{"id":267184,"date":"2020-02-09T07:00:42","date_gmt":"2020-02-09T10:00:42","guid":{"rendered":"https:\/\/anba.com.br\/?p=267184"},"modified":"2020-02-07T20:06:50","modified_gmt":"2020-02-07T23:06:50","slug":"brazilian-brand-wants-to-export-amazonian-pepper-to-arabs","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-brand-wants-to-export-amazonian-pepper-to-arabs\/","title":{"rendered":"Brazilian brand wants to export Amazonian pepper to Arabs"},"content":{"rendered":"

S\u00e3o Paulo \u2013 After three shipments of its products to the United Arab Emirates, company Sabor das \u00cdndias<\/a> set the Arabs as a priority for the foreign market. \u201cIt\u2019s certainly a priority this year. We\u2019re delighted with the Arab market; a great synergy came up. We still haven\u2019t closed any large deal yet, but we are looking out and working on that,\u201d the company\u2019s CEO Gustavo Moreira de Aquino told ANBA. Pictured above, Gustavo (R) and Sabor das \u00cdndias CFO Diogo Moreira de Aquino.<\/em><\/p>\n

The shipments of 250 boxes of Biquinho pepper were sent to a distributor in Dubai, which serves Brazilian steakhouses, but weren\u2019t continued. Interested in the Arab market potential, Aquino decided to travel to the emirate from October to November 2019 and negotiated with clients from Abu Dhabi and Oman, too.<\/p>\n

He believes his business travels were key to understand that the Arab market is wider than the one supplied in those first shipments. \u201cIt\u2019s because those exports served what we call the \u2018expat market,\u2019 which consists of the Brazilian public that lives there. And we noticed a very large market for our premium products. We\u2019ll explore the best we have in Brazilian products,\u201d Aquino pointed out.<\/p>\n

The Brazilian sees an Arab preference for gourmet and premium products, both lines that the brand have with pepper products such as p\u00e2t\u00e9s, antipasti and chutneys. \u201cWe specialize in this line with distinguished packages and products. And we have history, which is something they really like, a company with history and commitment,\u201d he said.<\/p>\n

The peppers used by the brand come from partner farmers in the district of Lajedinho in the city of Matias Cardoso, North of Minas Gerais. \u201cThey are 400 people living of pepper crops. We make a great difference in their lives. We pay a fair, sustainable price. In fact, this year we\u2019ll set up the first factory in the district,\u201d says the CEO of the brand, which now has a plant in the city of Vinhedo, S\u00e3o Paulo.<\/p>\n

Amazonian pepper<\/strong><\/p>\n

Next week, Sabor das \u00cdndias will be in Gulfood 2020, the largest food and beverage trade show in the Middle East. The company will have a stand in the pavilion of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) and exhibit 16 products. \u201cInitially we\u2019re looking for a distributor, but we\u2019re going with an open mind,\u201d the CEO says.<\/p>\n

For the show, besides the production from Minas, Sabor das \u00cdndias bets on another line to break into the Middle East. The Amaz\u00f4nia line is made with products grown by the brand\u2019s partner ribeirinhos and was created seven year ago. \u201cWe\u2019re taking an Amazonian pepper line, Murupi, produced along the Negro and Solim\u00f5es Rivers. It\u2019s a product high in vitamins and has a nice social and environmental appeal. We buy from the ribeirinhos and return a percentage of this line\u2019s profits to the Friends of the Manatees Association (AMPA),\u201d he explained.<\/p>\n

The company\u2019s founder draws optimistic plans for the brand, which has been in the market for 27 years. \u201cOur exporting goal is bolder. If we achieve it, we\u2019ll reach a balance of 8 to 15% in exports. We\u2019ve set up a very important international department in the company this year, we wanted to invest,\u201d Aquino said.<\/p>\n

The company\u2019s strategies to include the Arab market in this growth include getting the halal certification, which is underway. The brand also plans on having its whole website translated into Arabic soon.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Sabor das \u00cdndias wants to sell Biquinho pepper to the UAE but plans on breaking into the Arab markets with premium products and an Amazonian line, too.<\/p>\n","protected":false},"author":2324,"featured_media":267179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[102],"tags":[13793,13791,13792,9534,6689,13794,2030,7195,13787,13795,9579],"class_list":{"0":"post-267184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agribusiness","8":"tag-amazonia-en","9":"tag-amazonian","10":"tag-biquinho-pepper","11":"tag-brazil-en","12":"tag-gulfood","13":"tag-murupi-en","14":"tag-oman","15":"tag-pepper","16":"tag-pimenta-biquinho","17":"tag-sabor-das-indias-en","18":"tag-uae-en"},"wps_subtitle":"Sabor das \u00cdndias wants to sell Biquinho pepper to the UAE but plans on breaking into the Arab markets with premium products and an Amazonian line, too.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/267184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=267184"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/267184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/267179"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=267184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=267184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=267184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}