JBS unveiled its Incr\u00edvel Seara<\/a><\/em>\u00a0line in Brazil last December. February saw it introduce the items to global markets at Gulfood, the industry show in Dubai, UAE. This 100% plant-based line is made from pea and soy protein, enriched with iron and B12 vitamin. It\u2019s trans fat-, lactose-, egg- and milk-free.<\/p>\n The groundbreaking aspect in the Incr\u00edvel<\/em> product line is \u201cBiomolecule I,\u201d which the company argues provides flavor and textureon par with animal-based products. Seven products are available in Brazil: beef- and chicken-flavored burgers, a breaded chicken nugget-like product, beef-flavored kibbeh, Eastern \u201cbeef,\u201d and the latest outings \u2013 escondidinho<\/em> and sausage.<\/p>\n \u201cThese products will come as a surprise to those looking for alternatives to animal protein who don\u2019t want to give up on flavor, whether they are flexitarian, vegetarian or just plain curious. The line is 100% plant-based and transgenic-free (another unique feature),\u201d according to promotional material.<\/p>\n The Incr\u00edvel Seara<\/em> product line is designed to cement the company\u2019s foothold in the plant-based protein market by catering to multiple demographics. \u201cCustomers and buyers across the country have an unprecedented, completely plant-based line available to them,\u201d Seara Alimentos executive director for Marketing and Trade Marketing Jos\u00e9 Cirilo was quoted as saying. These days, there\u2019s a solution for everything, and that includes food. It\u2019s a new way to achieve amazing flavors,\u201d he said.<\/p>\n Sausages come in three 15-gram units per pack. The Escondidinho<\/em> is 350 grams and 13.2 grams of protein per pack. Burgers are made from peas and come in four-unit, 452-gram with 18 grams of protein per unit. Nuggets come in 300-gram packs with 12 grams of protein apiece. Kibbeh comes in six-unit packs at 13 grams of protein apiece.<\/p>\n Incr\u00edvel Seara<\/em> line products are made in Brazil and are available from supermarkets across the country. It\u2019s also found in restaurant chains, outlets at stadiums, and major retail chains including Allianz Parque, Applebee\u2019s, Rodeio, Detroit\u2019s Steakhouse, Habib\u2019s, and Subway.<\/p>\n The new line is already shipping to some countries in Africa and the Middle East. .<\/p>\n JBS was the first major food company in Brazil to come up with a comprehensive line of vegetarian products. At Gulfood<\/a>, it was the only Brazilian company to make it to the Gulfood Innovation Awards finals, with two Incr\u00edvel<\/em> line products \u2013 the burger and the kibbeh.<\/p>\n Sadia<\/strong><\/p>\n On March 6, BRF launched its new Sadia Veg&Tal<\/em><\/a> line of frozen products, featuring plant-based burger, bacon and nuggets, plus whole yoghurt-dough pie in two new flavors: spinach with ricotta cheese, and broccoli with requeij\u00e3o<\/em> cream cheese. The latter two are vegetarian items, since they contain eggs and milk. So far, the products are available only in S\u00e3o Paulo, with a countrywide rollout expected throughout the year.<\/p>\n Available in 200-gram packs, the nuggets are made from corn flakes, soy protein, sunflower oil, salt, onion, potato fiber, cumin seeds, spices and herbs.<\/p>\n The burgers contain coconut oil, soy protein, sunflower oil, onion, beets, potato fiber, herbs and spices, salt, garlic and tomato. They come in two-unit packs.<\/p>\n The vegetarian yoghurt-dough pie is 500 grams, containing yoghurt, egg, palmetto, tomato, parmesan, requeij\u00e3o<\/em>, onion, olives, margarine, salt, parsley, black pepper, broccoli and spinach. Plant-based protein is the basis for the nuggets, burgers and pie products.<\/p>\n \u201cWe want to provide increasingly flavorful and practical, high-quality products through innovation. Our inroads into the plant-based protein market underscores this emphasis on innovation, and it is expected to bring in 10% of revenue by 2023,\u201d BRF brands marketing director Marcelo Suarez was quoted in a press release as saying.<\/p>\n Through its new plant-based line, the company is looking to universalize alternatives in Brazil with safe, quality products. BRF market vice president Brazil Sidney Manzaro said the company \u201cis looking to build rapport with people who are seeking alternatives to meat in order to diversify their diets. We have been thorough in our development and testing, in line with Sadia\u2019s standards and quality levels,\u201d he said according to promotional material.<\/p>\n In developing its plant-based line, Sadia did research into 14 different technologies and applications from around the world before settling on one that appeals to the tastes of Brazilian people. Manufacturing involves an innovative protein isolation and texturization process to create a meatless product with balanced ingredients and natural seasonings.<\/p>\n The company\u2019s plant-based items are being manufactured by a partner company in Europe, except for the veggie pies, which come from the BRF plant in Ponta Grossa, Paran\u00e1.<\/p>\n Sadia Veg&Tal<\/em> frozen burgers, nuggets and pies are available from points of sale. Veggie bacon will be made available in May.<\/p>\n Marfrig<\/strong><\/p>\n Marfrig put out its veggie burger in August 2019, after three years of studies on manufacturing technology and the plant-based market. The company partnered up with the United States\u2019 Archer Daniels Midland Company (ADM) \u2013 which processes farm products and supplies food ingredients \u2013 to make and sell plant-based products in Brazil. ADM provides the main raw material, while Marfrig handles manufacturing, distribution and sales to food service businesses and retailers.<\/p>\n \u201cWe offer solutions through a sustainable supply chain, and we\u2019ll keep forging ahead with agility, since we have always been pioneers in meeting the newest demands from clients and buyers with excellence,\u201d ADM Nutrition Latin America chair Roberto Ciciliano said in promotional material.<\/p>\n In September, Marfrig unleashed its Rebel Whopper<\/a> veggie burger in a partnership with Burger King.<\/p>\n![\"\"](\"https:\/\/anba.com.br\/wp-content\/uploads\/2020\/03\/IncrivelKibe_frente-7.894.904.219.650-300x165.jpg\")
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