos\u00e9 Luiz Tejon to ANBA by the phone. \u201cTo do that, however, Brazil must have a business plan for all markets and different productive chains, as well as the domestic market,\u201d he said. \u201cOtherwise, doubling the size of the agribusiness market is impossible,\u201d he added.<\/p>\n

For Tejon, agribusiness is the only Brazilian economy sector with conditions to grow that much in five years. \u201cAnd if it doesn\u2019t, GDP (Gross Domestic Product) won\u2019t grow enough,\u201d he concluded.<\/p>\n

The panel also featured Federation of Agriculture and Livestock of the State of Mato Grosso do Sul (FAMASUL) president Maur\u00edcio Saito, Chinese bank Haitong Brasil CEO Alan Fernandes, and Lar Cooperativa Agroindustrial president Irineo da Costa Rodrigues.<\/p>\n

Translated by Gabriel Pomerancblum & Guilherme Miranda<\/strong><\/p>\n

Jo\u00e3o Carlos Castro\/FAMASUL<\/div>\n
Press Release<\/div>\n
Jo\u00e3o Carlos Castro\/Famasul<\/div>\n","protected":false},"excerpt":{"rendered":"

A panel during the opening of Campo Grande Expo this Tuesday in Mato Grosso do Sul, Brazil featured the president of the Arab Brazilian Chamber of Commerce, Rubens Hannun.<\/p>\n","protected":false},"author":1454,"featured_media":214791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102],"tags":[238,2584,268,8807,380,8808,522,12314],"class_list":{"0":"post-214794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"tag-agribusiness","9":"tag-arab-brazilian-chamber","10":"tag-camara-arabe","11":"tag-campo-grande-expo","12":"tag-halal","13":"tag-mato-grosso-do-sul","14":"tag-rubens-hannun","15":"tag-rubens-hannun-en-2"},"wps_subtitle":"A panel during the opening of Campo Grande Expo this Tuesday in Mato Grosso do Sul, Brazil featured the president of the Arab Brazilian Chamber of Commerce, Rubens Hannun. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/214794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1454"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=214794"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/214794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/214791"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=214794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=214794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=214794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}