S\u00e3o Paulo \u2013 A Brazilian travel agency is coming up in the market by specializing in two-way Brazilian and Arab corporate travel. After securing a spot in Japan-Brazil business trips, L\u00edder Corporate Eventos & Lazer is investing in the Arab world. Customer service in Arabic, supplied by staff of Arab origin, and an understanding of each country\u2019s culture, is part of the strategy.<\/p>\n
On the market for almost nine years, L\u00edder is owned by Marcos Destro and Paula Satiko, who boast vast travel industry experience, and have worked at agency targeting the Eastern public. according to Destro, 60% of L\u00edder\u2019s corporate clients are in Japanese multinationals. The agency has Japanese-speaking professionals who understand the culture.<\/p>\n
About two years ago, L\u00edder became an Arab Brazilian Chamber of Commerce<\/strong><\/a> member company. This year, it drew on its expertise working with the Japanese to work with the Arabs. \u201cWe render professional services specializing in the Middle East,\u201d Marcos Destro told ANBA. Pictured above are Destro and commercial supervisor Renata Melchior during a visit to the Arab Chamber<\/em>.<\/em><\/p>\n The agency offers a full range of travel services to executives traveling from Brazil to Arab countries or the other way around, whether it be for maintaining market share, inspecting a supplier\u2019s production or other purposes. L\u00edder will handle everything from issuing tickets to booking hotels, shuttles to and from meetings, professional ride-alongs, translation services and whatever else is required.<\/p>\n \u201cIt\u2019s not just about going in and selling; there\u2019s a whole other ritual, it\u2019s a different universe,\u201d says Destro. The agency can provide information such as which hotels are nearest where an executive needs to be, and since it works with lots of customers, its rates are better than the market average, according to him. Destro defines his service as corporate travel agency with an understanding of the Arab world.<\/p>\n Corporate services available from L\u00edder also include group trips to congresses, conventions, sales training, product launches, trade shows, and other off-company activities. Major international corporations like Gama Italy, ASUS, NGK and D-Link are clients.<\/p>\n L\u00edder Corporate is the umbrella company for divisions L\u00edder Eventos, L\u00edder Lazer, GoToBEY, and \u201cEa\u00edVamosPraOnde.com\u201d. L\u00edder Eventos covers corporate travel-related events, and L\u00edder Lazer offers leisure travel to client companies\u2019 employees. \u201cWe serve 5,000 professionals,\u201d says Destro. \u201cEa\u00edVamosPraOnde.com\u201d is an online platform for purchasing tickets and other services, in partnership with online agency Decolar.<\/p>\n GoToBEY, whose name references Lebanon\u2019s capital Beirut, was L\u00edder\u2019s first Arab work front. In business for three years, the agency caters to Arab immigrants and descendants, especially Lebanese ones, who travel to the Arab country to visit their families. It will also issue tickets for Arab business owners and retailers who travel from Brazil to China to buy merchandise, and for Arabs visiting family in Brazil.<\/p>\n In GoToBEY as well as L\u00edder Corporate, services rendered in Arabic by Arab staff is a big plus. \u201cHere in Brazil, Arab immigration is huge,\u201d says Destro. GoToBEY has branch offices in Foz do Igua\u00e7u, Florian\u00f3polis, Porto Alegre and S\u00e3o Paulo, where it also boasts two home offices and its headquarters. \u201cNext month we\u2019re opening an branch in Ciudad Del Este [Paraguay],\u201d says Destro. There\u2019s Arab staff in every branch, and promotional material and the website are available in Arabic.<\/p>\n This year also saw GoToBEY start offering group leisure travel packages to Lebanon. The first trip happened last June, and two new ones are slated for June and September 2020. The groups get to see tourist spots and then they have a few days to visit family or do things like take cooking lessons or go to malls \u2013 the agency helps out with scheduling these activities.<\/p>\n But Destro has bigger plans for GoToBEY, which include offering packages for other Arab countries \u2013 including Egypt, Tunisia and Saudi Arabia \u2013 and creating purpose-driven routes. \u201cThese days people won\u2019t travel much without a purpose,\u201d he says. This includes taking Brazilian tourists mountain-skiing in Lebanon, which will happen next February. The package includes four nights in Beirut and four nights on a mountain hotel with a ski lift to the track, according to Destro.<\/p>\n Plans also include offering cooking or Arabic lessons to Brazilians in Lebanon, and immersion trips in Egypt\u2019s spiritual magic. The agency offered trips for the Hajj, the great pilgrimage to Mecca last year, and is expecting to do it again in 2020.<\/p>\n Quick facts<\/strong><\/p>\n L\u00edder Corporate Eventos & Lazer Divisions<\/strong><\/p>\n L\u00edder Lazer<\/a> Translated by Gabriel Pomerancblum<\/strong><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" After getting a foothold in the Brazil-Japan corporate travel market, L\u00edder Corporate sets its sights on the Arab countries. The company offers a comprehensive range of services for Arab businesspeople traveling to Brazil and vice versa.<\/p>\n","protected":false},"author":1455,"featured_media":260107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[12081,5991,12080,12082,12083,12084,9692,9893,36584],"class_list":{"0":"post-260135","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-business-travel","9":"tag-corporate-travel","10":"tag-lider","11":"tag-lider-corporate-eventos-lazer-en","12":"tag-marcos-destro-en","13":"tag-paula-satiko-en","14":"tag-tourism-en","15":"tag-travel-en","16":"tag-viagens-en"},"wps_subtitle":"After getting a foothold in the Brazil-Japan corporate travel market, L\u00edder Corporate sets its sights on the Arab countries. 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\nPhone: +55 (11) 3050-0510
\nWebsite<\/a>
\nFacebook<\/a><\/p>\n
\nL\u00edder Eventos<\/a>
\nEa\u00edVamosPraOnde<\/a>
\nGoToBEY<\/a><\/p>\n