{"id":260322,"date":"2019-10-21T15:03:00","date_gmt":"2019-10-21T18:03:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=260322"},"modified":"2019-10-21T16:04:03","modified_gmt":"2019-10-21T19:04:03","slug":"newly-exporting-companies-look-to-arab-markets","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/newly-exporting-companies-look-to-arab-markets\/","title":{"rendered":"Newly-exporting companies look to Arab markets"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The plans of S\u00e3o Paulo-based companies that are beginning to export or plan to do so soon include selling to Arab countries. So said most of the businesspeople attending the 2nd<\/sup> SP International Business Day, an export-oriented event taking place this Monday (21) at Funda\u00e7\u00e3o Escola de Com\u00e9rcio \u00c1lvares Penteado (Fecap)\u2019s Pal\u00e1cio do Com\u00e9rcio building. The event is hosted by SP Neg\u00f3cios, the municipality\u2019s export and investment promotion agency.<\/p>\n

This interest in Arab markets became clear as the businesspeople sat down for meetings with chambers of commerce, embassies and consulates \u2013 including the Arab Brazilian Chamber of Commerce<\/strong><\/a>. These so-called market intelligence sessions are part of the event\u2019s schedule \u2013 SP Neg\u00f3cios matched the needs of businesses that registered for the event with entities from each prospective target country.<\/p>\n

Each chamber or diplomatic representation had their own area in which to welcome visitors, and the Arab Chamber was much sought-after \u2013 as were all organizations present. The Arab Chamber had meetings with executives both from companies that already export and others that intend to begin.<\/p>\n

\"\"<\/a>
Arab Chamber executives sat down with businesspeople<\/figcaption><\/figure>\n

Arab Chamber Market Intelligence manager Ana Becker said the companies that sought out the organization during the event are already aware of Arab countries, but their view is too Dubai, UAE-centric. According to her, not everyone knows the full breadth and diversity of the Arab world, and the potential of some of its countries as gateways to other markets, like Egypt is to Africa.<\/p>\n

The Arab Chamber was contacted by companies from industries including commodities, fertilizers, a\u00e7a\u00ed, landscaping, d\u00e9cor items, cosmetics, railway parts and perfumes that were looking to sell to Arab countries. These companies\u2019 executives wanted to find out about actions designed to unlock the Arab market, like missions and fairs in Arab countries.<\/p>\n

Arab Chamber commercial assistant Steffani de Novais, who spoke with the executives at the SP Neg\u00f3cios event, contact will be made with these enterprises after the fact. The Chamber will let them know about an array of actions that the organization can take for accessing Arab markets, including market studies and promotion.<\/p>\n

\u201cIt\u2019s time for these companies to expand and show their work, and this can be done in Arab countries,\u201d said Becker. Besides the Arab Brazilian Chamber, delegates were in attendance from Angola, Canada, United States, Paraguay, Uruguay, United Kingdom, Japan, Costa Rica, China, India, Italy, Luxemburg, the Mercosur and Mexico.<\/p>\n

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Juan Quir\u00f3s spoke during the opening<\/figcaption><\/figure>\n

There are currently about 20,000 exporting companies in Brazil. The number was mentioned during the 2nd<\/sup> SP International Business Day, whose goal is precisely to increase that number, especially in the S\u00e3o Paulo municipality. After the event\u2019s opening, exporting businesses\u2019 success stories were told, and then group mentoring was offered to companies that are starting out in international sales.<\/p>\n

\u201cMy message to you is enjoy the day today. Networking is the essence of everything. I always tell this to my kids: networking, networking, networking,\u201d said SP Neg\u00f3cios president Juan Quir\u00f3s during the opening, stressing how important it is to pay attention to people. \u201cTomorrow, one of these people will be a bridge to opportunity,\u201d said Quir\u00f3s.<\/p>\n

Right after the opening, Spain-based Roca\u2019s director for Brazil, Maria Lucia Besson, told the story of the company\u2019s international expansion. On entering Brazil, Roca bought out local sanitaryware brands Logasa, Celite and Incepa with plans to wipe them out and establish itself alone. After finding out that Roca wasn\u2019t known to Brazilian buyers, it reviewed its strategy and not only kept the local brands active but took them into other countries it expanded into.<\/p>\n

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Maria Lucia: Roca had a successful strategy<\/figcaption><\/figure>\n

Maria Lucia said this was the right decision to make, and it defined the company\u2019s existence in Brazil. Roca makes all sorts of sanitaryware, from ceramic tiles and porcelain to metals and fittings. The Roca and Laufen brands target the high-end and super-high-end markets; the other ones are more affordable. The company has 11 manufacturing plants in Brazil and ships product across the Americas, from Canada on down, as well as part of Africa.<\/p>\n

Another company that got its story told was Itamaraty, a biscuit and wafer maker best known for its Look sticks. Export manager Nancy Gonzales spoke with a group of executives, in one of the conversations followed by mentoring, going into the peculiarities of biscuit exports.<\/p>\n

Nancy discussed the advantages that exporting brings, like strengthening a brand even domestically, and the fact that Brazilian product is well regarded in most international markets. She also mentioned challenges, like different ingredient requirements, the need to diversify so as not to rely on one or a few countries, exchange rate fluctuations, and the international scenario.<\/p>\n

The event saw SP Neg\u00f3cios enter into a technical cooperation agreement with Banco do Brasil. It should enable companies to get support from Banco do Brasil in seeking out export financing, as well as export training from SP Neg\u00f3cios.<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>\n
Isaura Daniel\/ANBA<\/div>\n
Isaura Daniel\/ANBA<\/div>\n
Isaura Daniel\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

Arab Chamber executives met with companies that are going international during an event hosted by S\u00e3o Paulo city hall agency SP Neg\u00f3cios and mapped out their willingness to sell to Arab countries.<\/p>\n","protected":false},"author":1455,"featured_media":260292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9859,4639,4640,2188,4641,12099,12105,9976,10468],"class_list":{"0":"post-260322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab-chamber-en","9":"tag-camara-arabe-en","10":"tag-comercio-exterior-en","11":"tag-export","12":"tag-exportacao-en","13":"tag-fecap","14":"tag-fecap-en","15":"tag-foreign-trade-en","16":"tag-sp-negocios-en"},"wps_subtitle":"Arab Chamber executives met with companies that are going international during an event hosted by S\u00e3o Paulo city hall agency SP Neg\u00f3cios and mapped out their willingness to sell to Arab countries. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/260322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=260322"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/260322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/260292"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=260322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=260322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=260322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}