{"id":254458,"date":"2019-08-14T00:02:16","date_gmt":"2019-08-14T03:02:16","guid":{"rendered":"https:\/\/anba.com.br\/?p=254458"},"modified":"2019-08-13T23:53:33","modified_gmt":"2019-08-14T02:53:33","slug":"chamber-launches-anba-in-arabic","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/chamber-launches-anba-in-arabic\/","title":{"rendered":"Chamber launches ANBA in Arabic"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Arab Brazilian Chamber of Commerce<\/a><\/strong> launches this Wednesday (14) the Arabic version<\/a> of Brazil-Arab News Agency (ANBA) with a breakfast for guests in Bras\u00edlia. Approaching its 16th<\/sup> birthday, the entity’s news website becomes Brazil\u2019s first professional news outlet to publish content in Portuguese, English and Arabic. Especially for the launch, the agency is featuring interviews with vice president Hamilton Mour\u00e3o<\/a>, minister of Agriculture Tereza Cristina<\/a>, and Union of Arab Chambers secretary-general Khaled Hanafy<\/a>.<\/p>\n

\u201cThe website has always meant to be a powerful source of information and to fill in a gap in the diffusion of news about business and cultural interchange between Brazilians and Arabs,\u201d said Arab Brazilian Chamber president Rubens Hannun. \u201cThe Portuguese and English versions already catered to Brazil and part of the Arab world, but our goal was to make ANBA into an agency that also speaks Arabic.\u201d<\/p>\n

\"\"
ANBA in Arabic brings us closer, breaks barriers and bridges the gap, says Hannun<\/figcaption><\/figure>\n

Hannun points out that the new version makes the outlet able to get much closer to its target audience, in line with the Chamber\u2019s mission to connect Brazilians and Arabs, wherever they are, to foster economic, social and cultural development. \u201cIn the language of the people, the website brings us closer, breaks barriers and bridges that gap,\u201d he pointed out. \u201cIt shows respect for their culture,\u201d he stressed.<\/p>\n

Brazil\u2019s ambassador to Abu Dhabi, United Arab Emirates, Fernando Igreja, agrees. \u201cAlthough Brazil is a country with strong Arab presence in different domains, there are differences that only the use of the language may overcome. ANBA in Arabic will fill this role, presenting to the Arabs of the 21st<\/sup> century a Brazil in Arabic, with all its multicultural richness,\u201d he pointed out.<\/p>\n

Along the same lines, the dean of the Council of Arab Ambassadors to Brazil and Palestine\u2019s ambassador, Ibrahim Alzeben, said that ANBA’s news will be able to spread to a market of 350 million consumers in their own language. \u201cThe timing is great, given the importance of the Arab market to Brazilian suppliers,\u201d he said.<\/p>\n

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Alzeben: website opens up a huge horizon for business<\/figcaption><\/figure>\n

The dean stressed that a better exchange of information favors the increase of interchange in different areas, not only in business but also tourism, for example. \u201c[It enables] a holistic vision of both Brazil and the Arab world,\u201d he pointed out, \u201cshowing things in Brazil such as tourism, the Amazon, investment opportunities etc.,\u201d he said.<\/p>\n

The Arab League ambassador to Brazil, Qais Marouf Kheiro Shqair, congratulated and thanked the Arab Chamber\u2019s initiative to have a news website in Arabic and pointed out that it\u2019s one of the world\u2019s most spoken languages, one of the United Nations languages, and that it carries history and culture.<\/p>\n

Strategy<\/strong><\/p>\n

The launch of ANBA in Arabic follows other initiatives the Chamber undertook this year within the scope of its new strategic plan, which aims to make the Arab countries go from the fifth to the third position among Brazil\u2019s main trade partners by 2028.<\/p>\n

In the first half of the year, the organization launched its first international office<\/a> in Dubai, United Arab Emirates, and, on August 1st<\/sup>\u00a0it launched an Arab corporate membership campaign<\/a>, whose goal is to get 35 enterprises in the Arab world to join by the end of this year.<\/p>\n

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Shqair: Arabic is one of the world\u2019s most spoken languages<\/figcaption><\/figure>\n

\u201cArab membership is another reason to have a website in this language, because the agency now speaks the language of the new members,\u201d said Hannun. \u201cPeople get more comfortable talking to each other, which fits in with our strategy of \u2018Arabization,\u2019 an ever-increasing integration with Arabs, and internationalization, strengthening our physical presence in the region and making our communication more targeted and accessible.\u201d<\/p>\n

In the Arabic version, readers will get exclusive content produced by ANBA\u2019s team of journalists and material about the Brazilian reality. \u201cWe are meeting a demand that tends to expand business, as more Arab companies will be able to learn about opportunities in Brazil,\u201d said Hannun.<\/p>\n

He added that the new tool makes communication easier with Arab governments and business organizations, such as chambers of commerce and industry.<\/p>\n

Diplomacy<\/strong><\/p>\n

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Igreja: Arabic version will help Brazilian diplomats in the Arab world<\/figcaption><\/figure>\n

Alzeben believes the website will help the work of Arab diplomats in Brazil. \u201cNot only [the work] of ambassadors, but of representatives from the general public and private sector too,\u201d he pointed out. \u201cFor consumers and companies, it will open up a huge horizon of reciprocal business,\u201d he stressed.<\/p>\n

Likewise, ambassador Fernando Igreja said that ANBA in Arabic will help the work of Brazilian diplomats in the region. \u201cAn Arabic version of ANBA is certainly an important tool for the work of Brazil\u2019s embassies throughout the Arab world, and it will reinforce Brazil\u2019s presence in this region, with economic, commercial, political and cultural gains,\u201d stressed Igreja. \u201cANBA in Arabic will certainly be a bridge to get Brazil and the Arab world closer and more integrated,\u201d he concluded.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Rodrigo Rodrigos\/Arab Brazilian Chamber<\/div>\n
Rodrigo Rodrigues\/Arab Brazilian Chamber<\/div>\n
Rodrigo Rodrigues\/Arab Brazilian Chamber<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

The news agency started publishing content in Arabic this Wednesday (14), as part of the organization\u2019s strategy to strengthen the Brazil-Arab connection.<\/p>\n","protected":false},"author":1454,"featured_media":254495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,95],"tags":[9649,2075,10581,9673,6808,4639,28259,10582,5630,10583,9672],"class_list":{"0":"post-254458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-innovation","9":"tag-arab-en","10":"tag-ambassadors","11":"tag-anba-en","12":"tag-arab-brazilian-chamber-en","13":"tag-arabe-en-2","14":"tag-camara-arabe-en","15":"tag-fernando-igreja-en-2","16":"tag-ibrahim-alzeben-en","17":"tag-languages","18":"tag-linguas-en","19":"tag-rubens-hannun-en"},"wps_subtitle":"The news agency started publishing content in Arabic this Wednesday (14), as part of the organization\u2019s strategy to strengthen the Brazil-Arab connection.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/254458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1454"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=254458"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/254458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/254495"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=254458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=254458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=254458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}