{"id":264167,"date":"2019-12-12T07:00:26","date_gmt":"2019-12-12T10:00:26","guid":{"rendered":"https:\/\/anba.com.br\/?p=264167"},"modified":"2019-12-11T18:44:47","modified_gmt":"2019-12-11T21:44:47","slug":"brazilian-cereal-coffee-in-spotlight-at-sial-middle-east","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-cereal-coffee-in-spotlight-at-sial-middle-east\/","title":{"rendered":"Brazilian cereal, coffee in spotlight at SIAL Middle East"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Food industry show SIAL Middle East ended this Wednesday (11), and the Brazilian participation yielded good results. So said Brazilian <\/a>Ministry of <\/a>Agriculture, Livestock and Supply<\/a> Foreign Investment and Cooperation coordinator general Rodrigo da Matta. Exhibitors gave a positive overview. This show is a bit unique, because it doesn\u2019t get such strong visitor numbers, but what you get is high-level contacts. They said they make really great contacts that will always lead to deals,\u201d Matta told ANBA.<\/p>\n

Fifteen Brazilian companies joined the show as part of a mission organized by the Agriculture Ministry, the Ministry of Foreign Affairs, and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil<\/a>). Coffee and cereal companies stood apart \u2013 the former due to the number of enterprises: four out of 15; the latter, for its innovation.<\/p>\n

Two products by company Alca Foods<\/a> got nominated for the SIAL Innovation Awards. The company makes morning cereals, cereal bars, chocolate powder mix and porridge. The nominated items were a protein bar which comes in three versions \u2013 egg white, milk and vegan rice-and-pea protein \u2013 and a vasodilating cereal bar made from beets and sesame.<\/p>\n

\"\"<\/a>
Roberval Dias Martins of Alca Foods, which is looking to break into the Arab market<\/figcaption><\/figure>\n

Alca Foods commercial director Roberval Dias Martins said the visits were high level. \u201cThe show was great. The stand got lots of visitors. We made about 20 contacts and I could tell they had quality. About two thirds of them will yield results. This show was a fortunate surprise, because I wasn\u2019t aware of it and didn\u2019t expect such a select group of people, of buyers. Since our prices are very competitive, people were very enthusiastic about our product,\u201d he said.<\/p>\n

The company intends to get into the markets of the UAE as well as nearby Asian countries. \u201cTwelve of our contacts were people from countries within a 6-hour radius from here,\u201d explained Martins.<\/p>\n

The brand supplies cereal in bulk as well as packaged, and it plans to reach more and more people. \u201cThe idea is to supply quality cereal at affordable prices so that more people can have them,\u201d he said. Alca Foods sees 15% to 20% growth each year, with exports accounting for under 5% of sales. This, believes Martins, shows that the company has a lot of headroom to grow.<\/p>\n

As for the coffee industry, Brazilian brands Santa Monica Caf\u00e9 Gourmet, DBarbosa Coffee, Millen Comercial, and Brazil & You \u2013 Cavalcante Agroexports will join a technical visit to places including the DMCC Coffee Centre in Dubai this Thursday (12). The visit was organized by Apex\u2019s office in Dubai.<\/p>\n

The other participating Brazilian companies will make technical visits to the LuLu Hypermarket and to Abu Dhabi distributing company Aramtec, with support from the Arab Brazilian Chamber of Commerce<\/strong><\/a>.\u00a0Apart from SIAL Middle East, the Brazilian executives attended a seminar on the region\u2019s market, distribution, logistics and marketing on Sunday (8).<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Four out of the 15 companies featured in the Brazilian space sell coffee. Cereal industry company Alca Foods had two of its products selected to join the SIAL Innovation Awards.<\/p>\n","protected":false},"author":2324,"featured_media":264121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9684,11909,13026,13020,4009,1916,2188,4641,13027],"class_list":{"0":"post-264167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-abu-dhabi-en","9":"tag-abu-dhabi-en-2","10":"tag-alca-foods-en","11":"tag-cafes","12":"tag-cereal","13":"tag-coffee","14":"tag-export","15":"tag-exportacao-en","16":"tag-sial-middle-east-en"},"wps_subtitle":"Four out of the 15 companies featured in the Brazilian space sell coffee. Cereal industry company Alca Foods had two of its products selected to join the SIAL Innovation Awards.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/264167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=264167"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/264167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/264121"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=264167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=264167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=264167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}