{"id":252402,"date":"2019-07-18T07:00:46","date_gmt":"2019-07-18T10:00:46","guid":{"rendered":"https:\/\/anba.com.br\/?p=252402"},"modified":"2019-07-22T11:06:23","modified_gmt":"2019-07-22T14:06:23","slug":"oakberry-opens-kiosk-in-dubais-emirates-towers","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/oakberry-opens-kiosk-in-dubais-emirates-towers\/","title":{"rendered":"Oakberry opens kiosk in Dubai\u2019s Emirates Towers"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazil\u2019s a\u00e7a\u00ed franchise chain<\/a> Oakberry opened a kiosk in the Emirates Towers, one of Dubai\u2019s landmark sites, a little over a month ago. Two more stores are set to open in the emirate, as well as ones in Riyadh and Jeddah, Saudi Arabia, before the year is over. Future plans also include outlets in Bahrain, Kuwait, Egypt and Lebanon, in partnership with a Saudi group.<\/p>\n

Oakberry was established in December 2016 in S\u00e3o Paulo and its first-ever kiosk was in the Cidade S\u00e3o Paulo mall, on S\u00e3o Paulo\u2019s Avenida Paulista. It now boasts 139 stores in Brazil, two in the USA, one in Australia and one in Dubai, UAE.<\/p>\n

\"\"<\/a>
Georgios Frangulis, fundador da Oakberry<\/figcaption><\/figure>\n

Founder and CEO Georgios Frangulis told ANBA that Arab countries are a ripe market for healthy fast food, and his brand fits the bill. \u201cWe picked a very commercial, corporate spot. People are loving it and sales are going quite well. I\u2019m optimistic,\u201d he said regarding the Dubai outlet.<\/p>\n

In order to open its first store in the Arab world, Oakberry partnered up with a Dubai entrepreneur who\u2019d travelled to Brazil. The kiosk is set on the ground floor of a building in the Emirates Towers<\/a>\u00a0hotel and office complex, on a food court alongside other caf\u00e9s and fast-food restaurants.<\/p>\n

The a\u00e7a\u00ed that\u2019s shipped to Dubai is an international recipe, according to Frangulis. It\u2019s a bit less sweet than the variety made available in Brazil, with agave and organic cane sugar. The toppings on sale in Dubai are also unique: besides the usual ones, options include dried fruits like raisins, apricots and dates; nuts, including hazelnuts, almonds, cashew nuts and regular nuts; and seeds including chia and pumpkin.<\/p>\n

\"\"<\/a>
Oakberry’s Dubai menu<\/figcaption><\/figure>\n

An a\u00e7a\u00ed from Oakberry goes for AED 29 to 49 (USD 8-13) in Dubai, with extra toppings available for AED 4 each. In Brazil, prices range from BRL 11.90 to 27.90 (USD 3-7.5).<\/p>\n

Oakberry\u2019s next kiosk will open in October at Dubai\u2019s brand new Meydan One Mall<\/a>. \u201cWe have good expectations about the Arab market. It\u2019s a mammoth market that\u2019s often overlooked by Brazilian companies looking to invest abroad. This is a very relevant part of the world,\u201d the business owner said.<\/p>\n

Frangulis said it\u2019s great to see the product spreading throughout the world in a professional way, and being able to portray it as something more than just a commodity. \u201cHere in Brazil, people used to look at a\u00e7a\u00ed as a food for fighters, athletes and surfers. Now, we have managed to change that perception,\u201d he said.<\/p>\n

The company <\/strong><\/p>\n

Production and processing of Oakberry a\u00e7a\u00ed is done by third parties. The fruit gets processed into pulp in Bel\u00e9m, Par\u00e1 and then additives are added in Po\u00e7os de Caldas, Minas Gerais. Logistics are also handled by third parties. \u201cWe focus on the brand and service, and we observe quality standards in our almost 150 units. We strive for innovation and product and packaging choices,\u201d said Frangulis.<\/p>\n

Last year the company grossed BRL 32 million (USD 8.5 million) in Brazil alone. This year, that amount is expected to climb 181.25% to BRL 90 million (USD 24 million). \u201cIt\u2019s still early to estimate our international revenue,\u201d said Frangulis. The 30-year-old Brazilian-born Greek descendant holds a degree in Law. He worked in real estate and was a partner in a S\u00e3o Paulo bar before setting up Oakberry.<\/p>\n

A new Oakberry unit is slated to open in Lisbon, Portugal later this month. Next August, two new kiosks will open in Madrid and Barcelona, Spain.<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n
Divulga\u00e7\u00e3o<\/div>\n
Divulga\u00e7\u00e3o<\/div>\n","protected":false},"excerpt":{"rendered":"

The 140-plus-store Brazilian a\u00e7a\u00ed franchise chain plans on adding two more units in the emirate and ones in Riyadh and Jeddah, Saudi Arabia, before the year is over.<\/p>\n","protected":false},"author":2305,"featured_media":252363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9978,9979,9534,9621,9977,10082,9981,9660,9689,9982,9983,1918,9595,9579],"class_list":{"0":"post-252402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-acai-en","9":"tag-belem-en","10":"tag-brazil-en","11":"tag-dubai-en","12":"tag-franchise","13":"tag-georgios-frangulis","14":"tag-jeddah-en","15":"tag-jumeirah","16":"tag-jumeirah-en","17":"tag-jumeirah-emirates-towers-en","18":"tag-oakberry-en","19":"tag-riyadh","20":"tag-saudi-arabia-en","21":"tag-uae-en"},"wps_subtitle":"The 140-plus-store Brazilian a\u00e7a\u00ed franchise chain plans on adding two more units in the emirate and ones in Riyadh and Jeddah, Saudi Arabia, before the year is over. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/252402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=252402"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/252402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/252363"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=252402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=252402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=252402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}