{"id":272909,"date":"2020-05-11T17:09:14","date_gmt":"2020-05-11T20:09:14","guid":{"rendered":"https:\/\/anba.com.br\/?p=272909"},"modified":"2020-05-12T16:47:49","modified_gmt":"2020-05-12T19:47:49","slug":"e-shop-carries-items-that-hark-back-to-lebanon","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/e-shop-carries-items-that-hark-back-to-lebanon\/","title":{"rendered":"E-shop carries items that hark back to Lebanon"},"content":{"rendered":"

S\u00e3o Paulo \u2013 An e-shop carrying Lebanon-related items opened earlier this month. \u201cEu amo o L\u00edbano<\/a>\u201d (Brazilian Portuguese for I Love Lebanon) sells clothing and accessories, books, sweets, and jewelry that somehow reference the Arab country \u2013 whether it be its recipes or brands, national symbols, words or sayings in Arabic. Lebanon-made Ch\u00e2teau Kefraya wine. The online store is the brainchild of Brazil\u2019s Luciano Aschkar and Gabriel Maluf Jacob.<\/p>\n

Aschkar explains that having a Lebanon-related store has been a long-time project, but since the coronavirus pandemic brought the travel industry to a standstill, him and Maluf found the time to put it to work. The two of them run L\u00edbano Tour, a tour operator specializing in taking groups of people from Brazil to Lebanon. A trip slated for this month has been postponed until after the pandemic is over.<\/p>\n

The businessman says the idea for the project came from his experience taking Brazilian travelers to Lebanon. \u201cUpon getting there, they would be avid for any product that alluded to Lebanon. This is due to the strong feeling of love that descendants have for Lebanon,\u201d says Aschkar. He regards these Lebanese descendants as potential shoppers, as well as non-descendants who are fond of Lebanon due to its historical and cultural relevance.<\/p>\n

Aschkar says demand has exceeded expectations ever since the website went up. \u201cThree days after we opened, we had to augment our staff so we could handle the business effectively,\u201d he says. Some 100,000 followers of online communities \u201cEu Amo o L\u00edbano\u201d and \u201cL\u00edbano Brasil\u201d \u2013 managed by Aschkar and Maluf \u2013 are believed to be prospective shoppers.<\/p>\n

Most of the items are made in Brazil, like the clothing and accessories and the sweets, which are by Alyah Sweets. The Ch\u00e2teau Kefraya wine is sourced from a winery back in Lebanon. Jewelry items include silver pendants and rings depicting a cedar tree \u2013 the symbol of Lebanon \u2013 and gold chains with pendants featuring the owner\u2019s name in Arabic. Clothing items include \u201cI Love Lebanon\u201d sweaters and T-shirts featuring a greeting in Arabic, English and French, just like the ones Lebanese people often wear.<\/p>\n

For protection from coronavirus, the website sells cloth coverings featuring a cedar tree and the colors of the Lebanese flag. Luciano Aschkar claims a Middle Eastern d\u00e9cor and perfume product line will be on offer soon. \u201cNot necessarily from Lebanon, but Arab-styled,\u201d he says. Tabs are already available in the website for the sale of typical attire, and courses in Lebanese Arabic and travel packages are already on sale, with prices available upon consultation.<\/p>\n

For now, delivery will be available across Brazil only. \u201cBut we also feel that there\u2019s a potential market for these types of products in some other Latin American countries, particularly Argentina and Paraguay, which are home to numerous descendants,\u201d says Aschkar. He would like to expand across the border, but since that would require investing big, he\u2019s leaving that for later.<\/p>\n

Quick facts<\/strong>
\nEu Amo o L\u00edbano<\/a> – e-shop
\nWhatsApp: +55 11 93335 1717<\/p>\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Press Release<\/div>\n","protected":false},"excerpt":{"rendered":"

E-commerce website \u2018Eu Amo o L\u00edbano\u2019 \u2013 Brazilian Portuguese for \u2018I Love Lebanon\u2019 went online this month, selling everything from T-shirts with sayings about Lebanon and jewelry depicting cedars to Ch\u00e2teau Kefraya wine.<\/p>\n","protected":false},"author":1455,"featured_media":272902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[9586,8488,15284,15287,15288,3392,15283,15286,14137,15285,9692,9893,11360],"class_list":{"0":"post-272909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-lebanon-en","9":"tag-arab-sweets","10":"tag-chateau-kefraya","11":"tag-chateau-kefraya-en","12":"tag-e-commerce-en","13":"tag-i-love-lebanon","14":"tag-kefraya","15":"tag-kefraya-wine","16":"tag-souvenir-en","17":"tag-t-shirt","18":"tag-tourism-en","19":"tag-travel-en","20":"tag-wine"},"wps_subtitle":"E-commerce website \u2018Eu Amo o L\u00edbano\u2019 \u2013 Brazilian Portuguese for \u2018I Love Lebanon\u2019 went online this month, selling everything from T-shirts with sayings about Lebanon and jewelry depicting cedars to Ch\u00e2teau Kefraya wine. ","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/272909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=272909"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/272909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/272902"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=272909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=272909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=272909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}