\u201cWe are authorized by the Ministry of Mines and Energy to explore mineral water,\u201d said Martins. The brand already has a distributor in place in the UAE, and sales are expected to begin by May. \u201cWe\u2019re just waiting for the Emirates Quality Mark (EQM); without this label we can\u2019t sell here,\u201d he explained. The EQM attests that goods comply with UAE rules and are made under efficient quality control systems.<\/p>\n
Martins said that by joining the trade show, he hopes to find distributors in all Arab countries and make his brand known. The company puts out 6 million 500 ml water bottles a month.<\/p>\n Royal Queen A\u00e7a\u00ed is also getting launched at Gulfood. \u201cIt\u2019s a product that merges both cultures. It contains A\u00e7a\u00ed Amazonas, from Par\u00e1, Brazil, and Al Foah dates, from the UAE,\u201d says Royal Queen A\u00e7a\u00ed director and founder Julia de Biase, who represents Al Foah in Brazil. \u201cThe dates get shipped do Brazil and the product gets manufactured in S\u00e3o Paulo. It\u2019s sugar-free, fat-free and vegan,\u201d she explains.<\/p>\n Although the product isn\u2019t sold in Brazil yet, Julia plans on selling both locally and in the Arab countries. \u201cA few supermarkets are already interested. I want to introduce Brazilians to dates \u2013 a fruit that\u2019s available in virtually every Arab country. I hope to get into each household and create a new market trend,\u201d she said.<\/p>\n On the first day of Gulfood, Julia said Arab visitors were surprised with the new product. \u201cI hope to conquer more and more of this market with our Brazilian culture. The trade show is a bridge; if I succeed in building a global a\u00e7a\u00ed market, then I\u2019ll need to get more dates from the UAE in order to make my a\u00e7a\u00ed, so this creates a two-way trade that\u2019s a win-win situation,\u201d she said.<\/p>\n Translated by Gabriel Pomerancblum<\/strong><\/p>\n![\"\"](\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/02\/julia3.jpg\")
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