{"id":260334,"date":"2019-10-22T07:00:50","date_gmt":"2019-10-22T10:00:50","guid":{"rendered":"https:\/\/anba.com.br\/?p=260334"},"modified":"2019-10-21T19:46:22","modified_gmt":"2019-10-21T22:46:22","slug":"brazilian-ovine-meat-brand-breaks-into-halal-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-ovine-meat-brand-breaks-into-halal-market\/","title":{"rendered":"Brazilian ovine meat brand breaks into halal market"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Cordeiro da Est\u00e2ncia<\/a> brand started last September to produce halal ovine meat, which means proper for Muslim consumption. The cuts are being certified and the slaughter supervised by Cdial<\/a> Halal certifier. The company is based in Porto Alegre, Rio Grande do Sul and specializes in poll dorset breed premium products.<\/p>\n

Last September, after the first halal slaughter in the official season, the company started a dissemination strategy for the product. \u201cWithin 90 days, we intend to put the ovine kibbeh into the market too, which is not part of our line yet \u2013 we are creating it specifically for the Muslims. We had great experiences with Muslim clients here in the South. They are people that came from outside the country and are extremely welcoming. It\u2019s something that motivates us. They already purchase our entire line and they are eager for this ovine halal kibbeh,\u201d Poll Dorset Sul da Cordeiro da Est\u00e2ncia Breeders Nucleus president Cl\u00e1udio de Sottomaior Filho told ANBA.<\/p>\n

By creating other halal meat products, such as the kibbeh, the idea is to add value to the certificate. The company has operated for just one year and a half and produces 8,000 Kg of lamb meat per month.<\/p>\n

\"\"
First official halal slaughter made last September<\/em><\/figcaption><\/figure>\n

Sottomaior says that Brazil still imports 60% of the ovine meat it consumes. It\u2019s this demand that Cordeiro da Est\u00e2ncia bets in, now in the halal market. \u201cWe definitely think in exporting, but we\u2019re still breaking into the domestic market. We still have no idea of the quantity we need to put into the domestic market. We have clients here that came from Islamic countries, that have been in Brazil for a year without eating meat because they just eat halal,\u201d he said.<\/p>\n

Poll Dorset Sul Breeders Nucleus president believes that one of the highlights of this new market will be the premium product. \u201cThe poll dorset meat is marbled. It\u2019s often compared to bovine angus meat,\u201d he pointed out on the details of the meat marbling, which is the dispersion of fat into the lean meat.<\/p>\n

The company expects to have enough halal meat for the off-season period of the year too. The ovine season runs from October to May. The idea is to start selling in the state of S\u00e3o Paulo, which has a large Muslim community. Operations are set to intensify in 90 days from now, with a new certified slaughter.<\/p>\n

Halal beef<\/strong><\/p>\n

Cordeiro da Est\u00e2ncia also has a partnership with Frigor\u00edfico 3K, a bovine slaughterhouse in Rio Grande do Sul. Together, the companies already produce 20,000 Kg per month of vacuumed beef.<\/p>\n

This meat is sold under the brand Frigor\u00edfico 3K and will also break into the halal market. \u201cWithin 90 days, we\u2019ll slaughter [certified] cattle too. We will have bovine cuts with the same quality. And it\u2019ll be angus meat, slaughtered under two years of age,\u201d Sottomaior said, pointing out that all animals are grass-fed, which he says translates into more noble cuts.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Cordeiro da Est\u00e2ncia started offering all halal-certified cuts in Brazil. Company also announced the production of certified bovine meat within the next 90 days.<\/p>\n","protected":false},"author":2324,"featured_media":260314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117],"tags":[9534,12115,12128,9550,12126,12124,1870,12127,12125,12123],"class_list":{"0":"post-260334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-halal-en","8":"tag-brazil-en","9":"tag-cordeiro-da-estancia","10":"tag-cordeiro-da-estancia-en","11":"tag-halal-en","12":"tag-halal-market","13":"tag-lamb-meat","14":"tag-meat","15":"tag-ovine","16":"tag-ovine-meat","17":"tag-ovite-meat"},"wps_subtitle":"Cordeiro da Est\u00e2ncia started offering all halal-certified cuts in Brazil. Company also announced the production of certified bovine meat within the next 90 days.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/260334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=260334"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/260334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/260314"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=260334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=260334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=260334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}