{"id":273389,"date":"2020-05-18T12:07:10","date_gmt":"2020-05-18T15:07:10","guid":{"rendered":"https:\/\/anba.com.br\/?p=273389"},"modified":"2020-05-18T13:02:34","modified_gmt":"2020-05-18T16:02:34","slug":"workshop-to-address-culture-as-a-foreign-sales-tool","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/workshop-to-address-culture-as-a-foreign-sales-tool\/","title":{"rendered":"Workshop to address culture as a foreign sales tool"},"content":{"rendered":"<p>S\u00e3o Paulo \u2013 Intercultural branding will be in discussion in a free online workshop for actual and would-be exporting businesses, next Friday (22) and on May 29. The training event will cover concepts from semiotics and culture as international sales planning tools. It will also discuss international communication, not only in promotional material, but also packaging, negotiation and online presentation, so that companies can improve their foreign sales results.<\/p>\n<p>The workshop is part of the Brasil Sweets and Snacks project, whereby the Brazilian Confectionery Industry Association (Abicab) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) have come together for international promotion of industry products. <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdNOIjuKARFS8YpWLjSA-6bDSDscSUDeRAj9fSSUePxjjOVKg\/viewform\" target=\"_blank\" rel=\"noopener noreferrer\">Registration<\/a> is available for all interested parties. The course will be taught by International Marketing specialist Rodrigo Solano of consulting firm <a href=\"https:\/\/www.thinkglobal.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Think Global<\/a>.<\/p>\n<p><strong>Translated by Gabriel Pomerancblum<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-273387\">Photononstop\/AFP<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An online training event on intercultural branding will be hosted by Brazil\u2019s confectionery industry association Abicab and trade and investment promotion agency Apex-Brasil on May 22 and 29.<\/p>\n","protected":false},"author":2316,"featured_media":273387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[11004,9820,15369,15370],"class_list":{"0":"post-273389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-abicab","9":"tag-apex-brasil-en","10":"tag-branding-en","11":"tag-rodrigo-solano-en"},"wps_subtitle":"An online training event on intercultural branding will be hosted by Brazil\u2019s confectionery industry association Abicab and trade and investment promotion agency Apex-Brasil on May 22 and 29.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/273389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=273389"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/273389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/273387"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=273389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=273389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=273389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}