{"id":264380,"date":"2019-12-16T07:00:59","date_gmt":"2019-12-16T10:00:59","guid":{"rendered":"https:\/\/anba.com.br\/?p=264380"},"modified":"2019-12-13T17:36:04","modified_gmt":"2019-12-13T20:36:04","slug":"perfume-shop-in-brazil-reopens-under-omani-luxury-brand","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/perfume-shop-in-brazil-reopens-under-omani-luxury-brand\/","title":{"rendered":"Perfume shop in Brazil reopens carrying Omani luxury brand"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Arab perfume shop Al Zahra<\/a>, in S\u00e3o Paulo, Brazil, which reopened last week under the name Al Ward, offers a wider range of products, including Amouage, a luxury brand from Oman. The revamped outlet is also designed to be an Arab culture space, including the d\u00e9cor and an Arab-style caf\u00e9.<\/p>\n

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Arab perfume brands in S\u00e3o Paulo<\/figcaption><\/figure>\n

The store was founded by the Brazilian architect and businesswoman Julia de Biase about four years ago. In a well-appointed section of the store, she sells her own Al Zahra perfume brand, made from natural Eastern ingredients including amber, vanilla, jasmine and musk. A new body cream was launched as of the store\u2019s reopening.<\/p>\n

Al Ward also sells perfume brands Asgharali, of Bahrain, and Hamid, of the UAE. Oman\u2019s Amouage has its own gallery at a prime spot within the shop. According to Julia, this is one of the Middle East\u2019s biggest high-end perfume brands, and a household name in the region as well as in Europe. The bottles are made from Crystal, with Swarovski crystal caps and 24-carat gold inlays.<\/p>\n

Amouage works with traditional Arab perfumery ingredients, like sandal, oud, saffron and amber, combined with French and Western scents. Julia describes the bottles as works of art. Prices are in the BRL 1,700 to BRL 2,100 range. \u201cAnyone who knows about perfume and perfume niches will be after the brand,\u201d says Julia regarding the market potential for Amouage in Brazil.<\/p>\n

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Julia: d\u00e9cor items on the second floor<\/figcaption><\/figure>\n

Al Ward is a two-story shop. On the ground floor, apart from the perfumes, there\u2019s also an aisle with roses from Giuliana Flores. The store\u2019s old name (Al Zahra) means flower; the new one (Al Ward) means rose. A week from now, a caf\u00e9 featuring Moroccan d\u00e9cor will open on the first floor, serving Arab and Turkish coffee and sweet and savory snacks, including date cakes. Another of Julia\u2019s businesses is importing dates from Dubai.<\/p>\n

On sale on the second floor will be d\u00e9cor and handicraft from the UAE, Morocco, Turkey and India. \u201cAfter almost four years I had the insight to bring the culture of the Arab world into Brazil, to cater to the needs of my clients,\u201d says Julia.<\/p>\n

Here, the colorful Eastern-like setting is lined with rugs, scarves, kaftans, decorated plates, ceramic, lighting fixtures, chandeliers, etc. \u2013 everything\u2019s for sale. The walls feature Arabic sayings, including excerpts from the Koran. \u201cI want people to realize that the Arab world has a very rich culture that cannot be forgotten,\u201d she says.<\/p>\n

Quick facts<\/strong><\/p>\n

Al Ward
\nWebsite: http:\/\/www.itsalzahra.com\/<\/a>
\nPhone: +55 11 3857-7523<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

<\/h2>\n
Isaura Daniel\/ANBA<\/div>\n
Isaura Daniel\/ANBA<\/div>\n
Isaura Daniel\/ANBA<\/div>\n","protected":false},"excerpt":{"rendered":"

Al Zahra, whose name changed to Al Ward, also carries items by Amouage, of Oman, plus handicraft and Eastern d\u00e9cor items.<\/p>\n","protected":false},"author":1455,"featured_media":264350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9649,13064,13065,13066,13062],"class_list":{"0":"post-264380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab-en","9":"tag-al-zahra-en","10":"tag-amouage-en","11":"tag-perfume-en","12":"tag-perfumes-arabes"},"wps_subtitle":"Al Zahra, whose name changed to Al Ward, also carries items by Amouage, of Oman, plus handicraft and Eastern d\u00e9cor items.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/264380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=264380"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/264380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/264350"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=264380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=264380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=264380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}