{"id":255661,"date":"2019-08-28T19:11:06","date_gmt":"2019-08-28T22:11:06","guid":{"rendered":"https:\/\/anba.com.br\/?p=255661"},"modified":"2019-08-29T09:11:55","modified_gmt":"2019-08-29T12:11:55","slug":"brazil-launches-poultry-genetics-brand","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-launches-poultry-genetics-brand\/","title":{"rendered":"Brazil launched poultry genetics brand"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Brazilian poultry genetics production chain launched this Wednesday (28) its new brand for international promotion Brazilian Breeders<\/em>. The brand is led by Brazilian Animal Protein Association (ABPA<\/a>), Brazilian Trade and Investment Promotion Agency (Apex-Brasil<\/a>), as well as producers. The brand will bring together Brazilian companies that operate in the egg and poultry market.<\/p>\n

The launch occurred during the International Poultry and Pork Show (Siavs<\/a>), which runs till Tuesday (29) in S\u00e3o Paulo. ABPA chairman Francisco Turra says the expectation is that genetics exports will grow by 15% this year. And even more in 2020, with a goal to raise by 30% the Brazilian exports of the product.<\/p>\n

\"\"<\/a>
Ricardo Santin talked about the new Brazilian poultry genetics brand: Brazilian Breeders<\/em><\/figcaption><\/figure>\n

The Middle East accounted for 29% of the market for poultry genetic material exports from Brazil year-to-date through July, up 4% from 2018. \u201cThe Arab countries are importers and we want them to see this [brand promotional] video too. Many of them has already exported genetic material from Brazil because they trust not just the meat but also the [genetic] production we have here,\u201d ABPA vice-president and Market director Ricardo Santin told ANBA.<\/p>\n

Aviagen president for Latin America Ivan Lauandos believes that the new brand will enhance Brazilian image. \u201cEvery Brazilian poultry product is well known for its high quality, excellent biosafety. We\u2019re had in the highest regard abroad. I believe Brazilian Breeders is another step towards promoting Brazilian genetic material. It\u2019s a great step, this work done by the companies, ABPA and Apex-Brasil to strengthen the Brazilian product image,\u201d he told ANBA after the launch.<\/p>\n

Aviagen operates with poultry genetics and is based on the United States, but 14 of its units are in Brazil. The company now owns a 63% share of the Brazilian production of poultry genetics for broilers. \u201cWhat we\u2019re doing here [in Brazil] is the breeding. We receive the grandparents and arrive at the matrix and the chicken. We got no genetic improvement \u2013 which is done only in Europe and the United States,\u201d he explained.<\/p>\n

\u201cWe always see Brazil as the Latin America\u2019s supplier together with the United States and as a backup for the Middle East if their main supplier has any problem \u2013 since the logistics is so far. But many of our clients send fertile eggs to the Middle East, so we\u2019re indirectly exporting to them through our clients,\u201d described Lauandos.<\/p>\n

According to Ricardo Santin, ABPA will start using the Brazilian Breeders brand in the next international events, including shows in Dubai, United Arab Emirates. The first international promotion is expected to be during Anuga to take place in Germany in October.<\/p>\n

Quick facts<\/strong><\/p>\n

International Poultry and Pork Show
\nFrom 11 am to 5 pm \u2013 August 29
\nParque Anhembi \u2013 Av. Olavo Fontoura, 1209, Santana \u2013 S\u00e3o Paulo
\nFind out more at:\u00a0http:\/\/www.siavs.com.br<\/a>\/<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Thais Sousa \/ ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

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