Geovana Pagel*<\/STRONG><\/P> S\u00e3o Paulo \u2013 Exports of Madeireira Uliana to Qatar and the United Arab Emirates grew 30% in one year. The company, in the city of Tiet\u00ea, in the interior of the southeastern Brazilian state of S\u00e3o Paulo, has been selling solid wood doors to the region since early 2005. Both of the Arab countries are already responsible for 5% of the company\u2019s foreign sales. Sales to the Middle East are through distributors and local representatives. Apart from doors, Uliana also exports door posts and facing.<\/P> \u201cThe Arab countries are used to purchasing products from Europe and demand great quality. This makes us work even harder to supply them,\u201d pointed out Arnaldo Uliana, who is responsible for exports to the Middle East. \u201cI visited Dubai in June, went to various construction companies and was able to identify a very large market for Brazilian doors, mainly solid wood doors. Noble wood is greatly appreciated,\u201d she pointed out.<\/P> According to Uliana, one of the great company differentials for winning the Arab buyers was, apart from the exotic beauty of the Brazilian raw material, the technology employed in the drying of the wood. The company equipment is controlled by a system that maintains a specific level of humidity, stipulated according to the climate conditions of the region where the product will be sent.<\/P> \u201cTo export to the Middle East, where the temperature may exceed 50 degrees and the relative humidity is very low and also to guarantee that the product does not present problems, there cannot be faults in the drying process,\u201d pointed out Arnaldo.<\/P> Foreign market<\/STRONG><\/P> Uliana started exporting in 1994 and to manage to win very demanding customers had to prove that the organization was capable of offering, apart from the exotic beauty of Brazilian wood, quality and punctuality in delivery. \u201cTo manage to satisfy the American, European and Mercosur buyers, it is necessary to offer even more sizes, models and different tones of wood which are already common in the region,\u201d explained Arnaldo. <\/P> Nowadays, 90% of production is exported. Among the main destination markets are the Mercosur, the United States and countries in Europe like Italy and Spain, as well as, more recently, the Middle East. The remaining 10% correspond to consumption in the Brazilian market.<\/P> About Uliana<\/STRONG><\/P> The company was established in 1930, as a small saw mill in the city of Jumirim, in the interior of S\u00e3o Paulo. In 1947, the organization was moved to the city of Tiet\u00ea. It grew, won new clients in Brazil and abroad and now counts on and industrial plant that covers 38,000 square metres and produces 12,000 doors per month, alongside other products. Uliana employs 180 people directly and another 220 people indirectly who works in the outsourced assembly and painting line.<\/P> The saw mill was the first Brazilian company to get the FSC Green Stamp. Uliana trades wood according to all the terms established in the environmental policy stipulated by the Brazilian Environment and Renewable Natural Resource Institute (Ibama), and invests in pioneer initiatives to stimulate the rational use of environmental reserves.<\/P> One of them was establishing group \u201cBuyers of Certified Forestry Products\u201d in Brazil, the third largest group in the world, according to international network \u201cGlobal Forest Trade And Network\u201d. Apart from the Brazilian, there are another 13 groups of this kind, most in developed countries.<\/P> Contact *Translated by Mark Ament<\/STRONG><\/P><\/p>\n","protected":false},"excerpt":{"rendered":" In one year, Madeireira Uliana, a company that makes doors in the city of Tiet\u00ea, in the interior of the southeastern Brazilian state of S\u00e3o Paulo, increased exports to Qatar and the United Arab Emirates by 30%. One of the great differentials to win the Arabs was the technology employed in the drying.<\/p>\n","protected":false},"author":2308,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-22111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"In one year, Madeireira Uliana, a company that makes doors in the city of Tiet\u00ea, in the interior of the southeastern Brazilian state of S\u00e3o Paulo, increased exports to Qatar and the United Arab Emirates by 30%. One of the great differentials to win the Arabs was the technology employed in the drying.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/22111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2308"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=22111"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/22111\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=22111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=22111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=22111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/STRONG>Site: www.mad-uliana.com.br
Telephone: (+55 15) 3285.8100<\/P>