{"id":216254,"date":"2019-06-21T14:18:05","date_gmt":"2019-06-21T17:18:05","guid":{"rendered":"https:\/\/anba.com.br\/?p=216254"},"modified":"2019-06-30T11:57:34","modified_gmt":"2019-06-30T14:57:34","slug":"brazil-egypt-business-leaders-joined-cairo-forum","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-egypt-business-leaders-joined-cairo-forum\/","title":{"rendered":"Brazil, Egypt business leaders joined Cairo forum"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Businessmen on top of big companies and organizations from Brazil and Egypt are willing to work for the expansion of the relations between both countries. This was evident on Thursday (20) during Brazil-Egypt Economic Forum (pictured above)<\/em>, which took place in Cairo, featuring public and private sector representatives from both countries.<\/p>\n

Some of the representatives included Brazilian Electricity Regulatory Agency (ANEEL) director-general Andr\u00e9 Pepitone da N\u00f3brega, Eicon CEO Luiz Alberto Rodrigues, S\u00e3o Paulo former governor Geraldo Alckmin, Eletrobras CEO Wilson Ferreira Junior, Arab Brazilian Chamber of Commerce<\/a><\/strong> president Rubens Hannun and CEO Tamer Mansour, and others. The event was held by Global Council of Sales Marketing<\/a> (GCSM) and Arab Brazilian Chamber.<\/p>\n

\"\"
Hannun spoke at forum in Egypt<\/figcaption><\/figure>\n

\u201cEgyptians are very excited and so are Brazilians,\u201d said Hannun about their willingness to work for Brazil-Egypt. This Thursday event was part of a larger schedule of the Brazilian delegation in Cairo, which includes GCSM\u2019s World Company Award<\/a>. An awarding ceremony will occur on Saturday (22).<\/p>\n

Egyptians authorities and business leaders at the forum left a good impression on Brazilians when they presented the steps Egypt has taken to ease deals and attract foreign companies and investments. Reducing bureaucracy, modernizing sectors, and streamlining how to start companies are some of the measures Egypt has taken and presented at the event. Brazilians also got to know the size of the market Egypt can encompass through their trade agreements with regions such as Africa and Europe.<\/p>\n

One of the speakers talking about Egypt\u2019s advancements was Elsewedy Electrometer Group chairman & CEO Emad Elsewedy, who is also president of the Egyptian side of Brazil-Egypt Business Council. Egypt\u2019s deputy minister of Investment and International Cooperation and General Authority for Investment and Free Zones (GAFI) vice-president Mohamed Abdel Wahab also talked about the subject. Some of the big projects the Arab country has developed or implemented recently include Suez Canal expansion, the building of a new administrative capital and the creation of a new free zone.<\/p>\n

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Alckmin was one of the speakers<\/figcaption><\/figure>\n

These ongoing works were mentioned in the speech given by Rubens Hannun, when he talked about the potential that Egypt represtents for Brazil in trade and investments thanks to factors such as its great population, the free trade agreement the country has with Mercosur, and the efforts Egypt has made in renovating infrastructure, creating jobs and boosting economy. \u201cThe country now shows macroeconomic indicators that catch the eye of any investor,\u201d he said.<\/p>\n

Hannun pointed out that, in 2018, Egypt was one of the main destinations of Brazilian exports in the Arab world, it is one of the largest buyers of Brazil\u2019s halal meat, and large Brazilian companies have subsidiaries there. \u201cWe believe that Brazil-Egypt trade partnership should be seen by both governments as strategical. That is why we do everything we can to develop this bilateral relation even more,\u201d he said.<\/p>\n

He described initiatives held by the Arab Brazilian Chamber to approximate both countries and the Arabs in general, such as the Brazil-Arab Countries Economic Forum in 2018, which received a large Egyptian delegation, and the promotion of Egyptian companies in food trade shows in Brazil. Hannun said that the next edition of Brazil-Arab Countries Economic Forum will be held in April 2020; and that a forum on logistics will be held in Alexandria, Egypt, by the Arab Brazilian Chamber and the Union of Arab Chambers in December.<\/p>\n

Arab Brazilian Chamber CEO Tamer Mansour gave a lecture presenting the current point of the economic relations between Brazil and Egypt, as well as the obstacles preventing trade to grow even more. According to him, Brazil\u2019s exports to Egypt reached USD 2.1 billion in 2018 and grew almost 50% over the last ten years. Egypt\u2019s sales to Brazil grew by 207% over a decade, reaching USD 270 million last year. Brazil\u2019s exports to Egypt are mainly beef, ore and corn, while Egyptians sell Brazilians fertilizers, olives and cotton.<\/p>\n

Mansour said that the main trade barriers between Brazil and Egypt are the difficult to access markets because of imports permissions, inspection requirements, as well as certification and package requirements. He suggested measures that could help solve some of these difficulties, including establishing bilateral technical committees, creating technical missions, encouraging a dialogue between regulatory and phytosanitary bodies from both countries, and developing an agenda about the topic on a business council.<\/p>\n

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Event in Cairo brought together important business leaders<\/figcaption><\/figure>\n

Other recurring topic in the forum\u2019s discussions was energy. It was one of the themes Alckmin addressed. The speeches also talked about the future of Brazil-Egypt relations, the Egyptian role on the African economy, Egypt-Mercosur agreement, the new Brazilian economic geopolitics in the current global moment, and the regional development as a contributing factor for a country\u2019s growth. In addition to the lectures, there was a space for talks and networking.<\/p>\n

Other lectures and speakers included Axway Latin America CEO Marcelo Ramos, Brazil\u2019s ambassador to Cairo, Ruy Amaral, Egypt\u2019s Ministry of Commerce and Industry Bilateral Trade Agreements director-general Michael Kaddes, TV Cultura president and Spring Group president Jos\u00e9 Roberto Maluf, Grupo Articon CEO Reinaldo Papaiordanou, Global Forest Bond CEO Eduardo Marson Ferreira, and Brazilian Airforce Economy, Finances and Administration secretary Marcelo Kanitz Damasceno.<\/p>\n

Marcelo Ramos presided over the Brazil-Egypt Economic Forum. \u201cI feel provoked into unraveling the potential of these relations between these two countries, and into discovering this market that still has a lot to offer in terms of learning and of rich cultural and economic experiences,\u201d he said.<\/p>\n

Other speakers included Demanda CEO and former Regional Administration Council of S\u00e3o Paulo (CRA-SP) VP Silvio Pires de Paula, Robert Wong Consultoria Executiva CEO Robert Wong, the mayor of Barretos, Guilherme Avila, Parlamento Codivar\/UVESP (Council of Intermunicipal Development of Ribeira Valley and South Coast\/Union of Councilmen of the State of S\u00e3o Paulo) founder Marco Antonio Melhado, and others.<\/p>\n

The forum was attended by GCSM president & CEO Agostinho Turbian, GCSM Board of Trustees president Jos\u00e9 De Podest\u00e1, and other representatives with the initiative. Rubens Hannun is the honorary president of WOCA 2019.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Arab Brazilian Chamber<\/div>\n
Arab Brazilian Chamber<\/div>\n
Arab Brazilian Chamber<\/div>\n
Arab Brazilian Chamber<\/div>\n","protected":false},"excerpt":{"rendered":"

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