{"id":259029,"date":"2019-10-03T14:22:13","date_gmt":"2019-10-03T17:22:13","guid":{"rendered":"https:\/\/anba.com.br\/?p=259029"},"modified":"2019-10-04T15:19:51","modified_gmt":"2019-10-04T18:19:51","slug":"anuga-to-begin-on-saturday-featuring-arab-brazilian-chamber","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/anuga-to-begin-on-saturday-featuring-arab-brazilian-chamber\/","title":{"rendered":"Anuga to begin on Saturday featuring Arab Brazilian Chamber"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Brazilian stand that will be a meeting spot for Arabs and Brazilians at Anuga, the biggest food and beverage exhibition in the world, is almost good to go. The Arab Brazilian Chamber of Commerce<\/strong><\/a> \u2019s space at the trade show this year is designed to be the place for Arab and Brazilian businesspeople to do business in. The event runs from Saturday (5) to Wednesday (9) in Cologne, Germany, and Brazilian food company Arbaza<\/a> will be an exhibitor at the Arab Chamber stand.<\/p>\n

This is the Arab Chamber\u2019s first time exhibiting at Anuga. \u201cThis show has existed for over 100 years, and this year it will feature over 7,500 exhibitors. It\u2019s a global industry show, the most important one in the world in terms of size and deals. That is why the Arab Chamber has decided to be present, in order to be this link, this meeting spot for Brazilians and Arabs who will be visiting Anuga and reaching deals there,\u201d says Arab Chamber Marketing and Strategy director Janine Bezerra de Menezes.<\/p>\n

\"\"<\/a>
The stand at Anuga is ready to go<\/figcaption><\/figure>\n

The architecture of the Arab Chamber\u2019s stand will be a reminder that this is a place for meeting up and speaking with Arabs. The organization created a space replete with arabesques, porticos and light-toned cutout wood, in keeping with the building and d\u00e9cor style of Arab countries. \u201cIt\u2019s a similar project to what we did at the Apas Show,\u201d says Arab Chamber Events coordinator T\u00e2mara Machado, who\u2019s already in Cologne for the fair (pictured above).<\/em><\/p>\n

The Arab Chamber\u2019s stand at Apas Show, a supermarket industry exhibition held last May in S\u00e3o Paulo, won Best International Stand in the Stand Apas Show by Popai 2019 award. With visual design by Wiyn Comunica\u00e7\u00e3o e Design, the area was inspired by a university in Riyadh, Saudi Arabia. \u201cWe went with the same concept. It\u2019s as though we brought our stand here from Brazil,\u201d explains T\u00e2mara.<\/p>\n

Products by Arab Chamber member food import-export company Arbaza will also be on showcase. Its international trade manager, Euclides Cezar Trevisan Pereira, explains that Arbaza has done business in the UAE, Lebanon, Egypt, Morocco, Yemen and Tunisia. Arbaza is based in Caibi, Santa Catarina, and has units in Sorriso and Canarana, Mato Grosso; Foz do Igua\u00e7u, Paran\u00e1; and Frederico Westphalen, Rio Grande do Sul.<\/p>\n

This will be Arbaza\u2019s fourth time at Anuga, but the first as an exhibitor. \u201cWe\u2019re really glad to participate along with the Arab Chamber, because we\u2019re very much interested in increasing our stake in the Arab market,\u201d Pereira told ANBA on his way to Germany.<\/p>\n

Arbaza deals in items including beans, lentils, chickpeas, sesame and popcorn. A family-run business going back almost 40 years, it started out by importing pulses to sell in Brazil. some five years ago it also began exporting items produced in Brazil. \u201cWe have become one of the leading exporters of pulses in Brazil,\u201d says Pereira.<\/p>\n

The purpose of the Arab Brazilian Chamber in Germany is precisely to connect those looking to sell with those looking to buy. \u201cWe are really enthused. We find it very important to participate in a bid to connect Brazilians and Arabs around the world who may be at the exhibition, fostering deals and finding out more about the opportunities and possibilities between these countries,\u201d says Janine.<\/p>\n

The last edition of Anuga saw 165,000 fairgoers from 198 countries. This year, the fairgrounds will span 284,000 sqm. Germany is home to a 500,000-strong Arab and descendant community. It\u2019s also a major importer of goods. Last year, it imported USD 109.4 billion from the world in products such as cheese, coffee, wine, turnip seeds and cereal-based foods. Brazil was its tenth biggest supplier, with sales amounting to USD 1.79 billion.<\/p>\n

Quick facts <\/strong><\/p>\n

Anuga
\nOctober 5-9, 2019, 10am-6pm
\nFind out more<\/a><\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n
T\u00e2mara Machado\/Arab Chamber<\/div>\n","protected":false},"excerpt":{"rendered":"

The organization\u2019s stand at world\u2019s biggest food industry show will be a meeting point for Arab and Brazilian businesspeople attending the event. It will also feature food company Arbaza.<\/p>\n","protected":false},"author":1455,"featured_media":259023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9649,6687,9673,11691,3424,1773,10132,2647,8458],"class_list":{"0":"post-259029","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab-en","9":"tag-anuga","10":"tag-arab-brazilian-chamber-en","11":"tag-colonia-alemanha","12":"tag-exhibition","13":"tag-expo","14":"tag-food-en","15":"tag-germany","16":"tag-trade-show"},"wps_subtitle":"The organization\u2019s stand at world\u2019s biggest food industry show will be a meeting point for Arab and Brazilian businesspeople attending the event. It will also feature food company Arbaza.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/259029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=259029"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/259029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/259023"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=259029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=259029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=259029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}