{"id":266706,"date":"2020-01-29T16:47:51","date_gmt":"2020-01-29T19:47:51","guid":{"rendered":"https:\/\/anba.com.br\/?p=266706"},"modified":"2020-01-30T15:32:30","modified_gmt":"2020-01-30T18:32:30","slug":"natural-products-to-be-a-trend-in-gulfood","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/natural-products-to-be-a-trend-in-gulfood\/","title":{"rendered":"Natural products to be a trend in Gulfood"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Gulfood 2020 is likely to see increasingly more natural products from Brazil, with a larger Brazilianness and sustainability appeal, reports Brazilian Trade and Investment Promotion Agency (Apex-Brasil) foreign business analyst M\u00f4nica Ramos, who has overseen the Brazilian pavilion at the <a href=\"https:\/\/www.gulfood.com\/\" target=\"_blank\" rel=\"noopener\">Middle East\u2019s largest food and beverage show for six years<\/a>. The next Gulfood will take place from February 16-20 in Dubai, United Arab Emirates.<\/p>\n<p>\u201cThe last few years of the fair have shown a change in exhibited products; we already have coffee, beef and poultry as well established products in both the event and these markets \u2013 in fact, it\u2019s always hard to get stands for these industries. This year, we\u2019ll have a strong presence of a\u00e7a\u00ed and grains, and out of the companies going for the first time, I\u2019ve seen more natural products,\u201d Ramos told ANBA during the \u201cFood and Beverage Exports to the Gulf Countries\u201d seminar, which took place this Wednesday (29) morning in the <strong><a href=\"http:\/\/www.ccab.org.br\/en\" target=\"_blank\" rel=\"noopener\">Arab Brazilian Chamber of Commerce<\/a> <\/strong>headquarters in S\u00e3o Paulo.<\/p>\n<p>Brazilian food and beverage companies interested in exporting or that already export to the Middle East and North Africa region were invited as well as Gulfood participants. This year, the show will feature 110 Brazilian companies, including those that will be featured in Arab Chamber stand; those taken by Apex-Brasil in the National, Grains, Beverage, Poultry, and Beef \u2013 the last two are organized in partnership with Brazilian Animal Protein Association (<a href=\"http:\/\/abpa-br.org\" target=\"_blank\" rel=\"noopener\">ABPA<\/a>) and Brazilian Beef Exporters Association (<a href=\"http:\/\/www.abiec.com.br\" target=\"_blank\" rel=\"noopener\">Abiec<\/a>), respectively.<\/p>\n<p>The Arab Chamber seminar was attended by around 120 people, including representations of food trading companies as well as manufacturers of beef, eggs, a\u00e7a\u00ed, honey, fruits, orange and grape juice, cookies, grains and spices, ice machines and other foodstuffs.<\/p>\n<p>A novelty in Gulfood 2020 is that the show has created a new separate event for candies, cookies, sweets and chocolates. \u201cAll these products will migrate into <a href=\"https:\/\/www.yummex-me.com\/\" target=\"_blank\" rel=\"noopener\">Yummex<\/a> \u2013 a candy show to run in November. But we had a few companies that had already registered and bought tickets, so around ten candy companies were approved and will participate in our pavilion, but from 2021 on there\u2019ll be no more candies in Gulfood,\u201d Ramos said.<\/p>\n<p>Antonio Lopes, a business analyst at Apex-Brasil Office for MENA in Dubai, talked about distribution channels, consumer profiling, and food and beverage trends in the Gulf and pointed out that tendency toward a more healthy consumption due to the high obesity rates in the region, the <a href=\"https:\/\/anba.com.br\/en\/uae-to-tax-consumption-of-sweetened-beverages\/\">tax on sweetened beverages<\/a> and energy drinks in the UAE, and other information.<\/p>\n<div id='gallery-1' class='gallery galleryid-266706 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/anba.com.br\/en\/natural-products-to-be-a-trend-in-gulfood\/antonio-2\/\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/01\/antonio-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-266686\" alt=\"\" aria-describedby=\"gallery-1-266686\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-266686'>\n\t\t\t\tAntonio Lopes, from Apex-Brasil international office in Dubai\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/anba.com.br\/en\/natural-products-to-be-a-trend-in-gulfood\/marcello-2\/\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/01\/marcello-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-266690\" alt=\"\" aria-describedby=\"gallery-1-266690\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-266690'>\n\t\t\t\tMarcello Martins talked about the opportunities in Expo 2020 