{"id":268252,"date":"2020-02-26T07:00:39","date_gmt":"2020-02-26T10:00:39","guid":{"rendered":"https:\/\/anba.com.br\/?p=268252"},"modified":"2020-02-21T19:21:46","modified_gmt":"2020-02-21T22:21:46","slug":"vitta-gold-launches-hair-product-line-in-egypt","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/vitta-gold-launches-hair-product-line-in-egypt\/","title":{"rendered":"Vitta Gold launches hair product line in Egypt"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazilian brand Vitta Gold Cosm\u00e9ticos has launched a new hair product line, Silk Express, in Egypt. The launching ceremony received around 2,000 people in Cairo on February 2, including company\u2019s associates and Egyptian digital influencers. The organic line is focused on hair strengthening and is formaldehyde-free.<\/p>\n

Vitta Gold<\/a> CEO Cecilia Ara\u00fajo (pictured, center)<\/em> told ANBA that the line\u2019s first shipment to Egypt was 500 liters. The Brazilian will now monitor the product\u2019s performance in the country to determine the next shipments. The expectation is that the line be launched in other countries of the region as well. \u201cThere are many requirements for Morocco, but when we get the registration, it\u2019s definitive. We\u2019ll break in gradually. That\u2019s how I usually do. Depending on how the distributors work in Egypt, we can move on to Saudi Arabia and other countries, too,\u201d the businesswoman explained.<\/p>\n

Ara\u00fajo works with their own brands \u2013 Organic<\/a> Brazil and Vitta Gold \u2013 and develops products to other companies through a private label. With the second brand, the businesswoman has focused more in exports for the last three years, and this is the first time she establishes a distributor in Egypt.<\/p>\n

Partnership with Arabs<\/strong><\/p>\n

Most of her products are focused on hair strengthening. \u201cFormaldehyde-free Brazilian blowout is our flagship. The Brazil brand already bears the \u2018organic\u2019 label. They believe everything that comes from Brazil is more natural. And Formaldehyde-free Brazilian blowout is organic. It\u2019s appealing. When I started six years ago, Egypt already had this demand for formaldehyde-free products,\u201d the CEO explains.<\/p>\n

\"\"
Vitta Gold made product demonstrations in the launching event<\/figcaption><\/figure>\n

The good relations with Egyptians<\/a> is a landmark of the company in the Arab world. Since 2015, the businesswoman travels to Egypt at least once a year. \u201cA good thing of the Egyptians is that they are everywhere. Everything started with the Egyptians \u2013 I spend days with them, visit stores, to better understand the market. Their feedback is always important. We are forever grateful to them,\u201d she says.<\/p>\n

Another landmark of the Brazilian brand is participating in global events such as Beautyworld<\/a> Middle East to run in Dubai. \u201cLast year, it was great being in the show. When we started, I though it would be expensive, that they wouldn\u2019t buy it, but they do. It\u2019s expensive to send our product there, but I was surprised because they like buying everything from the same line,\u201d she said.<\/p>\n

In exports, the Middle East accounts for 90% of the products sold by the brand. \u201cMy idea is working hard in the Arab world. It\u2019s where I believe I perform best. I\u2019m welcomed there, and have their respect, friendship and trust. These are things we gain with time,\u201d the businesswoman stressed.<\/p>\n

Having sold to Arabs since 2012, Ara\u00fajo believes they are a vibrant market and that it\u2019s key to take your time with each phase. \u201cWhen you start exports, you must be aware that the pricing must be different, as the costs are high. I can only support my client if I think on that. Negotiating is more complex than it seems,\u201d Ara\u00fajo concluded.<\/p>\n

This year, Ara\u00fajo wants to take the opportunity of her travel to Beautywold to extend her route to countries like Oman. \u201cI want to visit people I have talked to in order to sign a partnership,\u201d reported the businesswoman, who has struck her first shipment deal of a spa line to the country. The company has products in Saudi Arabia, United Arab Emirates, Algeria, Morocco, Bahrain, as well as Qatar, where it\u2019s negotiating with a new distributor.<\/p>\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

Silk Express is a formaldehyde-free hair-straightening product line by Vitta Gold. The Brazilian cosmetics company has exported to Arabs since 2012.<\/p>\n","protected":false},"author":2324,"featured_media":268249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107,114],"tags":[9803,13999,13203,10398,13204,14013,2962,14011,6309,4710,14012,14014],"class_list":{"0":"post-268252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"category-news","9":"tag-egypt-en","10":"tag-alisamento","11":"tag-beauty-en","12":"tag-cairo-en","13":"tag-cosmetics-en","14":"tag-folmadehyde-free","15":"tag-hair","16":"tag-hair-straightening","17":"tag-launching","18":"tag-organic","19":"tag-products","20":"tag-vitta-gold-en"},"wps_subtitle":"Silk Express is a formaldehyde-free hair-straightening product line by Vitta Gold. The Brazilian cosmetics company has exported to Arabs since 2012.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/268252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2324"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=268252"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/268252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/268249"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=268252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=268252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=268252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}