{"id":261981,"date":"2019-11-12T13:54:29","date_gmt":"2019-11-12T16:54:29","guid":{"rendered":"https:\/\/anba.com.br\/?p=261981"},"modified":"2019-11-12T17:54:54","modified_gmt":"2019-11-12T20:54:54","slug":"arab-chamber-signs-agreement-with-sp-negocios","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-chamber-signs-agreement-with-sp-negocios\/","title":{"rendered":"Arab Chamber signs agreement with SP Neg\u00f3cios"},"content":{"rendered":"

S\u00e3o Paulo \u2013 The Arab Brazilian Chamber of Commerce<\/a><\/strong> signed a memorandum of understanding this Tuesday (12) with SP Neg\u00f3cios, the investment and export promotion agency of the municipality of S\u00e3o Paulo. The document was signed by Arab Chamber president Rubens Hannun and SP Neg\u00f3cios president Juan Quir\u00f3s during the opening of a cycle of lectures on consumer habits at the Arab Chamber\u2019s headquarters in S\u00e3o Paulo.<\/p>\n

The agreement should boost the cooperation between the Arab Chamber and SP Neg\u00f3cios, which have already worked together in some initiatives. Hannun said that one of the goals is bringing companies based in S\u00e3o Paulo closer to the Arab market, and this should assist in one of the Arab Chamber\u2019s goals, which is diversifying exports to the Arab countries, since most companies in the city produce finished goods. The idea is that products with a higher added value should complement exports, which now consist mostly of commodities.<\/p>\n

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Hannun: Exports diversification<\/figcaption><\/figure>\n

\u201cTaking companies based in the city of S\u00e3o Paulo to the Arab countries, helping them break into that market. This help us diversifying exports,\u201d Hannun told ANBA. Other fronts of the agreement includes offering training to the Arab Chamber members to become international through programs of SP Neg\u00f3cios as well as the exchange of information between both institutions.<\/p>\n

The cooperation should bring the Arab Chamber closer to the city\u2019s small- and medium-sized enterprises, which is line with an agreement signed by the organization<\/a> and Saudi Arabia General Investment Authority (SAGIA) last month during president Jair Bolsonaro\u2019s travel<\/a> to the Arab country. The agreement is aimed at drawing Saudi investment to Brazilian SMEs and startups, and vice versa, and SP Neg\u00f3cios may help identify potential companies.<\/p>\n

Before signing the agreement, SP Neg\u00f3cios president talked a little about his own history with the Arab countries. Besides having an Arab background himself, Quir\u00f3s worked with the Arab Market and collaborated with the Arab Chamber when he was president of two other organizations: the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), where he worked from 2003 to 2007, and Investe S\u00e3o Paulo, a branch of the government of the state for trade and investment promotion, from 2015 to 2017.<\/p>\n

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Quir\u00f3s: Relations with Arabs is based on trust<\/figcaption><\/figure>\n

He said that, when he took office at Apex, his goal was breaking into new foreign markets and one of his chosen focus was the Arab market, deciding that Dubai should be the first place where the agency should take a Brazilian corporate mission to. \u201cWe already saw Dubai as a logistics hub for distributing products,\u201d said Quir\u00f3s, pointing out that Apex opened its first office to support trade with the Arab countries in Dubai.<\/p>\n

\u201cWe spent a lot of time negotiating everything from chicken wings to Embraer planes, and we were very successful,\u201d Quir\u00f3s said. He said that the Arab Chamber was fundamental for this strategy. The SP Neg\u00f3cios president gave tips to entrepreneurs and said that the relations with Arab businesspeople is based on trust. \u201cWe must build emotional ties because foreign trade is based on emotion,\u201d he said.<\/p>\n

The signing of the agreement was followed by lectures on the Arab consumer given by three experts: H2R Pesquisas commercial director Alessandra Frisso, Euromonitor Strategic Intelligence for Middle Eastern and North Africa Markets consultant Kinda Chebib, and Minerva Foods exports manager Jana\u00edna Azevedo.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Rodrigo Rodrigues\/Arab Chamber<\/div>\n
Rodrigo Rodrigues\/C\u00e2mara \u00c1rabe<\/div>\n
Rodrigo Rodrigues\/C\u00e2mara \u00c1rabe<\/div>\n","protected":false},"excerpt":{"rendered":"

A memorandum of understanding signed this Tuesday should boost cooperation between both institutions. Its goals include bringing companies based in S\u00e3o Paulo closer to the Arab market, thus diversifying Brazilian exports.<\/p>\n","protected":false},"author":1455,"featured_media":261969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9859,4639,12450,12513,12516,12517,10468],"class_list":{"0":"post-261981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab-chamber-en","9":"tag-camara-arabe-en","10":"tag-juan-quiros-en","11":"tag-memorando-de-entendimento","12":"tag-memorandum-arab-chamber-sp-negocios","13":"tag-memorandum-of-understanding","14":"tag-sp-negocios-en"},"wps_subtitle":"A memorandum of understanding signed this Tuesday should boost cooperation between both institutions. Its goals include bringing companies based in S\u00e3o Paulo closer to the Arab market, thus diversifying Brazilian exports.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/261981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=261981"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/261981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/261969"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=261981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=261981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=261981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}