{"id":267433,"date":"2020-02-13T07:00:01","date_gmt":"2020-02-13T10:00:01","guid":{"rendered":"https:\/\/anba.com.br\/?p=267433"},"modified":"2020-02-12T18:53:56","modified_gmt":"2020-02-12T21:53:56","slug":"brazilian-brand-plans-to-sell-football-gloves-in-qatar","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-brand-plans-to-sell-football-gloves-in-qatar\/","title":{"rendered":"Brazilian brand plans to sell football gloves in Qatar"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazilian sports items brand Poker<\/a> is planning to break into Qatar with its flagship product \u2013 goalkeeper gloves. Established 1986, the company started out by selling on the amateur market, like non-professional and college teams.<\/p>\n

The year of 2006 saw Poker start investing in the pro niche. \u201cThrough strategic planning, we realized it was time to get into the pro market. More than that, we realized the goalkeeper niche was underserved,\u201d explained director Rog\u00e9rio Cauduro, who\u2019s in charge of foreign trade and marketing. Pictured are Rog\u00e9rio (on the right) and his brother and Poker cofounder Fr\u00eadi Cauduro.<\/p>\n

The strategy involved calling up pro goalies for meetings and hearing out their suggestions to make high performance products. Currently, Poker supplies 40% of all pro goalkeeper gloves in Brazil, and it sponsors 12 to 14 goalkeepers in each round of the Brazilian Championship, including athletes from teams like Palmeiras, Vasco, and Gr\u00eamio. In 2019, out of 20 A-Series goalies, 14 were sponsored by the company, according to Rog\u00e9rio.<\/p>\n

After becoming established nationally, the brand began to plan its international expansion three years ago. It partnered with a consulting firm out of Rio Grande do Sul and found it had major chances of success in 40 different countries \u2013 including Qatar \u2013 which are economically open, enjoy good relations with Brazil, and are football-friendly.<\/p>\n

The brand has been registered in over 60 countries. \u201cWe did our homework before this process. We picked out a few crucial countries to begin working with, and we\u2019re favoring South American countries for geographical reasons. But you have strategic situations, like Portugal, which is a good gateway to Europe, and Qatar, because it\u2019s hosting the next FIFA World Cup,\u201d the director explained.<\/p>\n

Strategies in Qatar<\/strong><\/p>\n

In order to decide on how to approach the Arab market, Poker relies on Junior Reis, a goalkeepers\u2019 coach who\u2019s lived in Qatar for 20 years now. \u201cHe\u2019s working on how best to get into the country, whether it\u2019s retail, distribution or representation,\u201d explained Cauduro. Reis has been with the Al Gharafa Sports Club ever since he moved to Qatar.<\/p>\n

One possibility is for Poker to partner up directly with Reis\u2019 team. \u201cOur brand rollout project in the country is being created in partnership with the Al Gharafa Sports Club. Being close to the teams as sponsors is a way of effectively getting into Qatar, which is our goal,\u201d the marketing director explained.<\/p>\n

The brand wishes to decide on the planning by the end of 2020, so there\u2019s time to roll out the project before the 2022 FIFA World Cup which Qatar will host. The brand and Reis believe there\u2019s room for Poker to get into Qatar. \u201cThe supply in the country is really scarce when it comes to finding proper product,\u201d explained Rog\u00e9rio. Another possibility for Poker in Qatar is to get points of sale, like outlet-type stores.<\/p>\n

In addition to Qatar, the company is prioritizing Latin America, starting with Uruguay and Argentina. In the long run, Rog\u00e9rio says he might look into other Arab markets. \u201cWe\u2019re interested in doing business with the Arab countries, but that\u2019s not our primary focus due to the geographic aspect. But that would be very welcome provided that the interest is there,\u201d he said.<\/p>\n

Another goal for Poker is to go from being a go-to brand for goalkeepers to becoming a multisports brand. Out of the 10 product lines currently available, the premium ones are Goalkeepers, Balls, Functional (for gym wear and accessories), Biking and Swimming. For the latter, the company is also betting on joining forces with prominent professionals \u2013 former swimmer Gustavo Borges has already been enlisted as ambassador of the product line.<\/p>\n

Translated by Gabriel Pomerancblum <\/strong><\/p>\n

Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Sports items brand Poker intends to take advantage of the 2022 FIFA World Cup in Qatar to take a step forward in its internationalization process.<\/p>\n","protected":false},"author":2324,"featured_media":267427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[9116,3260,13846,13845,13843,9598,5910],"class_list":{"0":"post-267433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-fifa-world-cup","9":"tag-football","10":"tag-gloves","11":"tag-goalkeeper","12":"tag-luvas-de-goleiro","13":"tag-qatar-en","14":"tag-sports"},"wps_subtitle":"Sports items brand Poker intends to take advantage of the 2022 FIFA World Cup in Qatar to take a step forward in its internationalization process. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/267433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=267433"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/267433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/267427"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=267433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=267433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=267433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}