{"id":258160,"date":"2019-09-25T07:00:51","date_gmt":"2019-09-25T10:00:51","guid":{"rendered":"https:\/\/anba.com.br\/?p=258160"},"modified":"2019-09-24T18:37:06","modified_gmt":"2019-09-24T21:37:06","slug":"lychee-farms-first-export-destination-will-be-dubai","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/lychee-farms-first-export-destination-will-be-dubai\/","title":{"rendered":"Lychee farm\u2019s first export destination will be Dubai"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazilian lychee farm Olhos D\u2019\u00c1gua<\/a>,\u00a0in Mateus Leme, Minas Gerais, has been selling fruit within the country since 2014. This year\u2019s crop, due for harvest in December, will likely get shipped abroad too.<\/p>\n

Farm CEO Patr\u00edcia Nogueira said the first batches of lychee will ship out by plane to Dubai, UAE right after harvest. Some pallets of the fruit should be flown to the UK, France, and Hong Kong, in China.<\/p>\n

\u201cI went to Dubai in November of last year with a group of Minas Gerais entrepreneurs. They were small-scale producers of p\u00e3o de queijo<\/em>, dimension stones\u2026 I was the only one in agribusiness. We visited supermarkets, buyers, and a free zone. Apex-Brasil<\/a> (Brazilian Trade and Investment Promotion Agency) organized the visit, and seeing the incentives they offer and the reality of the market was a very interesting experience,\u201d Nogueira told ANBA.<\/p>\n

\"\"<\/a>
The product will ship abroad under the Red Lychee brand<\/figcaption><\/figure>\n

While there, she met a family-run business that was interested in buying her product. \u201cThey\u2019d never seen the kind of red lychee that we have here. All they knew was the yellow lychee that\u2019s grown in the wild, in Madagascar and the Mauritius Islands. There\u2019s no nutritional research on it or anything. This contact gave us plenty of information to crack open this market, and we\u2019re selling to them during this crop,\u201d she said. Nogueira decided to create a brand for her international sales: the yet-to-be-launched Red Lychee<\/em>.<\/p>\n

\u201cThis year the crop will be wonderful. We have over 5,000 trees planted and we expect to see up to 200 tonnes. The last fruit-bearing crop, in 2017, yielded 135 liquid tonnes of clean, packaged fruit,\u201d she said. Nogueira explained that the farm features soil, water and fruit nutrition control, as well as weekly pest scans.<\/p>\n

As Olhos D\u2019\u00c1gua sets its sights on exports, its CEO names Arab countries as prospective business partners because of their good logistics. \u201cThe product will get flown in via Emirates airline, one or two pallets\u2019 worth of fruit per week for this particular buyer, but we\u2019re looking for more partners,\u201d she said.<\/p>\n

In Hong Kong, according to Nogueira, there\u2019s a gift- and jewelry-box culture. The boxes resemble jewelry cases, and are given out even on occasions such as weddings. \u201cWe\u2019re working on special packaging for this market,\u201d she revealed.<\/p>\n

\"\"<\/a>
Over 5,000 lychee trees<\/figcaption><\/figure>\n

In its first year of going international, the farm is expecting to ship abroad about 30% of output. The goal for upcoming years is about 50%. \u201cOur priority this year is exports. Domestically, we\u2019ll sell via Ceagesp (the S\u00e3o Paulo city produce market), but next year, if foreign sales keep going up, we\u2019re considering selling direct to supermarket chains in Brazil,\u201d she said.<\/p>\n

Established 1982, the Olhos D\u2019\u00c1gua farm didn\u2019t start selling lychess until 2014. The first lychee tree was planted in 2008. In the past, this family farm used to sell grapes. \u201cA lychee tree will take an average of five years before it will start bearing an amount of fruit worth selling,\u201d she explained.<\/p>\n

The microclimate in the Mateus Leme area of Minas Gerais is very well-suited to growing sweet red fruits. \u201cThe trees will really grow tall, the terroir is very lychee-friendly. We\u2019re in a valley. You have the humidity, and it\u2019s very cold in the winter. You need that in order to stress the plant into flowering,\u201d she said.<\/p>\n

Nogueira said she\u2019s optimistic about going global. \u201cExpectations are good for this crop, and I see great potential in the foreign market. Our product is world-class and high grade, and we\u2019re sure that it\u2019ll be a hit,\u201d she concluded.<\/p>\n

Quick facts<\/strong><\/p>\n

Fazenda Olhos D\u2019\u00c1gua
\n+55 31 98965-0001
\ncontato@olhosdagua.farm<\/a>
\nwww.olhosdagua.farm<\/a><\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Property Olhos D\u2019\u00c1gua, in Mateus Leme (MG), has been selling the fruit domestically since 2014. Now, it intends to ship product to countries in the Middle East, Europe and Asia.<\/p>\n","protected":false},"author":2305,"featured_media":258138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102],"tags":[9621,9687,11508,11509,11507,11506,11498,11511,11510],"class_list":{"0":"post-258160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"tag-dubai-en","9":"tag-emirates-en-2","10":"tag-fazenda-olhos-dagua-en","11":"tag-hong-kong-en","12":"tag-lychee","13":"tag-olhos-dagua-farm","14":"tag-patricia-nogueira","15":"tag-patricia-nogueira-en","16":"tag-red-lychee-en"},"wps_subtitle":"Property Olhos D\u2019\u00c1gua, in Mateus Leme (MG), has been selling the fruit domestically since 2014. Now, it intends to ship product to countries in the Middle East, Europe and Asia. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/258160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=258160"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/258160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/258138"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=258160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=258160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=258160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}