{"id":269040,"date":"2020-03-09T18:39:01","date_gmt":"2020-03-09T21:39:01","guid":{"rendered":"https:\/\/anba.com.br\/?p=269040"},"modified":"2020-03-12T12:17:42","modified_gmt":"2020-03-12T15:17:42","slug":"anufood-brazil-2020-welcomes-arab-exhibiting-companies","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/anufood-brazil-2020-welcomes-arab-exhibiting-companies\/","title":{"rendered":"Anufood Brazil 2020 welcomes Arab exhibiting companies"},"content":{"rendered":"

S\u00e3o Paulo \u2013 Dates from Palestine, sardines from Morocco, spices and teas from Egypt, energy drinks from Dubai. These and other items are on display in the 2nd<\/sup> Anufood Brazil, a food and beverage industry show running from this Monday (9) to March 11 at S\u00e3o Paulo Expo, S\u00e3o Paulo.<\/p>\n

Khader Zawahrah, the owner of Al-Rwad Company<\/a>, which sells Medjool-type dates from Palestine, is at the trade show for the second time. During last year\u2019s edition<\/a> he managed to crack open the Brazilian market. \u201cAfter Anufood [2019], I reached a deal with a company in S\u00e3o Paulo and I sold them six containers\u2019 worth of product. This year I intend to double that amount,\u201d Zawahrah told ANBA. The dates ship out from ports in Israel or Jordan and into the Port of Santos, in S\u00e3o Paulo.<\/p>\n

The King Pelagique Group<\/a>\u00a0is a Moroccan fish company based in the southwestern city of Dakhla, in the Western Sahara area. Sales rep Hassane Aferyad told ANBA that this is the company\u2019s first time in a trade show in Brazil. \u201cSome 50% of fish exports from Morocco come to Brazil. It\u2019s sardines that get canned by companies like Gomes da Costa and Camil [under the Coqueiro brand],\u201d said Aferyad.<\/p>\n

King Pelagique exports frozen sardines and ready-to-eat goods like breaded fish. \u201cWe already export minor amounts to Brazil, but last year we didn\u2019t because it wasn\u2019t financially worthwhile. This year we have more fish, so we\u2019re looking to get back on this market. It\u2019s one of our goals,\u201d he said. According to him, the biggest markets for the company are South Africa, Europe and Asia.<\/p>\n

Marjoram, thyme, cilantro, hibiscus, oregano, mint, star anise and chamomile are some of the herbs on sale from Royal Herbs<\/a>, an Egyptian company featured at Anufood for the first time and looking to break into the market. The company sells herbs and spices in bulk and tea in single bags.<\/p>\n

The company is also willing to customize its tea for private label clients such as supermarket chains. \u201cOur company does the whole process, from the farming and growing to the storage and the export,\u201d client relations manager Ahmed Sherbiny told ANBA. Royal Herbs ships product to countries including Germany, Japan, England, Saudi Arabia, Kuwait, Uganda, Lebanon, United States, Canada and Australia.<\/p>\n

Another company with Arab DNA at the expo is Alyah Sweets<\/a>. Established by Lebanese people in Brazil, the three-month-old concern is based in S\u00e3o Paulo\u2019s Indian\u00f3polis neighborhood. It carries typical Lebanese sweets \u2013 puff pastry stuffed with Damascus, nuts and pistachio.<\/p>\n

(Story continues after photo gallery)<\/em><\/p>\n