{"id":268671,"date":"2020-03-04T07:00:09","date_gmt":"2020-03-04T10:00:09","guid":{"rendered":"https:\/\/anba.com.br\/?p=268671"},"modified":"2020-03-03T19:15:17","modified_gmt":"2020-03-03T22:15:17","slug":"brazil-cosmetics-to-open-office-in-dubai","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-cosmetics-to-open-office-in-dubai\/","title":{"rendered":"Brazil Cosmetics to open office in Dubai"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Brazil Cosmetics, a hair cosmetics company out of Praia Grande, S\u00e3o Paulo which specializes in straightening products, is opening an international office in Dubai, UAE by next June. In business for seven years, the company<\/a> got its start by selling to Egypt \u2013 which remains its primary market. Presently, it supplies all Arab countries, which account for a combined 75% of Brazil Cosmetics\u2019 exports.<\/p>\n

ANBA interviewed CEO Paulo Amorim (pictured above, on the right, with his representative in Iraq<\/em>). He said the office will open during the week in which he\u2019ll attend Beautyworld Middle East<\/a>, a trade show running from May 31 to June 2 in Dubai. He\u2019s also planning to get space at the Dubai free zone to stock up product for shipping across the region.<\/p>\n

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Brazil Cosmetics attended Beautyworld Middle East in the past two years<\/figcaption><\/figure>\n

\u201cThrough the office we intend to greatly increase our sales in the Arab world. We\u2019ll have space for meetings, an inventory for prompt delivery, everything to make doing business easier and to find more clients across the region,\u201d said Amorim.<\/p>\n

The company has twelve proprietary brands, among them Amazon Flowers<\/a> and Ipanema Biorestore<\/a>, and it also makes on-demand private label product for clients.<\/p>\n

Amorim has been in the cosmetics industry for over twelve years now. When the opportunity to export came up, he set up Brazil Cosmetics. \u201cWe went straight into exports. An opportunity presented itself in Egypt and our product was really successful, so people in other Arab countries sought us up. Currently, we ship to all Arab counties, but Egypt, Iraq and Libya are our primary markets,\u201d he said. Brazil Cosmetics sells 5-6 tons of hair product to Arab countries each month, and 1.5 ton of that ships to Egypt.<\/p>\n

A year ago, the company began selling domestically, but 90% of output gets shipped to the Arab world, Europe, South America, United States, Canada and Australia.<\/p>\n

The company\u2019s flagship product is its Amazon Flowers organic straightening protein. \u201cIt\u2019s our best-seller. It ships to Egypt and to all of the Arab countries. It\u2019s completely formaldehyde-free, like all our products. We do not use animal products and everything\u2019s organic,\u201d said Amorim. Apart from straighteners, the company\u2019s range includes hair treatment items, shampoo, hair dye, hair bleach, hydrating mask, hair repair products, etc.<\/p>\n

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Amazon Flowers, one of Brazil Cosmetics’ brands<\/figcaption><\/figure>\n

A native of S\u00e3o Paulo, S\u00e3o Paulo, Amorim chose to work out of Praia Grande because it\u2019s nearer the Port of Santos. He also says there are plans for a cargo airport in nearby Praia Grande. \u201cIt should be done in 10 to 12 years\u2019 time, and we want to get a warehouse there. We\u2019re already applying, because the competition is going to be fierce,\u201d said Amorim.<\/p>\n

According to him, the plant is strategically located to enable quick exports. \u201cI don\u2019t just care about the sale itself; I\u2019m also concerned with having a quick export process. Arabs like their product to come in fast, and I try to do that to the best of my ability.\u201d<\/p>\n

Brazil Cosmetics will join Beautyworld Middle East at the stand of the Brazilian Cosmetics, Toiletry and Fragrance Industry Association (Abihpec<\/a>), in the Hair Pavilion. Next up, it will host workshops in Oman and attend a beauty industry show in Italy \u2013 the show was due March but has been postponed. In September, it will be in the Arab Brazilian Chamber of Commerce<\/strong> stand at Beautyworld Saudi Arabia<\/a>.<\/p>\n

\u201cI believe our products sell so much because they\u2019re organic and they\u2019re from Brazil. Arab women like their hair long, straight and healthy, and we\u2019re unlike the other countries making hair straightening cosmetics, because they use artificial ingredients and lots of chemicals. It might even straighten your hair, but it\u2019s not good for your health,\u201d said Amorim.<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n
Press Release<\/div>\n
Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

The Brazilian hair products company, which specializes in items intended for straightening, is looking to boost sales to the region.<\/p>\n","protected":false},"author":2305,"featured_media":268658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[11910,14150,9595],"class_list":{"0":"post-268671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arabia-saudita-en","9":"tag-beauty-world","10":"tag-saudi-arabia-en"},"wps_subtitle":"The Brazilian hair products company, which specializes in items intended for straightening, is looking to boost sales to the region. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/268671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2305"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=268671"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/268671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/268658"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=268671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=268671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=268671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}