{"id":253398,"date":"2019-07-30T15:46:32","date_gmt":"2019-07-30T18:46:32","guid":{"rendered":"https:\/\/anba.com.br\/?p=253398"},"modified":"2019-07-30T17:42:01","modified_gmt":"2019-07-30T20:42:01","slug":"madrid-protocol-to-cut-intl-registration-costs-time","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/madrid-protocol-to-cut-intl-registration-costs-time\/","title":{"rendered":"Madrid protocol to cut int’l registration costs, time"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Madrid Protocol was signed by Brazil and will come into force in October, said attorney Mariana Vicentini Taylor (pictured above<\/em>) during the lecture \u201cTrademark registration as a competitive tool in the Arab world,\u201d held this Tuesday (30) at the Arab Brazilian Chamber of Commerce<\/a><\/strong> in S\u00e3o Paulo. The protocol will make trademark registration into a single, streamlined and lower-cost process for 120 countries, including the Arab ones Algeria, Egypt, Morocco, Bahrain, Sudan, Syria, Tunisia, Oman and Mauritania, said Taylor, who is a partner at the law firm Souto Correa Advogados<\/a>. She says that the agreement coming into force has been the most anticipated news in the trademark registration area for the last year.<\/p>\n

Taylor also talked about the importance of protecting a brand in other countries, international registrations, benefits the registration may yield \u2013 such as improved trade relations with other countries \u2013, differences between the declarative and attributive system, international treaties, and she gave tips on how to study target countries for anti-piracy protection, review the company\u2019s brands portfolio, and others.<\/p>\n

\"\"
Zeferino talked about the registration and certification processes<\/figcaption><\/figure>\n

About 70 Arab Brazilian Chamber\u2019s members watched the lecture, including representatives from communication, engineering, food, cosmetic, tourism, trade, coffee and candies companies.<\/p>\n

The lecture also featured the Arab Brazilian Chamber certification analyst La\u00e9rcio Zeferino and quality certification company\u00a0Intertek<\/a>\u00a0general manager Danielle Cordeiro and export coordinator Diva Nascimento. Arab Brazilian Chamber secretary-general gave the closure speech, while the Chamber\u2019s International Relations vice-president ambassador Osmar Chohfi opened the event.<\/p>\n

Zeferino talked about the registration and certification processes from Brazil and Mercosur to the Arab countries, with special attention to Egypt due to a few changes in exporting requirements that were made in 2016. He talked about Egypt\u2019s General Organization for Import and Export Control (GOEIC) and the services the Arab Brazilian Chamber offers to facilitate the procedures, such as translation, certification and legalization.<\/p>\n

The Intertek executives talked about Egypt\u2019s regulatory aspects, GOEIC, and mentioned a list of prohibited and restricted goods to export to that country. Some of the prohibited goods include bird offal and asbestos, and the restricted ones include scrap metals and artworks. Regulated products to export to Egypt include toys, electronics, vehicles, cosmetics, construction material, textile and leather.<\/p>\n

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Danielle Cordeiro (L) and Diva Nascimento, from Intertek<\/em><\/figcaption><\/figure>\n

Other fact presented by Danielle Cordeiro was the adaptation of labels. The manager explained that, in Egypt, it isn\u2019t allowed to have pictures of people illustrating the products for a cultural reason. \u201cAnd that happens with many Brazilian cosmetic labels,\u201d she said. \u201cYou also can\u2019t have animal fat into the composition of products such as hair conditioners,\u201d she stressed, because it\u2019s not halal, that is, appropriate for Muslim consumption.<\/p>\n

Tamer Mansour ended the lecture saying that the Arabs don\u2019t only look for imports and exports but also long-term partnerships. \u201cWe need to establish partnerships to sell technology, strategy, infrastructure,\u201d he said. He disclosed the Arab Brazilian Chamber H2 schedule, including a mission to Syria and Lebanon in August, the food trade show Anuga<\/a> in Germany, a mission and the Brazilian Day in Saudi Arabia in October, as well as the Food Africa in Cairo, Egypt in December. \u201cWe go where the Arabs are, and our commercial team is available to facilitate the processes for our members,\u201d he said.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Rodrigo Rodrigues\/Arab Brazilian Chamber<\/div>\n
Rodrigo Rodrigues\/Arab Brazilian Chamber<\/div>\n
Rodrigo Rodrigues\/Arab Brazilian Chamber<\/div>\n","protected":false},"excerpt":{"rendered":"

During lecture at the Arab Brazilian Chamber, attorney Mariana Vicentini Taylor said the protocol will come into force in October and will make trademark registration easier in 120 countries.<\/p>\n","protected":false},"author":2305,"featured_media":253387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9803,10044,2149,10283,11057,10284],"class_list":{"0":"post-253398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-egypt-en","9":"tag-arab-countries-en","10":"tag-certification","11":"tag-madrid-protocol","12":"tag-paises-arabes-ar","13":"tag-trademark-registration"},"wps_subtitle":"During lecture at the Arab Brazilian Chamber, attorney Mariana Vicentini Taylor said the protocol will come into force in October and will make trademark registration easier in 120 countries.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/253398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=253398"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/253398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/253387"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=253398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=253398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=253398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}