Dubai\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/anba.com.br\/en\/natural-products-to-be-a-trend-in-gulfood\/ulisses-2\/\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/01\/ulisses-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-266693\" alt=\"\" aria-describedby=\"gallery-1-266693\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-266693'>\n\t\t\t\tUlisses Pimenta from Apex-Brasil spoke in the seminar too\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>Expo 2020 Dubai<\/strong><\/p>\n<p>Apex-Brasil <a href=\"https:\/\/www.expo2020dubai.com\/\" target=\"_blank\" rel=\"noopener\">Expo 2020<\/a> projects analyst Marcello Martins talked during the seminar on business opportunities for the food and beverage industry in the Brazilian pavilion at six-month world exhibition Expo 2020, to start in October in Dubai.<\/p>\n<p>He believes that brands exhibited in the Brazilian pavilion in the Expo will reach a huge audience. \u201cBrazil pavilion will welcome an average of 20,000 visitors a day. Over six months, this amounts to 3.5 million people, more than Brazil receives in tourists over the same period,\u201d Martins said.<\/p>\n<p>Food and beverage companies, Martins said, have a potential to participate in Expo 2020 too, with several different promotional activities, such as tastings, cooking shows, and others. \u201cThis depends on the company size. Take BRF, which is a world protein giant \u2013 it can imprint its mark in the market with a lunch or dinner tour in the pavilion restaurant. A smaller company may break into a market through a tasting session \u2013 it may use the pavilion as a support, tells the story of a product such as a\u00e7a\u00ed. This narrative is developed for a long-time relation between the public and the Brazilian product. The pavilion may sell some products too,\u201d Martins said.<\/p>\n<p>Besides food, gems and jewels may be products of interest to present at the Expo, the analyst said. \u201cThese products perform quite well in the region, and Expo will offer a high-end attendance, which is the target audience of this segment,\u201d he said about the high-income consumer.<\/p>\n<p>Companies interested must be approved both by Apex-Brasil and Expo organizers. \u201cEvery interaction with the attendees must be approved by the Expo,\u201d he explained. Alcoholic beverages are allowed in limited amounts. O Botic\u00e1rio, a Brazilian cosmetics and perfume company with stores in Dubai, is working together with Apex to develop fragrances specifically to the Brazil pavilion in Expo 2020.<\/p>\n<p><strong>Seminar<\/strong><\/p>\n<p>The seminar was opened and closed by Arab Chamber vice president of Foreign Trade Ruy Cury. Other lectures were \u201cOverview of Brazil Trade Relations\u201d by Apex-Brasil Foreign Business analyst Ulisses Pimenta, \u201cHalal Certification and Food Security: Challenges and Opportunities\u201d by Arab Chamber Institutional Relations analyst Danielle Berini (<em>pictured above<\/em>), and an additional speech by the UAE Consulate in S\u00e3o Paulo economic researcher George Ramos on the technical requirements for starting a business in the country and consular services.<\/p>\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Arab Chamber hosted this Wednesday (29) a preparatory event for the food and beverage fair to take place in Dubai in February. Brazil has presented more and more natural products, following the market trends.<\/p>\n","protected":false},"author":2305,"featured_media":266681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9820,11910,9621,4079,9829,6689,9598,9595,9579,13627,41269],"class_list":{"0":"post-266706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-apex-brasil-en","9":"tag-arabia-saudita-en","10":"tag-dubai-en","11":"tag-expo-2020-dubai","12":"tag-food-security-en","13":"tag-gulfood","14":"tag-qatar-en","15":"tag-saudi-arabia-en","16":"tag-uae-en","17":"tag-yummex-en","18":"tag-yummex-en-2"},"wps_subtitle":"The Arab Chamber hosted this Wednesday (29) a preparatory event for the food and beverage fair to take place in Dubai in February. Brazil has presented more and more natural products, following the market trends.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/266706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=266706"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/266706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/266681"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=266706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=266706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=266706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}