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GVA took over Jordan marketing and communication in Brazil in January 2019. Abrah\u00e3o says the groundwork is what drove the increase. \u201cFor me, as a destination representative, everything changes when you have the knowledge. Once they know what is available, people go. What we really did was showing the diversity in opportunities,\u201d she pointed out. This year, the company focused on showing Jordan as a singular destination that doesn\u2019t have to be combined with visits to other countries like Egypt and Israel.<\/p>\n
The strategies the company adopted include working the country\u2019s overall image and stressing the security. \u201cShowing that it\u2019s a very safe, historically tolerant and respectful country. And the whole region needs them to be safe,\u201d Abrah\u00e3o pointed out.<\/p>\n
Another fact that can be attributable for the increase, according to Abrah\u00e3o, are new air routes connecting Brazil to Jordan. In 2018, Turkish Airlines and, this year, Royal Air Maroc as well as Ethiopian Airlines more recently in July announced routes that include both countries.<\/p>\n
On a monthly basis, July saw 60% more Brazilians visitors to Jordan. Gisele explains, however, that the goal to increase the number of Brazilian visitors by 10% remains. The figure was announced by Jordan Tourism Board Marketing<\/a> manager Majd Abu Arqub during event held at the Arab Brazilian Chamber of Commerce<\/a> in S\u00e3o Paulo.<\/p>\n Jordan besides Petra<\/strong><\/p>\n To increase the number of overnight stays, GVA has also worked on the dissemination of more diverse packages inside the country. To have a full experience in the destination, the company director suggests at least seven nights. \u201cWe are getting Brazilian to stay more in Jordan. Petra is a gem, but Jordan has many other treasures. We don\u2019t even talk about a one-day [package] We ask, why would you spend just one day? Even for Petra it isn\u2019t enough. You must stay a couple of days,\u201d concluded Abrah\u00e3o.<\/p>\n The destinations that saw an increase in Brazilian visitors include Wadi Rum desert (pictured on top<\/em>) and the Dead Sea. \u201cWadi Rum has been highly popular since now it has the option of luxury camps. And the Dead Sea too. When I was there, people from the Dead Sea [agencies] mentioned that Brazilians were [the tourists] that had increased the most and enjoyed the most spaces,\u201d she said. Other tourist spots GVA woks on are Jerash and the country\u2019s capital city, Aman.<\/p>\n Translated by Guilherme Miranda<\/strong><\/p>\n