{"id":257538,"date":"2019-09-18T08:41:30","date_gmt":"2019-09-18T11:41:30","guid":{"rendered":"https:\/\/anba.com.br\/?p=257538"},"modified":"2019-09-18T13:34:46","modified_gmt":"2019-09-18T16:34:46","slug":"supermarket-in-kuwait-open-to-brazilian-brands","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/supermarket-in-kuwait-open-to-brazilian-brands\/","title":{"rendered":"Supermarket in Kuwait open to Brazilian brands"},"content":{"rendered":"

Kuwait City \u2013 Mishref Coperative Society, a co-op that owns 54 supermarkets in Kuwait, is open to selling Brazilian brands. The co-op already sells chicken and duck meat from Brazil, but may import more and other products, Mishref trade manager Greegana Rohana said.<\/p>\n

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Delegation talked to Mishref executives<\/figcaption><\/figure>\n

One of the cooperative\u2019s supermarkets was visited this Wednesday (18) by the Brazilian corporate delegation (picture above)<\/em> that accompanies the visit from the minister of Agriculture, Livestock and Supply, Tereza Cristina, to Kuwait. The group was welcomed by Mishref executives, including Rohana and general manager Adel Alsorayai. On the shelves, one could find Brazilian products such as poultry by Sadia and duck meat by Villa Germ\u00e2nia.<\/p>\n

Rohana explained to ANBA and the group, however, that it\u2019s not the co-op executives that import the products that arrive at their retail outlets. As a cooperative, Mishref works with 3,000 local suppliers, which provide the retails with both local and imported items.<\/p>\n

Rohana said the selection of foreign brands is made by those suppliers. The executive promised to help putting Brazil\u2019s embassy to Kuwait City in touch with their main partners so that Brazil may have more room at their supermarket chains. He said that most of the items sold in the stores are locally produced, but there are some from the Netherlands, Italy, Germany, French, United States, and others.<\/p>\n

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Brazilians visited supermarket in Kuwait<\/figcaption><\/figure>\n

The embassy\u2019s Trade, Investment Promotion, Culture and Press advisor diplomat Claudia Assaf accompanied the visit. She told ANBA that the embassy already makes this effort of offering Brazilian products to Kuwait importers, but that high-profile visits such as the minister Tereza Cristina\u2019s help getting more contacts.<\/p>\n

\u201cIt\u2019s important to make high-profile visits to countries like this, which despite having a quantitatively small market, is made up of high net worth people, who demand high-quality products, as Brazilian products are,\u201d said Claudia, adding that, despite their high income, they also want a good price.<\/p>\n

According to Brazilian Confederation of Agriculture and Livestock (CNA<\/a>) International Relations superintendent L\u00edgia Dutra Silva, who is also part of the delegation, it was clear that there are opportunities in Kuwait and Mishref. \u201cIt\u2019s a small market, but a high-net-worth one. There are opportunities for products that know how to break into a market,\u201d she said. L\u00edgia believes that there\u2019s potential in the co-op for fruits, because of their high prices there, and spices and nuts. \u201cThey want them already packed, with unique packages,\u201d she said about the spices.<\/p>\n

Rohana told ANBA that the poultry by Sadia is the number 1 in sales in Mishref supermarkets and that it\u2019s sold for a very good price. Consumers know that it\u2019s a Brazilian poultry, the executive says. \u201cThey really like it,\u201d he said.<\/p>\n

The corporate delegation accompanies the minister along the four Arab countries she\u2019s visiting until Sunday (22). She has already been through Egypt, Saudi Arabia and, after Kuwait, she\u2019ll go to the United Arab Emirates. The Arab Brazilian Chamber of Commerce<\/a><\/strong> is part of the delegation, as well as Brazilian Animal Protein Association (ABPA), Federation of Muslim Associations of Brazil (FAMBRAS) and other institutions and companies such as JBS, Marfrig, Granja Faria, Master Boi, Cdial Halal, Grupo Vibra, and BRF.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>\n
Isaura Daniel\/ANBA<\/div>\n
Isaura Daniel\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

Mishref outlets already sell chicken and duck meat from Brazil, but, while receiving a Brazilian delegation this Wednesday (18), its executives said they are open to new products from the country.<\/p>\n","protected":false},"author":1455,"featured_media":257518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[11406,11001,11405,11407,11408,11409,11410],"class_list":{"0":"post-257538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-adel-alsorayai-en","9":"tag-brazilian-poultry","10":"tag-geegana-rohana","11":"tag-geegana-rohana-en","12":"tag-mishref-en","13":"tag-mishref-coporative-society-en","14":"tag-sadia-en"},"wps_subtitle":"Mishref outlets already sell chicken and duck meat from Brazil, but, while receiving a Brazilian delegation this Wednesday (18), its executives said they are open to new products from the country.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/257538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=257538"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/257538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/257518"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=257538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=257538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=257538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}